Press release -
Yanmar, Chia Tai and XAG Empower Thai Agriculture through Innovation
Bang Nam Priao District, Chachoengsao Province, Thailand – On May 9, 2025, Yanmar S.P. Co., Ltd. joined Chia Tai Co., Ltd. and XAG Co., Ltd. in the grand opening of the "Chia Tai Experience" at the Chia Tai Agricultural Center in Bang Nam Priao District, Chachoengsao Province, Thailand. This collaborative initiative aims to elevate Thai agriculture by empowering farmers with cutting-edge technology, advanced knowledge, and sustainable farming solutions.
The Chia Tai Experience serves as a hub for knowledge transfer and technology demonstration, providing farmers with access to modern agricultural practices and innovative machinery. Chia Tai has set up a display and provided guidance on rice farming practices suited to the Bang Nam Priao district through its Crop Management Plan, which is tailored to address specific problems and obstacles in each rice field, along with presenting its solution concept: "From Farmer to Professional Farmer." Meanwhile, XAG has established a certified comprehensive center serving as a maintenance center dedicated to agricultural drones.
Among the highlights of the event was the live demonstration of Yanmar's YR Series rice transplanter, held at the Smart Farm Showcase—an area designed to illustrate Yanmar's transformative role in rice farming.
This significant milestone is part of a broader effort initiated by a Memorandum of Understanding (MOU) between Chia Tai Co., Ltd., XAG, and Yanmar S.P. Co., Ltd. Peng Bin, Founder and CEO of XAG; Manas Chiaravanond, CEO of Chia Tai; and Ryosuke Yamaguchi, President of Yanmar S.P. Co., Ltd., took part in the signing ceremony, reflecting a shared vision of smart agricultural solutions that increase efficiency, enhance crop quality, and improve the livelihood of farmers.
Yanmar remains dedicated to empowering farmers with innovative solutions that promote sustainable growth and resilience in the face of global agricultural challenges. President Ryosuke Yamaguchi of Yanmar S.P. Co., Ltd. shared his vision during the event, stating, "At Yanmar, we believe that innovation in agriculture is crucial not only for increasing productivity but also for building sustainable futures for our farmers. Our collaboration with Chia Tai and XAG represents a unified effort to bring advanced technology directly to the fields, ensuring farmers thrive in an evolving industry."
The Chia Tai Experience builds on the successful collaboration between Yanmar, Chia Tai and XAG, first highlighted during Yanmar’s 45th Anniversary celebrations held from October 3-5, 2024, in Khon Kaen, Thailand. At the event, Yanmar introduced the EF393T tractor and its groundbreaking EV concept—a zero-emission electric agricultural machine—alongside the appointment of Thai actor Nadech Kugimiya as Yanmar’s Brand Ambassador, symbolizing Yanmar's commitment to innovation and sustainable farming.
Through partnerships and technological advancements, Yanmar is paving the way for a new era of modern, efficient, and eco-friendly farming in Thailand.
Yanmar S.P. 45th Anniversary Event: https://www.yanmar.com/global/news/2024/10/08/142635.html
About Yanmar
With beginnings in Osaka, Japan, in 1912, Yanmar was the first ever to succeed in making a compact diesel engine of a practical size in 1933. A pioneer in diesel engine technology, Yanmar is a global innovator in a wide range of industrial equipment, from small and large engines, agricultural machinery and facilities, construction equipment, energy systems, marine, to machine tools, and components — Yanmar’s global business operations span seven domains. On land, at sea, and in the city, Yanmar provides advanced solutions to the challenges customers face, towards realizing A Sustainable Future. For more details, please visit the official website of Yanmar Holdings Co., Ltd.
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