Sticky’s Branding Research Highly Commended by IAB

BARCELONA, SPAIN (May 28, 2013) – Sticky, the only media technology company in the world that measures which ads are seen and not seen, received IAB Europe’s 2013 Highly Commended Research Award at IAB Europe’s Interact conference for its branding research for Procter & Gamble. 

The IAB Europe Research Awards recognize the contribution made to the development of the industry by innovative research projects. Sticky was recognized for its ground breaking solutions for online branding, which helps brands and agencies avoid the frustration of wasting money on unseen ad impressions.

In the awarded research for P&G, Sticky’s technology takes visibility to a whole new level – allowing P&G to save up to 25% on their digital campaigns.

“Sticky’s technology creates a transparent marketplace to alleviate the frustration of wasting money on unseen ad impressions.  We believe Sticky’s solution for verifying, purchasing and optimizing digital branding campaigns will revolutionize the industry, and we are very honored to be recognized by the IAB,” says Mathias Plank, CEO & Founder of Sticky.

Sticky looks forward to continuing to develop innovative technology solutions for advertisers and their partners in the digital eco system to increase ROI.

For more information, please contact:

Mathias Plank, CEO & Founder, Sticky +46 733281501