Press release -

Nobel Media Explores Research on Memory and its Heritage from the Nobel Prize in Physiology or Medicine

Press Release

17 May 2010

Nobel Media Explores Research on Memory and its Heritage from the Nobel Prize in Physiology or Medicine

Nobel Media AB, the company responsible for producing the official Nobel TV programs and documentaries, presents a new 30 minute documentary called The Mystery of Memory produced by award-winning US production company Kikim Media.  The documentary is currently broadcast in the United States on PBS channels.

The Mystery of Memory, the first documentary within the AstraZeneca Nobel Medicine Initiative, takes viewers on a journey of discovery, looking at some of the most exciting scientific research being done today on the biological workings of memory.  The documentary delves into the foundations of today's memory research which was laid by early 20th Century Nobel Prize-awarded pioneers, and uncovers how today's neuroscientists are helping to find new treatments for disorders of memory. The film provides a unique insight into the secrets of the brain's astounding ability to record and recall information, and includes interviews with some of today's most prominent scientists, such as Eric Kandel, the 2000 Nobel Prize Laureate in Physiology or Medicine.

"By exploring how memory works and re-tracing current research to earlier Nobel Prize awarded achievements, this documentary illuminates how fragile and complex memory functions and how much research there still needs to be done", said Camilla Hyltén-Cavallius, CEO, Nobel Media.

For a short trailer video about The Mystery of Memory, see:

http://nobelprize.org/mediaplayer/index.php?id=1456


The Mystery of Memory is part of the AstraZeneca Nobel Medicine Initiative, a global co-operation between AstraZeneca, Nobel Media AB and Nobel Web AB. The aim of the Initiative is to increase understanding of the Nobel Prize awarded achievements within the fields of Physiology or Medicine among the general public, and to explain the benefits of these discoveries.

To read more about the AstraZeneca Nobel Medicine Initiative, see: http://nobelprize.org/press/nobelmedia/press_releases_archive/2008/astrazeneca_nw.html




Media Contact
Merci Olsson
Marketing and Communications Manager
Nobel Media AB
Tel: +(46) 738 52 35 95
E-mail: merci.olsson@nobel.se

About Nobel Media AB
Nobel Media AB manages and develops rights connected with the Nobel Prize in the areas of TV/web production and distribution, publishing as well as events. The company is responsible for the official television programs about the Nobel Prize, and with these programs, strives to spread knowledge about the Nobel Laureates and their achievements, to a global audience. The Nobel Prize Series portfolio comprises a number of TV productions and documentaries: The Nobel Prize Award Ceremonies in Stockholm and Oslo, The Nobel Banquet, Nobel Documentaries, Nobel Minds, Nobel Highlights and the Nobel Prize Concert. These programs reach millions of viewers and web users all over the world.

Copyright © Nobel Media AB 2010

Nobel Media®, Nobel Prize®, Nobel Prize Series® and Nobel Prize Concert® are registered trademarks of the Nobel Foundation.

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About Nobel Media AB

Nobel Media aims to spread knowledge and interest in the Nobel Prize-awarded achievements to a global audience through a range of broadcast and digital media productions: the Nobelprize.org website and podcast, the Nobel Prize Concert, as well as a series of intercontinental, inspirational lecture events. The company also manages a portfolio of publishing licenses, footage sales, and live broadcast rights to the Nobel Prize Award Ceremonies.

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Disclaimer: Nobel Media AB is neither directly nor indirectly involved in the process of nominating or selecting Nobel Laureates. These procedures are strictly confidential and regulated by the various Nobel Prize-awarding institutions.

Nobel Media®, Nobel Prize® and Nobelprize.org® are registered trademarks of the Nobel Foundation.

Press contacts

Maria von Konow

Press contact Communications Manager Press Contact +46 (0) 73 852 35 95

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