ShopJoy becomes member #37 of the Swedish IoT alliance SMSE - next stop MWC!

Stockholm February 27, 2015. Stockholm based ShopJoy joins the alliance of Swedish IoT start-ups brining the number of members to 37. The alliance educate the market, promote Sweden as a great place to look for IoT expertise and solutions and help promote the members to customers, partners and investors primarily abroad.

“Focus is the name of the game as the IoT market rapidly becomes more industry specific and international", says Magnus Melander, founder of SMSE. "Location Based Marketing and Services is a hot segment and ShopJoy is a great addition to our alliance", continues Mr Melander. Earlier in February Mr Asif Khan, founder of LBMA, initiated a Stockholm Chapter for the association which further underlines the importance of this interesting application of IoT.

Springworks, Kombridge, WSI, Evothings, H&D Wireless, Possio, Combain, Trax, Vinnter and Wbird represent SMSE in a joint stand in the Swedish Pavilion 7F41 at Mobile World Congress. Partners and other members like ShopJoy and TalkPool are present as well. “It feels great to show the 85.000 MWC visitors our great Swedish IoT start-ups and I welcome everyone to come visit us", concludes Mr Melander. Please contact us at info@swedishm2m.se to schedule meetings or get more information.

The message promoted by SMSE is that Data is the gold of IoT, Service Enablement is the key to a prospering Internet of Things industry and that Service Enablers need to be specialised in the increasingly competitive and international IoT market. After the most recent expansion the alliance has 37 members and 12 sponsors.

Members of Swedish M2M Service Enablers:

Kombridge, Springworks, Possio, Maingate, WSI, Episcope, Info24, Tritech, Infracontrol, Fridat, Vinnter, CSL Connect, Connode, Evothings, CNet, B3IT, FYM, Imagimob, H&D Wireless, Crossbreed, Combain, Shortcut Labs, Yanzi Networks, Roxen, April System Design, Watty, Clayster, KTC, Mowic, Exibea, Slagkryssaren, MicroTracking, Scypho, TalkPool, Trax (WTS), ShopJoy and Wbird

Sponsors of Swedish M2M Service Enablers:

Tele2, Telenor Connexion, TeliaSonera, Net1, Business Sweden, Ericsson, Cisco Systems, Microsoft, Teracom, Intel, M2M Alliance, Swedish Mobile Association (SMA)