Richmond based Digital Innovations Group’s President, Kate Dunn, named Track Chair for PODi’s, the Digital Printing Initiative, 2011 AppForum

PODi, the Digital Printing Initiative, has announced the Track Chairs for the 2011 AppForum, January 31 – February 2 at the Mirage Hotel in Las Vegas. Once again Digital Innovations Group’s Kate Dunn has been chosen to chair the Business Growth Strategies track. In addition Miss Dunn will also deliver a Pre-conference session entitled, Introduction to Strategic Solution Sales, designed to help traditional print industry sales professionals transition to selling more complex business solutions like cross channel direct marketing and web enabled product fulfillment.

The Business Growth Strategies track will also feature sessions entitled:

o   The MSP Roadmap - Changing the Course of Your Business

o   Connecting with Agencies - How to Build a Win-Win Partnership

o   Organizing and Managing for Success with Print-On-Demand

o   Extreme Brand Makeover – Two MSP Strategies

o   Selling Solutions - Taking a New Approach

Kate will team with Calvin Grucelski, Variable Technology Architect for the Standard Group to deliver a session to help companies Put a Solution Team in Place which will focus on the positions, the skill sets and the personality types required to profit from more complex solutions.

Kate Dunn is known as a pioneer in the area of personalized and relevant communication and regularly speaks both nationally and internationally. Digital Innovations Group was founded in 2003 and is headquartered in Richmond, Virginia. The Digital Innovation Group works with organizations from around the world to achieve specific marketing and sales objectives. DIG is unique among marketing firms for its use of trackable communication, integrated sales processes and for its ability to deliver quantifiable results. Having published more than 30 case studies since 2003, the Digital Innovations Group is a recognized leader in the strategic development and execution of personally relevant marketing campaigns and employee communication.

PODi (www.podi.org) is a vendor neutral industry initiative with hundreds of member companies, including Executive Board members EFI, HP, Pitney Bowes, and Xerox. The organization’s goal is to drive demand for marketing applications powered by digital print & help members build successful digital businesses.

The annual three-day AppForum is the only conference dedicated exclusively to exploring marketing applications powered by digital printing, with a truly independent, vendor-neutral, unbiased agenda. All of PODi’s extensive research, resources, industry contacts, and expertise come together once a year to make the AppForum the cornerstone of what is new and what is next in digital applications,
http://www.AppForum.org