Startup Dance Platform Groovetime Allows Dancers to Own, Monetize Custom Choreography

*Since Juneteenth, June 19, 2021, now a federal holiday in the United States commemorating the emancipation of African-American slaves, Black TikTok creators decided to strike from creating content for the platform due to the “constant cultural and intellectual theft” stated by the L.A. Times.

When Megan Thee Stallion dropped her latest single, “Thot S—” the app was devoid of any complex choreography leaving many non-black creators to produce mediocre dance moves. Due to their rhythmic ingenuity, dance creators such as Keara Wilson’s “Savage” challenge, Layla Muhammad’s “Twerkulator,” or the “Renegade” by Jalaiah Harmon have all created viral sensations that spread like wildfire over the internet.

Yet, their contributions are not credited nor monetarily rewarded.