Peru: Mobile Market Poised For Strong Growth As Heightened Competition And Network Improvements Spur Demand

Description

Like most major Markets in Latin America, Peru witnessed a strong depreciation of its local currency against the US dollar in 2015.

In large part owing to this effect, the Peruvian telecom services market contracted by 6.6% in 2015, from $4.8bn in 2014 to $4.5bn in 2015.

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With the fifth-largest population in Latin America, Peru is home to the seventh-largest telecom market in the region. Pyramid Research expects total services revenue to grow at a CAGR of 3.1% between 2015 and 2020, in US dollar terms, reaching $5.3bn in 2020.

Key Findings

Mobile subscriptions in Peru recorded a strong increase of 6.9% in 2015, closing the year at 33.6m. Growth was primarily driven by a more consumer-oriented Entel and new-entrant Bitel, which have implemented aggressive pricing strategies and device subsidies. Over the next five years, mobile subscriptions will grow at a CAGR of 3.3%, reaching 39.5m by year-end 2020, with smaller MNOs and MVNOs, led by Virgin Mobile, as the main growth drivers.

Both Movistar and Claro have seen their mobile share decline in 2015 largely as a result of intensified competition, particularly in the prepaid segment. At year-end 2015, Movistar

Table of Contents

Executive summary

Market and competitor overview

Regional context

Economic, demographic and political context

Regulatory environment

Demand profile

Service evolution

Competitive landscape

Major market players

Segment analysis

Mobile services

Fixed services

Pay-TV

Identifying opportunities

Overall market opportunities

Peru telecom market size and growth prospects in a regional context, 2015E

Country indicators

Regulatory structure and policy

Major telecommunications policy issues

Peru communications market revenue , 2013-2020, US$

Segment revenue CAGRs, 2015-2020, US$

Segment revenues 2013-2020

Service revenue mix: voice, data & video, 2015, 2020

Service revenue mix: fixed & mobile, 2015, 2020

Service revenue by operator, 2015

Key telecom market players

Major telecommunications market players

Mobile subscriptions and penetration, 2013-2020

Key mobile market indicators, 2015

Mobile data revenue mix, 2015, 2020

Total mobile ARPS; data percentage of total mobile ARPS, 2013–2020

Mobile market shares by subscriptions, 2013-2020

Mobile subscriptions by technology family, 2013-2020

Fixed-line penetration of population, 2013-2020

Key fixed market indicators, 2015

Fixed voice revenue, 2013-2020

Internet revenue, 2013-2020

Fixed market shares by service, 2015

Fixed access lines by technology, 2015, 2020

Pay-TV subscriptions by technology, 2013-2020

Opportunities in the Peru telecommunications market