Press release -

Joseph Arsenault emphasizes core strengthening to avoid injury and pain

Along with a positive attitude and healthy diet, your fitness level plays a major role in how well you feel, what illnesses you avoid, and how much you enjoy life.

"Whether you're just starting an exercise program, or you've been at it for years, there is one thing on everyone's wish list: a toned stomach," said Joe Arsenault.

Well-defined abdominal muscles are glorified as being sexy, healthy and youthful. There are hundreds of muscles in the 'core' of the body - the abdominal, lower to mid back, uppper pelvic region, the obliques and the world famous 'love handles' areas are loaded with muscles of all different sizes, shapes, lengths and angles.

"A weak core can make you susceptible to poor posture, lower back pain and muscle injuries. Strong core muscles provide the brace of support needed to help prevent such pain and injury.
When you have good core stability, the muscles in your pelvis, lower back, hips and abdomen work in harmony. They provide support to your spine for just about any activity," added Arsenault.


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About Joseph Arsenault
Joe Arsenault brings an extensive career in new product development to his position as Absolo president. His background includes heading the financing for Summit Technology, the company that developed the groundbreaking Excimer Laser used in LASIK laser vision correction. Joe also spent five years spearheading the financing for LIDAK Pharmaceuticals. He has partnered with his brother Chris in bringing the Absolo exercise system to the commercial fitness market while developing an Absolo consumer product line for the home. You can find out more at: