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What are we really paying for online?

It may be drastic to call it a conscious scam or gigantic cover up, but it’s getting increasingly obvious that there is something fundamentally wrong with how online display advertising currently is being priced and delivered.

Extensive studies from ComScore show that more than one third of all ad impressions are money down the drain as they are never seen – by anyone! Other research shows even more disappointing figures and according to EyeTrackShop, which uses an eye tracking methodology to audit online ads globally, 50 per cent of all display ads are never seen.

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Topics

  • PR, Communication

Categories

  • eyetrackshop
  • mathias plank
  • webcam eye tracking

Contacts

Related content

  • EyeTrackShop expands

    EyeTrackShop, the leaders in digital marketing research and developers of the world’s first eye tracking solution for webcams, have appointed Darren Hamer as Managing Director (UK). Hamer will lead the way as EyeTrackShop launches its realCPM platform in the UK, a platform which focuses on data collection for implicit research.

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