Market Overview: Washers And Dryers News In UK 2014

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There are pressures for manufacturers to create ever-more innovative products that serve the lifestyle needs of their customers. We expect to see more gadgets, more smart applications as well as carefully crafted product designs. Yet, at the same time, shoppers have the ability to seek out the keenest prices.

So how do manufacturers build their profitability for the future? Branding will be absolutely central and we expect to see brands employ innovative strategies to create trust and differentiation in order to add value in this competitive marketplace.

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Table of Content

Introduction

DefinitionsExcludedAbbreviations

Executive Summary

The marketFigure 1: Consumer spend on laundry appliances, 2009-19Figure 2: Sales of laundry appliances, by type, 2013Market factorsCompanies, brands and innovationFigure 3: Manufacturer shares of washing machines, by value, 2013 (est)Retail distributionFigure 4: Washers and dryers, estimated distribution, by value, 2013 (est)The consumerFigure 5: Household ownership of washers, washer dryers and tumble dryers, 2012-14Figure 6: Purchases of washers, washer dryers and tumble dryers in the last three years, April 2014Figure 7: Spend on last washer, washer dryer or tumble dryer purchased in the last three years, April 2014Figure 8: Responsibility for doing the laundry, April 2014Figure 9: Ownership of washer and dryer brands, April 2014Figure 10: Correspondence Analysis, Washers & Dryers, April 2014Figure 11: Features of the next washing machine that interest people, and that they would pay more for, April 2014What we think

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Issues and Insights

How much shopping for washers and dryers will go online?The factsThe implicationsWill we begin to see a shift from owned to ‘rented’ laundry appliances?The factsThe implicationsShould washing machine marketing be aimed at women in the future?The factsThe implications

Trend Application

Trend: Green and LeanTrend: Prove ItTrend: Cam Cam
Internal Market Environment
Key pointsWashing machines frequently usedFigure 12: Loads of washing done in a typical week, by gender, October 2013Figure 13: Loads of tumble drying done in a typical week, October 2013Energy saving matters to three quartersFigure 14: Domestic electricity prices, 2008-13Figure 15: Proportion of people actively trying to save energy when doing the laundry, by age, October 2013Figure 16: Washloads done in a typical week, October 2013Washing results considered most importantFigure 17: Wash results considered most important when doing the laundry, October 2013
Broader Market Environment
Key pointsPrice inflation has fallenFigure 18: Consumer price change for large and small domestic appliances, annual averages 2009-13The housing market returns to growthFigure 19: UK residential housing transactions, 2009-15Children create more washingFigure 20: Number of children, UK, by age band, 2008-18Summary of other key economic and demographic trendsConsumer expenditure to growABs over a quarter of the populationMore C2s will drive demand for mid-range appliancesOver a million more households by 2018Fewer families but more retired householdsFigure 21: Example of a compact washing machine, Whirlpool AWE6517, May 2014Energy efficiencyFigure 22: Energy labels for washing machines and tumble dryers, May 2014Energy Saving Recommended
Competitive Context
Key pointsWhat people spend on house and gardenFigure 23: Consumer spending on house and garden, 2013 (est)Figure 24: Consumer spending on household furnishings, equipment, maintenance and domestic services, 2008-13
Strengths and Weaknesses in the Market
StrengthsWeaknesses

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Who’s Innovating?

Key points

Pay per wash for home useSmart appliancesColour and designLarger capacity from LGFigure 25: LG’s UK 12 kg capacity washing machine, May 2014Reinventing the way we washConcept machine generates pure water

Market Size and Segmentation
Key pointsSteady growth to 2019Figure 26: Consumer spend on washing machines, washer dryers and tumble dryers, 2009-19Market overviewFigure 27: Sales of laundry appliances by type, 2013Figure 28: Sales of all washers and dryers, at current and constant 2013 prices, by value, 2009-19Figure 29: Consumer purchases and spending on all washing machines, washer dryers and tumble dryers, 2009-14Figure 30: Sales of washing machines and washer-dryers, by volume and value, 2009-14Figure 31: Sales of tumble dryers, by volume and value, 2009-14

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