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Geoff Hasler
Geoff Hasler Advertising Strategy
1990-1993
President, Winning Marketing Strategies, Inc. Worked with a variety of Direct Marketing clients across America especially publishers, financial services providers, healthcare agencies & television products companies.
CEO, Remsol (USA) Corporation, a soil remediation and environmental patent owner & service provider.
Prior to 1990
* Lecturer in Mass Media, Murdoch University, Perth, Western Australia
* Co-Founder, Hills Grammar School, a private school in Sydney’s northwest suburbs that is K-12 and has an enrolment of over 1,000 students
* Edited & Published up to 23 different suburban newspapers in Sydney, Australia
* Journalist, Sydney Morning Herald, Sydney, Australia. Feature & Editorial Page Writer. National Winner, Lewis H Townsend Award for Outstanding Journalism, Australia for features on the plight of, and the lack of social services for, families of prison inmates.
Five, do not allow negotiations to drag on. The longer they go on, the more information you will have to give, and the greater the chance that word will get out that the business is for sale. However, it is not wise to negotiate with more than one buyer at a time. This can give buyers the feeling that they are participating in an auction. If you think they are dragging their feet, you should indicate that you will commence talks with the other parties waiting. This strategy should provide just the right amount of pressure.
Geoff Hasler President & CEO :11. Be Highly Specific in Headlines & Copy.
“Get An Amazing Lift in Response” will not pull as well as – “How To get an 85% Increase in Response in 28 Days”.
12. Use Credible Copy.
Which headline worked best?
“How to Get a 38% Increase in Your Investment”
“How to Get an 17% Increase in Your Investment”
The second headline worked better, it was more credible.
13. Use Independent Third Party Endorsements, where ever possible.
If your client has outside testimonials, use them. Good headlines such as these work – “Acura Won the JD Power Customer Satisfaction Award for Three Years”; “Car & Driver Magazine Ranks Mercedes Benz as the Best Overall Car In Its Class”.
Geoff Hasler Research & Publications
PostHeaderIcon Biggest Mistake in Marketing
Written by Geoff Hasler |
What is the BIGGEST mistake made in marketing? This mistake is made by 99% of the companies marketing products or services… The biggest mistake in marketing - and not just direct marketing, but any marketing - is made by people who spend a lot of time, energy, and money on an ad or an inquiry-generation program. When they receive the highly qualified lead it brings in, they send a brochure and a letter.
At best, they call about a week later. When a sale is not immediate, they hang up, and they never call back or send another letter. They assume their campaign failed. What a mistake. A single letter and brochure is not a campaign. A campaign is not a single effort of anything - why do you think they call it a campaign? A successful campaign is a sustained effort over time. The biggest mistake made in marketing is not contacting a well-qualified buyer, who has expressed an interest in your product or service after the first mailing, a second time with harder-hitting additional marketing material or letters.
Organizational orientation
In this sense, a firm's marketing department is often seen as of prime importance within the functional level of an organization. Information from an organization's marketing department would be used to guide the actions of other departments within the firm. As an example, a marketing department could ascertain (via marketing research) that consumers desired a new type of product, or a new usage for an existing product. With this in mind, the marketing department would inform the R&D department to create a prototype of a product/service based on consumers' new desires.
Geoff Hasler CEO : PostHeaderIcon Google Chrome Is Best For Internet Safety and Speed
Written by Geoff Hasler |
Chrome, the new Internet Browser from Google, is best for the health care community due to its high rankings for Internet safety and speed. I am to lecture for Wharton School of Business at the University of Pennsylvania scheduled for April. Patient privacy concerns mandate that browser security is paramount for all computers networked within the health care community.
Chrome opens fast, runs fast and above all is safer than Explorer and Firefox, so it is essential that health care entities embrace this browser as quickly as possible. Versions are available soon for Linux and Mac environments. Universities and other higher educational institutions should encourage Chrome as well.
For more information on this event please visit: Geoff Hasler - Wharton School Lecture on Google Chrome for Healthcare and Education Sectors
Geoff Hasler Public Relations
Personal & Professional Strengths –
Displays strong “Out of the Box” E Commerce & direct marketing conceptual thinking.
Solid experience in full, detailed implementation of Direct Marketing strategies.
#1 Top Copywriter. Beaten numerous Control Packages by BIG margins.
Works well with online & direct marketing vendors at all levels to “get the job done”.
Geoff Hasler Public Relations PostHeaderIcon Biggest Mistake in Marketing
Written by Geoff Hasler |
What is the BIGGEST mistake made in marketing? This mistake is made by 99% of the companies marketing products or services… The biggest mistake in marketing - and not just direct marketing, but any marketing - is made by people who spend a lot of time, energy, and money on an ad or an inquiry-generation program. When they receive the highly qualified lead it brings in, they send a brochure and a letter.
At best, they call about a week later. When a sale is not immediate, they hang up, and they never call back or send another letter. They assume their campaign failed. What a mistake. A single letter and brochure is not a campaign. A campaign is not a single effort of anything - why do you think they call it a campaign? A successful campaign is a sustained effort over time. The biggest mistake made in marketing is not contacting a well-qualified buyer, who has expressed an interest in your product or service after the first mailing, a second time with harder-hitting additional marketing material or letters.
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