Yanmar Holdings will host the YANMAR STEAK COOK-OFF, a Steak Cookoff Association accredited steak contest on Saturday, May 11, 2024, at the Yanmar Sunset Marina in Shiga Prefecture, Japan. This tournament marks the first cash prize competition in Japan, offering the winner the opportunity to participate in the World Championship of the SCA American Steak Contest held in Texas in March 2025.
Yanmar has developed 2 varieties of sake rice that can grow in the European climate, offering a new and exciting experience for consumers in the form of locally produced sake.
Yanmar has signed a Premium Partner Agreement with Red Bull Bragantino, a member of the Brazilian professional soccer league Campeonato Brasileiro Série A, commencing with the 2022/23 season. The partnership will run for two years from July 1, 2022, through June 30, 2024.
An exciting dining and recreational space has opened on the site of the Yanmar Offices in Tokyo. With the Yanmar offices that previously occupied the central Tokyo location leveled and slated for reconstruction, THE FARM TOKYO which features a beer garden and bakery café is scheduled to run on the site from April 5th, 2019 to October 31st adding a splash of greenery to the prime location.
Leading global manufacturer of engines and industrial equipment, Yanmar, has entered the food industry, with its gluten-free Rice gelée ingredient. Yanmar showed Rice gelée at the world’s largest food innovation exhibition. Rice gelée, a natural gluten-free food product made from just rice and water, was met with great interest at its first outing outside of Japan.
Yanmar has announced its support of the Red Bull Foiling Generation World Finals to be held November 9 to 11 in Miami, Florida. The competition is a global sailing tournament that gives young sailors the chance to hone their skills through high-performance hydrofoil racing. Open to talented sailors age 16 – 20, the two-person teams from 16 nations will race for victory next month in Miami.
Yanmar Co., Ltd. subsidiary Yanmar Agri Innovation will exhibit a new rice-based ingredient, Rice gelée, at SIAL Paris 2018, the world's largest food trade fair. Rice gelée is a new food made from rice and water and is superb for improving the texture of foods, emulsification, as a thickener, stabilizer and gelling agent in breads and confectionery, hamburgers and noodles or for soups and sauces.