Press release -

USPS Announces QR Code Discount, Direct Mail Responds

The United States Postal Service has announced they will offer a 3% discount on first class or standard presorted postage for all letters and flats containing Quick Response (QR) codes during the months of July and August. This announcement comes as a delight to the direct mail industry, which stands to benefit not only from the discount but also the innovative barcode technology.

QR codes, popular in Japan for the past decade, are beginning to gain popularity in the States, especially in the advertising field. The codes can be scanned by any smartphone and the scanning technology is available for free. Direct mail marketing firms see the USPS incentive as a launching point for the technology in their industry.

"The 3% discount will be a great incentive for business owners to try out QR codes on their marketing pieces," says Joy Gendusa, founder of PostcardMania, one of the largest direct mailers in the country and winner of the 2011 USPS Creative Business Solutions award. "The potential to reduce friction in the response process is too great to be ignored. I'm personally very interested to see the impact this will have on our industry."

Gendusa says PostcardMania's own marketing department will take advantage of the incentive, and she is encouraging her clients to do so as well by offering free QR code generation for all orders during the months of July and August, 2011.

PostcardMania, Inc.

2145 Sunnydale Blvd., Bldg. 102

Clearwater, FL  33765


Ferris Stith, PR and Social Media Manager

800-628-1804 x 342

Fax: 727-442-5130


  • Business enterprise, General


  • usps
  • qr code
  • postcard
  • marketing
  • direct mail
  • company
  • promotion
  • direct response advertising
  • postcard marketing
  • direct mail postcards
  • promotional postcards
  • postcards
  • business postcards
  • business
  • postcardmania
  • bulk mail
  • mailing list


  • Florida

PostcardMania is one of the nation's most effective marketing companies specializing in lead generation for small to large-sized businesses. They have been featured on the Inc. 500 and 5,000 lists and offer complete marketing campaigns with graphic design, printing, mailing list acquisition, mailing services, website development and email marketing services — all while continuing to educate clients with free marketing advice.

In a year where most marketing firms cut back, PostcardMania produced the best year in their 12-year history in 2010, serving more than 40,000 customers in over 350 industries. Visit their website for more information about Postcards.