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  • Radiant in Red: Color Change Signals Bold New Era at Yanmar CE

    Radiant in Red: Color Change Signals Bold New Era at Yanmar CE

    Yanmar Compact Equipment is undergoing a shift in its approach to the market. The most visible element was the bold decision in 2020 to depart from its conventional yellow machine livery to the striking Premium Red. We talk to global director of brand development, Elsie de Nys.

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