Press release -
Leading international vegan food brand back at Ocado due to popular demand
International vegan food brand The Fry Family Food Co has announced the return of its critically acclaimed plant-based range to Ocado.
After parting company with Ocado at the end of 2019, Fry’s is back due to popular demand with its classic range, which includes plant-based sausages, sausage rolls, burgers, nuggets and schnitzels.
Later this month, Fry’s will also be launching its pea protein mince in Ocado – a UK-first listing for the brand. The new pea-based mince is packed with protein and non-GM and is certain to bring a ha-pea new year for plant-based foodies as the minced meat alternative will also be free from soya. It’s the perfect partner for any burrito or spaghetti bolognaise and will retail exclusively at Ocado for £3.50 (introductory price £2.80).
The Fry’s range is available at Ocado now, just in time for Veganuary participants to stock up on their favourite plant-based foods.
Tammy Fry, international marketing director at The Fry Family Food Co, said: “We’re so thrilled Ocado has made the decision to re-stock Fry’s again, making the range even more easily accessible to people across the UK.
“January is typically a time of the year for cutting things out, but we want to prove that plant-based eating doesn’t have to be about deprivation – you can still enjoy all of the delicious, mouth-watering dishes you always have, but swapping meat for plant-based alternatives which taste just as good, but are better for you and the environment.
“It’s a fantastic time to be a plant-based brand, and we’re looking forward to starting back at Ocado with a bang just in time for Veganuary.”
The Fry Family Food Co’s sister brands Oumph! and LikeMeat, part of the LIVEKINDLY Collective, will also be launching new products in Ocado this January. Oumph! Smoky Bits and Oumph! Balls, and LikeMeat's Like Schnitzel and Like Nuggets will also be available to Ocado customers from January. The LIVEKINDLY Collective’s recently acquired No Meat brand is also available at Ocado.
Full list of Fry’s products being listed at Ocado from 4th January:
- Fry’s Traditional Sausages
- Fry’s Sausage Rolls
- Fry’s Quinoa and Brown Rice Protein Burgers
- Fry’s Rice Protein & Chia Nuggets
- Fry’s Soy & Flaxseed Schnitzels
- Fry’s Pea Protein Mince
Topics
- Food, Drink
It all began in the Fry family kitchen in 1991, where Wally and Debbie Fry began making burgers and sausages without meat. Debbie was born vegetarian, and Wally (an avid meat eater) changed after meeting Debbie (she got her way!). The Fry’s range of vegan products is now available all over the world, making eating a plant-based diet that is good for you, and the planet, that much easier.
In 2020, The Fry Family Food Co. joined forces with the LIVEKINDLY Co. to create a leading a global movement to build a sustainable future, today. This unique plant-based collective is on track to become one of the world’s largest plant-based food companies. The Fry family themselves are still very much involved in the running of the day-to-day business and are often instrumental in coming up with new product ideas that suit busy family lives. Fry’s truly is a family business.
WPR