CAGR of 6.7% | Europe Antibacterial Wipes Market Was Valued at $1,918.0 Мn in 2021

The European anti-bacterial wipes market was valued at $1,918.0 Мn in 2021, and is projected to register а CAGR of 6.7% by the year 2030.

In recent years, anti-bacterial wipes have become much more common for sanitizing surfaces in health care facilities. High-touch objects, bathrooms, patient bed areas, and so on, are just a few of the major areas where wipes are needed. Furthermore, anti-bacterial wipes can be used to clean wounds as well as stationaries such as thermometers.

Wipes are a reliable alternative to the conventional method of removing stains, which includes dispensing a disinfectant product and wiping down the surfaces with a cloth. Wipes are products made of paper or non-woven materials such as polyester.

Dynamics:

Anti-bacterial wipes make cleaning and disinfecting surfaces easier by removing the need for extra products such as liquid chemicals and other cleaning agents. Additionally, the outbreak of the COVID-19 pandemic has resulted in an increase in awareness regarding the importance of maintaining the hygiene by regular cleaning and disinfection of surfaces.

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However, the presence of certain chemicals such as ammonium chloride, etc., in anti-bacterial wipes are harmful to human health, even leading to the development of allergy-like symptoms in certain cases. Side-effects include asthma, thyroid problems, etc. Furthermore, the effectiveness of anti-bacterial wipes are limited to hard surfaces as soft materials such as bedsheets and pillows absorb moisture, thus reducing the efficacy of the cleaning process.

Nonetheless, there has been a shift in consumer behaviors regarding the frequency of buying personal hygiene products, which has created new revenue growth opportunities for key players in the market over the forecast period.

Segmentation of the Europe Antibacterial Wipes Market is as follows:

Under the product type segment, the surface disinfectant wipes sub-segment accounted for the highest number of revenue shares in the Europe Antibacterial Wipes market in 2020, and it is expected to register a substantial increase in the growth rate over the forecast period. It accounted for 81.2% of the market revenue in 2020. The skincare segment is estimated to register a CAGR of 7.2% over the forecast period.

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The hospital sub-segment is estimated to be the most lucrative, with an attractiveness index of 3.8. The offices/commercial sub-segment is projected to account for a revenue share of 26.7%, and register a CAGR of 6.9% by the year 2030.

In 2020, the hypermarkets/supermarkets sub-segment accounted for a revenue share of 47.3%. The e-commerce sub-segment accounted for 26.9% of the global revenue in 2020, and is expected to register a CAGR of 7.1% over the forecast period.

The market in Germany is expected to be the most lucrative of the anti-bacterial wipes industry in Europe, with an attractiveness index of 2.6, and is slated to register a CAGR of 8.5% by 2030.

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Key industry players of the European Antibacterial Wipes market are – Reckitt Benckiser Group plc, The Clorox Co., Lion Corp., Edgewell Personal Care Co., Nice-Pak Products Inc., Dr. Schumacher GmbH, GAMA Healthcare Ltd., Teampac Oy, Derumex B.V., Uniwipe Europe Ltd.