Shazam, VEVO and “The Best Rapper Alive” Lil Wayne Launch First Music Video Incorporating Shazam for TV

New York, NY – August 25, 2011 - Shazam®, the world’s leading mobile discovery company, today announced it has teamed up with VEVO and Grammy Award-winning music superstar Lil Wayne to launch the first music video incorporating Shazam for TV. The video for Lil Wayne’s highly anticipated new single, “How to Love,” premieres today on VEVO in the lead-up to his performance at the MTV Video Music Awards on Sunday, August 28^th.  The Shazam for TV version of the video is on VEVO, the world’s leading all-premium music video and entertainment platform, exclusively.

“How to Love” features a unique interactive Shazam experience, bringing together the company’s two core strengths – music and Shazam for TV - for the first time.  Additionally, the exclusive VEVO version of the video is also part of Shazam’s Golden Tag promotions, giving Shazamers the opportunity to win an all-expense paid trip to see Lil Wayne in concert.

“We’re thrilled to have an innovative digital artist like Lil Wayne introduce the first music video that incorporates Shazam for TV,” said Will Mills, Director of Music and Content at Shazam.  “Shazam is always looking for ways to create a deeper engagement for fans with the artists they love.  Winning a trip to see Lil Wayne perform in concert is the ultimate fan experience.”

“Whenever possible, VEVO has supported the evolution of the music video beyond traditional linear viewing experiences,” said Fred Santarpia, General Manager, VEVO. “Integrating Shazam for TV technology with Lil Wayne’s ’How to Love’ video across the VEVO platform creates an exciting new interactive music video experience for fans.”

Entering the contest is easy!  All Shazamers have to do is:

1)  Activate Shazam Friends

2)  Shazam Lil Wayne’s new video “How to Love” on VEVO!

Shazamers in the US and Canada* who have iOS and Android devices can enter the contest anytime between today and midnight on October 15.

It really is just that simple!  Additionally, fans can watch other Lil Wayne videos on VEVO anytime they open the tag, get more info about Lil Wayne through his discography and buy the track. Similar to the Shazam for TV experience on TV shows and commercials, the Shazam logo will be embedded in the music video on VEVO for users to tag.

*excluding Quebec

Editor notes:

Shazam Golden Tag promotions are one of the many ways Shazam is working with major label artists today.  In addition to opportunities to meet the artist, Golden Tag promotions can include concert tickets, free downloads, song debuts and loads of other prizes.  Record labels and artists work with Shazam to Shazam-enable their music videos and TV commercials, release exclusive content such as a new album, song or video, launch innovative advertising campaigns within the Shazam App, and build 3-way promotions with the help of media partners and major brands.

For consumers who don't yet have the Shazam application on their smartphone, it can be found on iTunes App Store, Android Market, AT&T’s AppCenter, Verizon VCast app store, the Ovi Store by Nokia, Windows Phone Marketplace, BlackBerry App World, and GetJar. The Shazam free App is available with five tags per month and Shazam Encore is priced at $3.99 for a 1-year subscription or a one-time fee of $5.99 on iOS; or a one-time fee of $4.99* on all other platforms.