Press release -
FTTx Services - Market Size, Share, Trends, Growth
This report provides readers with estimates of the ultra-fast broadband (UFB) market’s value – both regionally and for seven key countries. It draws on an in-depth examination of operators’ supply-side strategies and our ongoing FTTx market watch. The report also delivers growth forecasts up to 2016 based on how operators’ positioning is likely to evolve. Our estimates indicate that the global UFB market will grow by more than 150% between 2011 and 2016.
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Table of Content
1. Executive Summary
2. Methodology
3. UFB: supply-side analysis 3.1. FTTx product features 3.1.1 More or less tiered access speeds 3.1.2 Very few truly innovative services 3.1.3 Positioning with respect to standard broadband 3.2 Marketing ultra-fast internet access services 3.2.1 Providers branding strategies 3.2.2 Working to monetize UFB 3.2.3 Complex packaging strategies 3.2.4 An array of pricing strategies 3.2.5 Positioning with respect to standard broadband 3.3 The different types of UFB offer Premium Enhanced Transitional Niche
4. Analysis of UFB providers supply strategies 4.1 Influencing factors 4.1.1 Contextual elements 4.1.2 Consumer expectations 4.2 What strategic objectives are attached to the different UFB models? 4.2.1 Main objectives attached to the Premium model 4.2.2 Main objectives attached to the Enhanced model 4.2.3 Main objectives attached to the Transitional model 4.2.4 Main objectives attached to the Niche model 4.2.5 Synthesis: correlation between supply models and strategic objectives
5. Monetizing FTTx markets 5.1 FTTx player positioning 5.1.1 Scenario 1 => \"FTTx as a smart pipe\" 5.1.2 Scenario 2: Tiering and premium services\" 5.1.3 Advantages and drawbacks of each scenario for UFB providers 5.2 FTTx market value 5.2.1 Hypotheses and methodology 5.2.2 Analysis of UFB ARPU growth by country for 20112016 5.2.3. UFB market value in 2011 and forecasts up to 2016 5.2.4. Detailed national market data
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Topics
- Business enterprise, General
Regions
- Albany
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