Press release —
Swedish-American Tech Pioneer Waitwhile Accelerates Global Expansion Following Allegion Acquisition; Appoints Emil Chroona as CEO
Waitwhile, the fast-growing Swedish-American SaaS innovator transforming queue management and visitor experiences for global giants such as Costco, Delta Air Lines, IKEA, Google, the U.S. Air Force, and UNIQLO, has announced a major international expansion following its acquisition by security and access control leader Allegion. To lead this next phase of growth across North America and Europe, Waitwhile has appointed SaaS scale-up veteran Emil Chroona as Chief Executive Officer.
STOCKHOLM & CHICAGO – Waitwhile, the premier Swedish-American software platform modernizing physical visitor flows and queue management, today announced a significant global expansion. Having processed over 400 million guest visits and backed by the strategic acquisition by NYSE-listed security leader Allegion, the company is rapidly scaling its operations across North America and Europe.
The expansion aligns closely with Allegion’s broader ecosystem, aiming to pioneer integrated hardware and software solutions that redefine physical guest access and experience. In tandem with this growth strategy, Emil Chroona assumes the role of CEO. Bringing extensive executive expertise in scaling enterprise software platforms, Chroona will drive the company’s ambitious commercial strategy and customer-centric product innovation.
A Transatlantic Success Story Transforming In-Person Guest Experiences for the World’s Leading Brands
Founded in 2017, Waitwhile has built one of the world’s most widely adopted visitor management platforms, dedicated to eliminating wait times and delivering frictionless, personalized customer journeys. The platform has served over 400 million guests across more than 100,000 locations globally. Waitwhile’s robust enterprise footprint spans world-renowned enterprises and institutions—including Google, Costco, Delta Air Lines, IKEA, the U.S. Air Force, UNIQLO, Louis Vuitton, and Samsung—which leverage its intelligent queuing, virtual appointment scheduling, and real-time operational analytics.
Over the past year, Waitwhile demonstrated strong operational momentum, key achievements including:
- 23% Year-over-Year Revenue Growth, driven by expanded partnerships across top-tier enterprise retail and luxury sectors.
- Key Product Innovations, including the launch of Apple App Clips integration alongside AI-powered customer feedback and analytics tools, driving a 40% YoY increase in platform usage.
- 40% Workforce Expansion, recruiting key engineering, product, and commercial leadership across Sweden and the United States.
- Deeper Integration with Allegion, seamlessly connecting intelligent visitor software with physical access control and security solutions to unlock next-generation physical retail and venue experiences.
Executive Quotes
“Building Waitwhile from a side project into a global platform that improves daily experiences for hundreds of millions of people has been an incredible journey,” said Christoffer Klemming, Founder of Waitwhile. “Combining our agility with Allegion’s global reach creates an unprecedented value proposition at the intersection of hardware and software. Our established enterprise foundation in North America provides the ideal springboard as we scale across Europe and beyond.”
“Waitwhile is a standout Swedish-American tech success story that has quietly become essential infrastructure for the world's leading brands,” said Emil Chroona, incoming CEO of Waitwhile. “The market demand for seamless, data-driven in-person experiences is accelerating rapidly. Together with Allegion, we have an unparalleled opportunity to set a new global benchmark for physical guest engagement.”
About Waitwhile
Waitwhile is an advanced visitor management and smart queuing platform engineered to eliminate wait times and elevate in-person customer journeys. Trusted by global leaders across retail, travel, healthcare, public sector, and education, the platform powers over 400 million guest interactions across 100,000 locations worldwide. Waitwhile is an operating business of Allegion (NYSE: ALLE), a global provider of seamless access and security solutions. For more information, visit waitwhile.com.
Related links
Topics
Waitwhile is the industry-leading queue management and appointment scheduling platform, ranked #1 for ease of use by G2. Built with an intuitive, user-friendly interface for customers, staff, and management alike, the platform requires virtually no training and can be configured in less than an hour to match complex business operations across desktop or mobile devices.
As a fully cloud-based solution, Waitwhile allows visitors to join virtual waitlists or schedule appointments via links, QR codes, or text with no app download required. The platform leverages machine learning to help businesses automate customer flows, reduce wait times, and accelerate operations. Backed by a best-in-class API and robust integrations, Waitwhile facilitates seamless connectivity with existing enterprise technology stacks to automate workflows without disrupting current systems. For enterprise-grade security and compliance, the platform is SOC 2 and ISO-27001 certified and adheres to HIPAA, WCAG, GDPR, and CCPA regulations.
Thousands of global organizations—including Louis Vuitton, Best Buy, Samsung, and United Airlines—trust Waitwhile to transform service moments into a distinct competitive advantage.
Key features include:
- Virtual queues: Let customers wait from anywhere with real-time status updates.
- Automated calendar management: Enable self-service booking to minimize no-shows.
- Seamless integration: Merge virtual waitlists and appointments for a fair, unified experience.
- 2-way messaging: Automated, personalized communication before, during, and after visits.
- App Clips: Frictionless check-in via NFC/QR with up to 45%* savings on SMS costs.
- Real-time analytics: Uncover the causes of delays via at-a-glance dashboards.
- Enterprise scale: Manage any number of locations through one centralized system.
