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  • Announcement of Personnel Changes

    IWATA, May 14, 2021 - Yamaha Motor Co., Ltd. announces the following personnel changes, effective May 15, 2021
     
    1. Personnel Changes in General Managers
    (Name) (New position) (Current position) NOWATARI, Noboru General Manager of Mobility
    Strategy Division, NPM Section,
    Technical Research &

  • Visualizing riding skills with "YRFS". Program introduced at the YRA site in Japan

    Helping to improve riding ability through riding skill visualization Yamaha Motor Newsletter (May. 12, 2021 No. 87)

    Yamaha Motor has developed the "YRFS (Yamaha Riding Feedback System)" that visualizes skills and provides feedback for the purpose of helping riders improve their riding ability, with the operation beginning at the safe riding awareness initiative, the YRA (Yamaha Riding Academy).
    Starting with Japan, we plan to gradually introduce the program to riding instruction sites in countries such

  • Double 250SX Championship Wins for Nichols and Cooper

    Double 250SX Championship Wins for Nichols and Cooper

    May 10, 2021—The 2021 AMA Supercross Championship closed out the season in the 250SX class with the Dave Coombs Sr. 250SX East/West Showdown in Salt Lake City, Utah, USA. Monster Energy Star Yamaha Racing 250 Team riders Colt Nichols in the East division and Justin Cooper in the West division were both able to secure their first-ever championship wins on the YZ250F.
    This is the first time

  • (CENTER)LCMR200, (RIGHT)TRICITY 300

    Yamaha Motor Continues Streak of iF Design Award and Red Dot Award Wins — First design accolades ever for a Yamaha industrial robot —

    IWATA, April 14, 2021 – Yamaha Motor Co., Ltd. (Tokyo: 7272) announced today that the company’s LCMR200 industrial robot (linear conveyor module for transfer systems) and the TRICITY 300 commuter model have both won Germany’s internationally prestigious iF Design Award and Red Dot Award: Product Design 2021. This marks the eighth consecutive year the company has won an iF Design Award and the tent

  • Announcement of Personnel Changes

    IWATA, April 14, 2021 - Yamaha Motor Co., Ltd. announces the following personnel changes, effective April 15, 2021
     
    1.  Personnel Changes in General Managers
    (Name) (New position) (Current position) WAKAHARA, Tsuyoshi General Manager of
    Brand Marketing Division,
    Creative Center -  
    2.  P

  • (LEFT) 350 kW class electric motor prototype, (RIGHT) Unit installation image (350kW class unit x 4)

    Yamaha Motor Begins Accepting Orders for Prototype Hyper-EV Electric Motor Development - New electric motor reaches 350 kW class in maximum output -

    IWATA, April 12, 2021 - Yamaha Motor Co., Ltd. (Tokyo: 7272) announced today that it has developed an electric motor reaching the industry's highest class in output density. This unit is aimed at use in hyper-EV models and other offerings in the high-output mobility segment and Yamaha will begin accepting orders for commissioned prototype development from April this year.
    Since 2020, Yamaha Mot

  • Course overview using YRFS and the ride analysis/evaluation feedback sheet provided to participants

    Yamaha Motor Develops New System for Evaluating Riding Skills - Improving Rider Ability through Analysis and Feedback -

    IWATA, April 9, 2021 – Yamaha Motor Co., Ltd. (Tokyo: 7272) has developed the Yamaha Riding Feedback System (YRFS) to evaluate riding skills and provide the results in visual form as feedback for riders in order to help advance their skills. The system will be introduced into the Yamaha Riding Academy (YRA) curriculum from April 10, 2021.
    The YRFS uses a simple GPS-based logger device to acquir

  • Evolving R&D: Encouraging Independent Engineering Projects   Yamaha Motor Newsletter (Apr. 8, 2021 No. 86)

    Evolving R&D: Encouraging Independent Engineering Projects Yamaha Motor Newsletter (Apr. 8, 2021 No. 86)

    Within Yamaha Motor’s R&D departments exists an in-house initiative called “Evolving R&D,” commonly referred to internally as the “5% Rule.” Aimed at encouraging our engineers to think more independently toward our Monozukuri, this initiative allows engineers to spend 5% of their working hours on their own research projects.
    By applying themselves to their own R&D endeavors

  • Agreement Reached to Standardize Swappable Batteries for Electric Motorcycles

    March 26, 2021 - The Swappable Battery Consortium for Electric Motorcycles (Consortium) has reached an agreement to standardize swappable batteries and replacement systems, allowing battery sharing and paving the way for increased adoption of electric motorcycles in Japan.
    The Consortium was established by Yamaha Motor Co., Ltd., Honda Motor Co., Ltd., Kawasaki Heavy Industries, Ltd. and Suzuki

  • Changes of the Representative Director

    IWATA, March 24, 2021 - Yamaha Motor Co., Ltd. (Tokyo: 7272) announces the following Representative Director change at the Board of Directors meeting held today
     
    ■ Changes of Representative Director (effective on March 24, 2021)
    (Name) (New position) (Current position) YANAGI,
    Hiroyuki Chairman and Director Chairman and Representative
    Director  

  • Company logo (left) and checking a range of boating information with the dedicated app (right)

    Yamaha Motor Invests in US startup Siren Marine - Smart boat tech for “connected boats” by bringing IoT to the marine industry -

    IWATA, March 22, 2021 - Yamaha Motor Co., Ltd. (Tokyo: 7272) announced today that it made an investment to Siren Marine, Inc. (Siren Marine), a company that has smart boat technology in the United States and provides innovative connected boat solutions to the marine industry.
    Siren Marine is a company using smart boat technology in order to provide a greater "peace of mind" to customers who

  • Announcement of Personnel Changes

    IWATA, March 12, 2021 - Yamaha Motor Co., Ltd. announces the following personnel changes, effective March 15, 2021
     
    1. Personnel Changes in General Managers
    (Name) (New position) (Current position) AKUTAGAWA,
    Shin General Manager of Procurement
    Promotion Division, Procurement
    Section, Procurem

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