Press release —
Jimmy Fairly brings luxury store service to online booking with Waitwhile
Known for its distinct in-store aesthetic and approachable care, modern eyewear brand Jimmy Fairly has partnered with Waitwhile to power an effortless, fully embedded booking experience across its expanding footprint in France and the UK. By embedding Waitwhile directly into its website, internal staff app, and ERP system, the brand eliminates administrative friction to allow frontline teams to focus entirely on serving guests.
As Jimmy Fairly scales across international markets, maintaining an approachable customer experience remains essential. A majority of Jimmy Fairly's UK revenue runs through the appointment booking journey, making clinical eye exams and optometrist diaries central to the business. Through Waitwhile, store teams can onboard new employees in under 10 minutes. Raw booking data flows straight through an API into Jimmy Fairly's internal ERP system, providing leadership with a single source of truth across all 195 locations.
"We know it can be super complex to get eyeglasses. We are making it playful and bringing pleasure in this moment when customers buy something for their health. They find themselves beautiful as they try on products and find people helping them that care about them. This is what we do on the website, too. We offer beautiful experiences. Online and in person, Waitwhile helps us to create the best customer experiences," said Lucie Allain, Chief Growth Officer at Jimmy Fairly.
Automating scheduling logistics takes the administrative load off clinicians, protecting the customer experience at every touchpoint. Optometrists and store managers can manage clinic availability, block out custom weekly slots, and adjust schedules remotely from the mobile app.
"The initial interaction sets the standard for the rest of the customer journey. Waitwhile makes that first touchpoint effortless and respectful of our guests' time, directly supporting our brand goal of delivering an approachable, premium service," said Michelle Wright, UK Referent Resident Optometrist at Jimmy Fairly.
To explore how Jimmy Fairly integrated patient visit histories and customized clinical diaries across its locations, read the full case study at https://waitwhile.com/case-studies/jimmy-fairly/.
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Waitwhile is the industry-leading queue management and appointment scheduling platform, ranked #1 for ease of use by G2. Built with an intuitive, user-friendly interface for customers, staff, and management alike, the platform requires virtually no training and can be configured in less than an hour to match complex business operations across desktop or mobile devices.
As a fully cloud-based solution, Waitwhile allows visitors to join virtual waitlists or schedule appointments via links, QR codes, or text with no app download required. The platform leverages machine learning to help businesses automate customer flows, reduce wait times, and accelerate operations. Backed by a best-in-class API and robust integrations, Waitwhile facilitates seamless connectivity with existing enterprise technology stacks to automate workflows without disrupting current systems. For enterprise-grade security and compliance, the platform is SOC 2 and ISO-27001 certified and adheres to HIPAA, WCAG, GDPR, and CCPA regulations.
Thousands of global organizations—including Best Buy, United Airlines and Louis Vuitton—trust Waitwhile to transform service moments into a distinct competitive advantage.
Key features include:
- Virtual queues: Let customers wait from anywhere with real-time status updates.
- Automated calendar management: Enable self-service booking to minimize no-shows.
- Seamless integration: Merge virtual waitlists and appointments for a fair, unified experience.
- 2-way messaging: Automated, personalized communication before, during, and after visits.
- App Clips: Frictionless check-in via NFC/QR with up to 45%* savings on SMS costs.
- Real-time analytics: Uncover the causes of delays via at-a-glance dashboards.
- Enterprise scale: Manage any number of locations through one centralized system.
