DTT: The Economics Of The Digital Terrestrial Transition - Market Size, Share, Analysis

This report proposes an international benchmark for DTT rollout and Analogue Switch-Off (ASO) practices and also presents guidelines for the ASO. It addresses the issues and prospects of the (Second) Digital Dividend and details business models for the overall process of transition to digital, including three country cases in the low- to mid-GDP/pop range.

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Table of Content

1. Executive Summary1.1. Planning DTT rollout and analogue switch-off: an international benchmark1.2. Preparing the analogue switch-off1.3. The Digital Dividend(s)1.4. Business model

2. Methodology

3. Services and technologies on the terrestrial networkDTT leads to additional digital services for the consumerThe (terrestrial) Analogue Switch-Off opens the way to narrow the digital divide3.1. Digital terrestrial TV technologies3.1.1. DTTV transmission standardsATSCISDB-TDVB-TMigrating to the DVB-T2 networkDTMB3.1.2. Digital TV broadcast efficiencyVideo compressionDTTV Multiplex (MUX) structureNumber of DTV servicesShould deployment of Single Frequency Networks (SFNs) be encouraged over Multiple Frequency Networks (MFNs)?3.2. Digital radio overview3.2.1. DAB, DAB+, DMB3.2.2. DRM, DRM+3.2.3. HD Radio3.2.4. Digital radio: advantages over analogue terrestrial3.3. Broadcast Mobile (handled) TV3.4. Mobile broadband technologies3.4.1. The key evolution of mobile technologyLTE technical improvements3.4.2. New radio technologies

4. DTT rollout and analogue switch-off plans: the international benchmark4.1. Africa-Middle EastDTT rolloutTime to ASO4.2. Asia-PacificDTT rolloutTime to ASO4.3. EuropeDTT rolloutTime to ASO4.4. Latin AmericaDTT rolloutTime to ASO4.5. North AmericaDTTV rolloutTime to ASO4.6. How national DTT strategies are influenced4.6.1. The impact of the TV landscape on DTT strategy and ASO frameworkASO frameworks, illustration in Europe4.6.2. Choice of standards and technology leapfrogDVB-T is (and will remain) the most deployed DTT technologyThe last comers will benefit from technology leapfrog4.6.3. Besides terrestrial DTV, few additional services developed so farInteractive TV services, with few exceptions, did not develop massivelyPortable indoor reception more successful than mobile broadcast TVDigital radio in the starting blocksThanks to ASO, new development could complement TV services4.6.4. The role of coordination in the DTT rolloutRegional harmonisation4.6.5. Industrial policy and costs of receivers have affected choice of DTT standardsInternal policy objectivesexternal lobbyingand prices of receivers

5. Preparing the analogue switch-off5.1. Defining the ASO action plan5.2. Some lessons from the European ASO5.2.1. Digital Terrestrial TV has been major driver of digital TV penetrationDTT take-up is keyDTT is the key platform for narrowing the TV digital divide5.2.2. The consumer market is keyAvailable and affordable DTT receiversMarketing and communicationCompelling content5.2.3. Need to involve and coordinate national public stakeholders5.2.4. DTT spectrum rights and role of the multiplex operator5.2.5. Terrestrial network is cornerstone for frequency resource management and plays key role in spectrum and network optimisation

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