News - 27 November 2012 06:40

What are we really paying for online?

It may be drastic to call it a conscious scam or gigantic cover up, but it’s getting increasingly obvious that there is something fundamentally wrong with how online display advertising currently is being priced and delivered.

Extensive studies from ComScore show that more than one third of all ad impressions are money down the drain as they are never seen – by anyone! Other research shows even more disappointing figures and according to EyeTrackShop, which uses an eye tracking methodology to audit online ads globally, 50 per cent of all display ads are never seen.

Read the full article here

Topics

PR, Communication

Contacts

Mathias Plank

Press contact Founder & CEO mathias.plank@sticky.ad +46705360200

Ephraim (Jeff) Bander

Press contact President USA ephraim.bander@sticky.ad +1 917 523 0007

Related media

P&G Testimonial
License: Media Use
The content may be downloaded by journalists, bloggers, columnists, creators of public opinion, etc. It can be used and shared in different media channels to convey, narrate, and comment on your press releases, posts, or information, provided that the content is unmodified. The author or creator shall be attributed to the extent and in the manner required by good practice (this means, for example, that photographers should be attributed).
File format: .mp4
Length: 0:23

EyeTrackShop expands

EyeTrackShop, the leaders in digital marketing research and developers of the world’s first eye tracking solution for webcams, have appointed Darren Hamer as Managing Director (UK). Hamer will lead the way as EyeTrackShop launches its realCPM platform in the UK, a platform which focuses on data collection for implicit research.