Press release -

U.S.Shoe Deodorizer Market to Exhibit 6.2% CAGR during 2014-2020 due to Growing Demand for Organic Shoe Deodorizer

According to a recent market research report published by Transparency Market Research, the U.S. shoe deodorizer market is estimated to expand modestly at a CAGR of 6.2% during the period between 2014 and 2020. The report, titled “U.S. Shoe Deodorizer Market - The Industry Analysis, Size, Share, Growth, Trends, and Forecast 2013 - 2019,” projects the U.S. shoe deodorizer market to be worth US$319.9 mn by 2020. The overall market stood at a valuation of US$207 mn in 2013.

Shoe deodorizer eliminate foul footwear odour caused due to excessive sweating. Available in form of sprays, powder, balls, and soles, shoe deodorizers have now become an integral part of personal care. Shoe deodorizers made from natural ingredients are more in demand as they have no side effects. Innovative products such as UV shoe deodorizers are anticipated to escalate the demand from the market.

Rising concerns regarding hygiene and personal care have boosted the growth of the U.S. shoe deodorizer market. Growth in the medicated foot care market is also anticipated to drive the demand from the U.S. shoe deodorizer market. In the U.S., a large number of patients are suffering from hyperthyroidism and diabetes. Excessive sweating in feet and other parts of the body among these patients has led to the rise in demand for shoe deodorizers.

However, shoe deodorizer sprays require time to dry. Further, the chemical content in shoe deodorizers might cause allergy among the users. This would restrict the growth of the U.S. shoe deodorizer market during the forecast period. The overall market has a huge opportunity to grow with the rising consumer preference for organic shoe deodorizers over synthetic ones.

On the basis of product type, the report segments the U.S. shoe deodorizer market into shoe deodorizer sprays, shoe deodorizer powder, shoe deodorizer balls, and shoe deodorizer soles. In 2013, the shoe deodorizer sprays segment accounted for the largest share in the market, followed by the shoe deodorizer soles segment. Introduction of innovative products by the market players will boost the demand for shoe deodorizer sprays. During the forecast horizon, the shoe deodorizer soles segment is expected to register substantial growth.

The U.S. shoe deodorizer market is highly concentrated with the top three market players holding more than 50% of the market. Describing the competitive landscape, the report profiles some of the key market players such as Blistex Incorporated, Chattem Inc., S.C. Johnson & Son Inc., and Reckitt Benckiser Group Plc. The report further provides insightful information about the players including their financial overview, product portfolio, business strategy, and recent developments. Using SWOT analysis, the report analyzes the various growth opportunities for the market players. Easy market participation and huge scope for innovative products have opened opportunities for the new players. Most of the market players are focusing on the formulation of organic shoe deodorizers.

In the U.S., shoe deodorizers are sold through various distribution channels such as drug stores, convenience stores, and large retailers. Supermarkets/ hypermarkets and drug stores are among the most preferred distribution channels for the sale of shoe deodorizers. Key players such as Reckitt Benckiser Group Plc are adopting acquisitions and long-term agreements with retailers as key business strategies. However, the growing prominence of online retail will change the distribution scenario of the market in the near future.


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