US Color Cosmetics Market Trend Share and Growth Research 2014

The color cosmetics category can be complex – the number of products, claims, and the introduction of multitasking formulas can overwhelm even the savviest of make-up users. As a result, women are looking for guidance from a variety of sources including both online and in-store.

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Table of Content

Scope and Themes

What you need to know
Definition
Data sources
Sales data
Consumer survey data
Abbreviations and terms
Abbreviations
Terms

Executive Summary

The market
Figure 1: Total US sales and fan chart forecast of color cosmetics, at current prices, 2009-19
Market factors
Figure 2: Use of color cosmetics, by household income, April 2014
Segment performance
Figure 3: Total US retail sales of color cosmetics, segmented by type, 2012 and 2014
Key players
Figure 4: MULO sales of the top five mass market color cosmetics companies, rolling 52 weeks 2013 and 2014
The consumer
Lip make-up and mascara are most used products
Figure 5: Use of color cosmetics, April 2014
Women seek long-wearing, lightweight facial cosmetics
Figure 6: Top five benefits sought when selecting facial cosmetics, April 2014
Volumizing ranks as most important mascara benefit
Figure 7: Top five benefits sought when selecting mascara, total respondents and 18-24 age group, April 2014
Women want lip products that moisturize and are long-wearing
Figure 8: Top five benefits sought when selecting lip cosmetics, total respondents and 18-24 age group, April 2014
What we think

Issues and Insights

Mass market is struggling
The issues
The implications: Leverage technology, creative retailing
Multi-benefit products stealing share from foundation, skincare
The issues
The implications: Offer spectrum of coverage, highlight new usage occasions
Shoppers seek different benefits depending on product, lifestage
The issues
The implications: Implement targeted marketing efforts, customize product offerings

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Trend Application

Trend: Secret, Secret
Trend: Non-Standard society
Trend: Make it Mine

Market Size and Forecast

Key points
Sales and forecast of color cosmetics
Figure 9: Total US sales and forecast of color cosmetics, at current prices, 2009-19
Figure 10: Total US sales and forecast of color cosmetics, at inflation-adjusted prices, 2009-19
Future looks solid for color cosmetics
Figure 11: Total US sales and fan chart forecast of color cosmetics, at current prices, 2009-19
Forecast methodology

Market Drivers

Key points
Wealth disparity benefits both prestige and budget brands
Figure 12: University of Michigan’s index of consumer sentiment (ICS), 2007-14
Figure 13: Use of color cosmetics, by household income, April 2014
Trend-driven nature of category drives market
Technology impacts how women interact with make-up

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