Press release -
Frontkick joins forces with “Käftsmällspodden”
In a move to create a company with the broadest media offering for Swedish MMA -
frontkick.online will merge with “Käftsmällspodden”
STOCKHOLM, SWEDEN — Jan. 30th, 2023— Westhill Group AB and Bulldog Mediagroup AB today announced that frontkick.online, the premier MMA news website in Sweden, will be acquired by Maximum Nordic MMA AB which is the company behind Sweden’s leading pod kaftsmallspodden.se.
“In an ever-changing media landscape, a company constantly need to innovate and provide the consumers with new products and increased value” said Mr. Johan Apel, Chairman of Westhill. “Andres Viracca and his team at Maximum Nordic MMA has built an impressive platform in the podcasting space and there is perfect fit in this transaction” Apel continued.
“For both advertisers and our dedicated consumer base, this is a great solution. All companies today need to be on all platforms.” said Mr. Daniel Högström, Managing Director of Bulldog Mediagroup.
“We are thrilled to welcome the frontkick.online team to our family ” said Mr. Andres Viracca, Managing Director of Maximum Nordic MMA, “Our aim is to offer the Nordic MMA Market the best, the fastest and the most in-depth news coverage on all platforms” Mr. Viracca concluded.
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About Westhill
Westhill is a Stockholm and New York based holding and investment firm. We invest half of our assets in the public markets and the other half in private companies.
We invest broad across multiple industries, but with a focus on Sports & Media, Green Tech, and Healthcare. We take both majority and minority positions, but in most cases, we like to be involved and we work together with the company to make it grow and succeed.
For more information on Westhill, visit https://westhill.se/
