Press release -
MTV pops up across Glasgow
As Glasgow gets ready to welcome the 2014 MTV EMA some of the city’s freshest creative talent from The Glasgow School of Art have been working through the night in an exciting collaboration which will showcase six unmissable giant MTV logos around the city, designed to get Glasgow buzzing in the run up to the show on Sunday 9 November.
Inspired by the city’s love for new music and art, MTV is challenging students from the city’s world famous Art School by giving them a blank canvas to project Glasgow’s identity ontothe giant 8ft high logos giving them an outlet for their creativity and is putting the rising stars in the spotlight to give them a platform to kick-start their careers.
The logos will be dotted around some of Glasgow city centre’s best known locations from 4 November as part of an interactive treasure hunt which gives fans one of the last chances to get their hands on tickets to the must-see awards bash. Keep up with MTV EMA on Facebook and Twitter (@MTVEMA) to be one of the first to know as locations are unveiled in the week leading up to the 2014 MTV EMA.
The students have been given a free rein to make the logos stand out as much as possible and MTV is looking for the most original and innovative designs to shine through. From neon to tartan and fur to feathers – there are no limits and the more creative the better!
Jo Bacon, vice-president of marketing, creative and publicity at MTV UK said: “The whole MTV team has been captured by the Glaswegian style and spirit and we thought this would be a great way to add a touch of the city’s charm to our brand. Glasgow School of Art has an amazing reputation and we are excited to see the students finished designs.”
"It is rare for a global brand to present such an open brief," says .Steve Rigley, Lecturer in Graphic Design at The Glasgow School of Art. "Our students will relish the opportunity."
Councillor Gordon Matheson, Leader of Glasgow City Council and Chair of Glasgow City Marketing Bureau, said: “Glasgow is Scotland’s cultural capital and the illustrious Glasgow School of Art is world-renowned; boasting no fewer than four Turner Prize winners and a seemingly never-ending list of famous alumni who have gone on to blaze an internationally acclaimed trail in contemporary art, design and music. This is an exciting opportunity for the current crop of talented young artists at the GSoA to showcase their skills; delivering a unique take on Glasgow’s creative identity in collaboration with one of the world’s most innovative brands.”
Paul Bush OBE, chief operating officer for EventScotland said: “Glasgow truly embodies Scotland’s creative culture and this project will ignite the imagination of the city ahead of the MTV EMA next month. There will a huge interest in how the students re-work the iconic MTV logo, and there will undoubtedly be lots of excited fans searching for them in the city in the lead up to the show.”
Topics
- Tourism
Categories
- eventscotland
- homecoming 2014
Regions
- Scotland
Notes to Editors:
- Follow us on twitter: @visitscotnews
- VisitScotland is Scotland’s national tourism organisation. Its core purpose is to maximise the economic benefit of tourism to Scotland.
- The organisation has three key roles:
- To market Scotland to all parts of the world to attract visitors
- To provide information – and inspiration – to visitors and potential visitors so they get the best out of a visit to Scotland
- To provide quality assurance to visitors and quality advice to the industry and partners to help the industry meet and strive to exceed customer expectations
- VisitScotland works together with tourism businesses to make tourism a success for everyone and ensure the industry continues to grow.
- The organisation employs 700 people and has offices and VisitScotland Information Centres across Scotland.
- 2014 is the year Scotland welcomes the world, when it hosts the Glasgow Commonwealth Games, the Ryder Cup at Gleneagles and more than 800 Homecoming events throughout the country.For more information on Homecoming Scotland 2014, go to www.visitscotland.com
- The VisitScotland Information Centre network is a unique face-to-face channel engaging with around five million visitors and locals each year. Everyone who uses a VisitScotland Information Centre goes on to spend an additional £5.35, generating over £24 million for Scotland’s economy.
- According to a recent Deloitte study, tourism employs 270,000 people in Scotland in 20,000 diverse businesses. The same study calculates that the industry contributes £11 billion annually (direct and indirect impact, including day visits) and supports around 10 per cent of employment in Scotland. Almost 16 million tourists take overnight trips to Scotland.
- Where possible, a Gaelic speaker will be made available for broadcast interviews on request (Far an tèid iarraidh, agus far am bheil sin nar comas, bruidhinnidh neach le Gàidhlig aig agallamh)
- For holiday information on Scotland go to www.visitscotland.com
- For information about business tourism in Scotland go to www.conventionscotland.com
- For more information on VisitScotland’s annual review please go to www.visitscotland.org/about_us/our_focus/annual_report.aspx
