Press release -

Visma expands its offering in subscription management software with the acquisition of Upodi

Visma increases its focus on the subscription management market by acquiring Danish-based Upodi – a subscription management and recurring billing platform. Together with Upodi, Visma will continue to optimise its subscription-based business models to meet increasing market demands.

The subscription market is at the tip of a true transformation across multiple industries with cross-industry adoption of recurring subscription business models. Visma is already investing heavily in this market, and the acquisition of Upodi is a further step in that direction.

A subscription model is all about unlocking recurring revenue for businesses and forming long-lasting customer relationships. Upodi is a subscription management software solution that puts subscription, billing, and payment on autopilot, which is why Visma sees Upodi as a natural fit in its strategy.

“We see an increase in new demands from customers when it comes to invoicing and billing their products. With Upodi, we continue our journey in the subscription economy, extending the Visma ecosystem and giving our customers the opportunity to scale their recurring billing. Their subscription management solution is a great fit with our existing cloud ERP portfolio, including, ” said Janne Poikulainen, Director of Business Operations at Visma.

“Building an industry-leading platform requires knowledge about the financial operations and the business transformation currently undergoing in the field of business finance. Visma holds both competencies, and former owners share the vision Visma set forth, making the acquisition a benefit to both companies,” said Rasmus Foged, CEO and Founder of Upodi.

“Upodi, with its API-driven subscription technology and engaged and skilled employees, is an excellent fit with Visma. Together, we will work to strengthen our offering in subscription services, and we are excited to embark on this journey as a team,” said Yvette Hoogewerf, Segment Director, Cloud ERP & Industry Solutions at Visma.

For more information, please contact:
Yvette Hoogewerf, Segment Director, Visma, tel +4747233056
Allan Lundgaard Hamilton, M&A Director, Visma Denmark, tel +4523373657
Rasmus Foged, Managing Director, Upodi, tel. +4528145957

About Upodi
Upodi is a recognised vendor in the Danish market with a long list of clients, including Lunar, Goodiebox, and MobilePay. The company was founded in 2017 to support the fast-growing change in buying behaviour. With its flexible subscription management platform, Upodi enables customers to rapidly scale their subscription business, reducing cost and maintaining control and agility of their business. Learn more at


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Visma is a leading provider of mission-critical business software for a more efficient and resilient society. By simplifying and automating the work of companies and organisations of all sizes, we improve people's everyday lives. With 14,000 employees, 1,135,000 private and public sector customers across the Nordics, Benelux, Central and Eastern Europe and Latin America, and net revenue of €1,741 million in 2020, we are committed to making tomorrow better than today. Visit us at

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