Eyeliner Market Promising Growth Opportunities at Moderate CAGR of 6.34% With Estimated Market Size of USD 9,026.2 Million by 2028

The Global Eyeliner Market is estimated to reach USD 9,026.2 million by the end of 2028 at a CAGR of 6.34% during the forecast period.

The new research from Ameco Research on Global Eyeliner Market Report for 2028 intends to offer target audience with the fresh outlook on market and fill in the knowledge gaps with the help of processed information and opinions from industry experts. The information in the research report is well-processed and a report is accumulated by industry professionals and seasoned experts in the field to ensure of the quality of research.

The research is backed by extensive and in-depth secondary research which involves reference to various statistical databases, national government documents, relevant patent and regulatory databases, news articles, press releases, company annual reports, webcasts, financial reports, and a number of internal and external proprietary databases. This estimated data is cross-checked with industry experts from various leading companies in the market. After the entire authentication process, these reports are shared with subject matter experts (SMEs) for adding further value and to gain their insightful opinion on the research. With such robust process of data extraction, verification, and finalization, we firmly endorse the quality of our research. With such extensive and in-depth research and comprehensive coverage of information, it is always a possibility of clients finding their desired information in the report with enclosure of key components and valuable statistics in all regards.

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Eye makeup products are one of the popular cosmetic products among consumers. Frequently changing fashion trends and desire to enhance the appearance among consumers are expected to boost the overall eyeliner market. In addition to this, growth in per capita disposable income has led to a change in consumer spending behavior. Consumer inclination towards the adoption of a modern lifestyle and new trends encourages them to spend on quality beauty and cosmetic products. Also, players launching new and innovative eyeliner products, with different varieties, style, color, and form is considered to be one of the significant factors for the rising growth of the eyeliner market at a global level.
The key players in the market are investing heavily on product development and adopting aggressive marketing strategies and promotion campaigns to capture a wide consumer base. For instance, in June 2018, Fenty Beauty, the brand of Kendo Holdings, Inc. launched a liquid eyeliner under the brand name "Flyliner." Moreover, the growth of the organized retail sector is assisting in the easy availability of the product, which is supporting the growth of the global eyeliner market.

Regional Analysis

The global eyeliner market has been segmented, by region, into North America, Europe, Asia-Pacific, South America, and the Middle East and Africa. Europe dominated the global eyeliner market in 2017. The European market is projected to reach USD 2,623.9 million by the end of 2028. Cosmetics play an important role in enhancing one's beauty and physical appearance. Improvements in the current lifestyles of individuals are anticipated to drive the sales of cosmetics in the near future. In Europe, Germany and the UK are expected to contribute greatly to the market growth. The eyeliner market in Asia-Pacific is projected to register the highest CAGR of 5.77% during the forecast period. Product promotions through e-commerce have the potential to create awareness and increase sales. E-commerce also acts as a strong distribution channel in the region. In addition, key manufacturers of eyeliner are targeting the market in Asia-Pacific. The North American accounted for 21.41% of the market share in 2017 and is projected to register a moderate growth rate during the forecast period.

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Segmental Analysis

The global eyeliner market has been segmented, on the basis of type, into liquid, gel/cream, kohl, and others. In 2017, the liquid eyeliner segment accounted for the major market share of the global eyeliner market and is projected to reach USD 3,495.5 million by the end of 2028. However, the gel/cream segment is projected to register the highest CAGR of 5.58% during the review period.
On the basis of end user, the global eyeliner market has been divided into women and men. In 2017, the women segment accounted for the maximum market share and is projected to reach USD 8,831.4 million by the end of 2028.
The global eyeliner market has also been categorized, on the basis of distribution channel, as store-based and non-store-based. The store-based segment is expected to be the larger market while the non-store-based segment is projected to be the faster-growing market at a higher CAGR of 6.03% during the assessment period.

Key Players

The leading market players in the global eyeliner market are L'Oréal S.A. (France), The Estée Lauder Companies Inc. (US), Revlon, Inc. (US), Christian Dior SE (France), Shiseido Co., Ltd (Japan), Amorepacific Corporation (South Korea), Chanel S.A. (France), Jordana Cosmetics Corporation (US), Sisley Paris (France), Kao Corporation (Japan), Markwins International Corp (US), LG Household & Health Care Ltd (South Korea), Mary Kay Inc (US), Marie Dalgar (China), Kazi Lan Carslan (China), Flamingo Beauty Supply (US), and Iredale Mineral Cosmetics, Ltd (US).

Target Audience

• Cosmetics and personal care manufacturers
• Eyeliner manufacturers
• Raw material suppliers

Key Findings

• The liquid eyeliner segment of the global eyeliner market, by type, is expected to be the largest market during the forecast period of 2018 to 2028. However, the gel/cream eyeliner segment is projected to register the highest CAGR of 5.58% during the review period.
• The women segment is expected to exhibit a CAGR of 5.36% during the forecast period to reach USD 8,831.4 million by the end of 2028.
Global Eyeliner Market Research Report—Forecast till 2028
As per the analysis, the global eyeliner market is estimated to reach USD 9,026.2 million by the end of 2028 at a CAGR of 6.34% during the forecast period.

The report also offers a regional analysis:
• North America
o US
o Canada
o Mexico
• Europe
o Germany
o UK
o France
o Italy
o Spain
o Russia
o Benelux
o Rest of Europe
• Asia-Pacific
o China
o Japan
o India
o South Korea
o Australia
o Southeast Asia
o Rest of APAC
• South America
o Brazil
o Argentina
o Colombia
o Peru
o Chile
o Rest of South America
• Middle East & Africa
o South Africa
o Egypt
o Nigeria
o Saudi Arabia
o Iran
o Rest of the Middle East & Africa

Available customization:

With the given market information, Ameco research offers customization's in line with the company's specific wishes. The following customization choices unit of measurement accessible for the report:
Regional and country-level analysis of the Global Eyeliner Market, by end-use.
Detailed analysis and profiles of additional market players.

Table of Contents

Global Eyeliner Market Research Report Forecast to 2028

1 Executive Summary
2 Market Introduction
2.1 Definition
2.2 Scope of the Study
2.3 List of Assumptions
2.4 Market Structure
2.5 Key Takeaways
2.6 Key Buying Criteria
3 Research Methodology
3.1 Research Process
3.2 Primary Research
3.3 Secondary Research
3.4 Market Size Estimation
3.5 Forecast Model
4 Market Dynamics
4.1 Introduction
4.2 Drivers
4.2.1 Growth of Eye Makeup Products
4.2.2 Growing Working Women Population
4.2.3 Growth of Organized Retail Sectors
4.3 Restraint
4.3.1 Presence of Harmful Chemicals
4.4 Opportunities
4.4.1 Growing Preference for Organic And Natural Eyeliners
4.4.2 Innovative Marketing Strategies
4.5 Trends
5 Market Factor Analysis
5.1 Value Chain Analysis
5.1.1 Research & Product Development
5.1.2 Raw Material Procurement
5.1.3 Processing
5.1.4 Packaging
5.2 Supply Chain Analysis
5.3 Porter’s Five Forces Analysis
5.3.1 Threat of New Entrants
5.3.2 Bargaining Power of Suppliers
5.3.3 Threat of Substitutes
5.3.4 Bargaining Power of Buyers
5.3.5 Rivalry
6 Global Eyeliner Market, by Type
6.1 Overview
6.1.1 Liquid
6.1.2 Gel/Cream
6.1.3 Kohl
6.1.4 Others
7 Global Eyeliner Market, by End User
7.1 Overview
7.1.1 Women
7.1.2 Men
8 Global Eyeliner Market, by Distribution Channel
8.1 Overview
8.1.1 Store-Based
8.1.2 Non-Store-Based
9 Global Eyeliner Market, by Region
9.1 Introduction
9.2 North America
9.2.1 US
9.2.2 Canada
9.2.3 Mexico
9.3 Europe
9.3.1 Germany
9.3.2 UK
9.3.3 France
9.3.4 Italy
9.3.5 Spain
9.3.6 Russia
9.3.7 BENELUX
9.3.8 Rest of Europe
9.4 Asia-Pacific
9.4.1 China
9.4.2 Japan
9.4.3 India
9.4.4 South Korea
9.4.5 Australia
9.4.6 Southeast Asia
9.4.7 Rest of Asia-Pacific
9.5 South America
9.5.1 Brazil
9.5.2 Argentina
9.5.3 Colombia
9.5.4 Peru
9.5.5 Chile
9.5.6 Rest of South America
9.6 Middle East & Africa
9.6.1 South Africa
9.6.2 Egypt
9.6.3 Nigeria
9.6.4 Saudi Arabia
9.6.5 Iran
9.6.6 Rest of Middle East & Africa
10 Competitive Landscape
10.1 Analysis of the Key Developments Of Major Players
11 Company Profiles
11.1 L’Oréal S.A.
11.1.1 Company Overview
11.1.2 Financial Overview
11.1.3 Products Offered
11.1.4 Key Developments
11.1.5 SWOT Analysis
11.1.6 Key Strategies

11.2 The Estée Lauder Companies Inc.
11.2.1 Company Overview
11.2.2 Financial Overview
11.2.3 Products Offered
11.2.4 Key Developments
11.2.5 SWOT Analysis
11.2.6 Key Strategies
11.3 Revlon, Inc.
11.3.1 Company Overview
11.3.2 Financial Overview
11.3.3 Products Offered
11.3.4 Key Development
11.3.5 SWOT Analysis
11.3.6 Key Strategies
11.4 Christian Dior SE
11.4.1 Company Overview
11.4.2 Financial Overview
11.4.3 Products Offered
11.4.4 Key Development
11.4.5 SWOT Analysis
11.4.6 Key Strategies
11.5 Shiseido Co., Ltd
11.5.1 Company Overview
11.5.2 Financial Overview
11.5.3 Products Offered
11.5.4 Key Developments
11.5.5 SWOT Analysis
11.5.6 Key Strategies
11.6 Amorepacific Corporation
11.6.1 Company Overview
11.6.2 Financial Overview
11.6.3 Products Offered
11.6.4 Key Development
11.6.5 SWOT Analysis
11.6.6 Key Strategies
11.7 Chanel S.A.
11.7.1 Company Overview
11.7.2 Financial Overview
11.7.3 Products Offered
11.7.4 Key Development
11.7.5 SWOT Analysis
11.7.6 Key Strategies
11.8 Jordana Cosmetics Corporation
11.8.1 Company Overview
11.8.2 Financial Overview
11.8.3 Products Offered
11.8.4 Key Development
11.8.5 SWOT Analysis
11.8.6 Key Strategies
11.9 Sisley Paris
11.9.1 Company Overview
11.9.2 Financial Overview
11.9.3 Products Offered
11.9.4 Key Developments
11.9.5 Key Strategies
11.1 Iredale Mineral Cosmetics, Ltd
11.10.1 Company Overview
11.10.2 Financial Overview
11.10.3 Products Offered
11.10.4 Key Developments
11.10.5 Key Strategies
11.11 Kao Corporation
11.11.1 Company Overview
11.11.2 Financial Overview
11.11.3 Products Offered
11.11.4 Key Development
11.11.5 SWOT Analysis
11.11.6 Key Strategies

11.12 Markwins International Corp.
11.12.1 Company Overview
11.12.2 Financial Overview
11.12.3 Products Offered
11.12.4 Key Development
11.12.5 Key Strategies
11.13 LG Household & Health Care Ltd
11.13.1 Company Overview
11.13.2 Financial Overview
11.13.3 Products Offered
11.13.4 Key Development
11.13.5 SWOT Analysis
11.13.6 Key Strategies
11.14 Mary Kay Inc.
11.14.1 Company Overview
11.14.2 Financial Overview
11.14.3 Products Offered
11.14.4 Key Development
11.14.5 SWOT Analysis
11.14.6 Key Strategies
11.15 Marie Dalgar
11.15.1 Company Overview
11.15.2 Financial Overview
11.15.3 Products Offered
11.15.4 Key Development
11.15.5 Key Strategies
11.16 Kazi Lan Carslan
11.16.1 Company Overview
11.16.2 Financial Overview
11.16.3 Products Offered
11.16.4 Key Development
11.16.5 Key Strategies
11.17 Flamingo Beauty Supply
11.17.1 Company Overview
11.17.2 Financial Overview
11.17.3 Products Offered
11.17.4 Key Development
11.17.5 Key Strategies
12 Conclusion
12.1 Key Findings

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