US Feminine Hygiene and Sanitary Protection Products - May 2014

Researchmoz presents this most up-to-date research on"Feminine Hygiene and Sanitary Protection Products - US - May 2014". The report focuses primarily on quantitative market metrics in order to characterize the growth and evolution of the Market.

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Growth of feminine care products has been minimal in recent years, as the market is up against several challenges. Women are having fewer, lighter periods, contributing to declining usage of sanitary protection, specifically tampons. However, an aging population and increased interest in cleansing products bodes well for the category. Innovations in shopping and delivery can also boost user interest.

Table of Content Scope and Themes What you need to know Definition Data sources Sales data Consumer survey data Abbreviations and terms Abbreviations Browse Personal Care Related Research Reports @ http://www.researchmoz.us/personal-care-market-reports-132.html
Executive Summary Overview Sales of feminine care products remain flat Figure 1: Total US sales and fan chart forecast of feminine care products, at current prices, 2008-18 Market drivers Figure 2: Population aged 18 or older, by age, 2014-19, experience menstruation and bladder leakage, March 2014 Adult incontinence products show promising growth Figure 3: Total US retail sales and forecast of feminine hygiene products, by segment, at current prices, 2008-18 Heavy competition among major players Figure 4: MULO sales of feminine hygiene products, by leading companies, rolling 52 weeks 2013 and 2014 For Market Research Latest Reports Visit @ http://www.researchmoz.us/latest-report.html
The consumer Product usage Figure 5: Usage and interest in sanitary protection products among menstruating women, March 2014 Figure 6: Usage and interest in LBL and feminine hygiene products, March 2014 Interest in feminine-specific cleansing products Figure 7: Attitudes toward cleansing, by age, March 2014 Alleviate embarrassment and confusion among younger users

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