Press release -
Get Moving, SA! Schools Join the Race to Donate 100,000 Pairs of Sports Shoes
Johannesburg, 3 June 2025 – In anticipation of Global Running Day on June 4th, Discovery Vitality announces an extension to its Give2Move initiative – which aims to collect 100,000 pairs of new or gently worn running shoes for disadvantaged communities. South African primary and secondary schools across the country are now invited to donate gently worn running shoes, soccer boots or any other sports footwear between 1 June and 31 July. In recognition of their efforts, schools will stand a chance to win a share of R100,000 to support their own wellness and physical activity programmes.
The Give2Move initiative was launched in February in collaboration with Minister of Sport, Arts and Culture, Gayton McKenzie, highlighting the government’s commitment to promoting physical activity for all South Africans.
Dinesh Govender, CEO of Vitality says: "Moving, playing, and participating in sport are essential parts of a healthy and active childhood. By encouraging schools to get involved in the Vitality Give2Move initiative, we're hoping to give all children the opportunity to experience the joy of movement comfortably. This campaign not only promotes recycling and community support but also speaks to the heart of Ubuntu, ensuring every child has the chance to take a step toward better health, regardless of their circumstances.
"So many of us have a pair of shoes at home that could be passed on. We hope hundreds of schools will join in this worthwhile initiative," he added.
How to get involved:
- Encourage your school to register for the #VitalityGive2Move initiative to receive a collection bin
- Drop off gently worn (or new) sports shoes at your school’s donation point
- Encourage friends, family, and colleagues to donate their shoes too, as every pair donated makes a difference!
- The schools that collect the most shoes will win their share of R100,000! T&Cs apply.
To learn more about the Vitality Give2Move competition for schools, click here.
For all South Africans, there are existing donation points which include select Sportsmans Warehouse stores, Virgin Active clubs and Vitality Run Series events and more. To find your closest donation point and learn about how else to get involved, visit the Vitality Give2Move page.
ENDS
Notes to editors:
Two prizes of R50,000 will be awarded to the schools who collect the most shoes, one in each category of schools with less than 1,000 children and schools with more than 1,000 children.
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About Discovery
Discovery Limited is a South African-founded financial services organisation that operates in the healthcare, life assurance, short-term insurance, banking, savings and investment and wellness markets. Since inception in 1992, Discovery has been guided by a clear core purpose – to make people healthier and to enhance and protect their lives. This has manifested in its globally recognised Vitality Shared-Value insurance model, active in over 40 markets with over 40 million members. The model is exported and scaled through the Global Vitality Network, an alliance of some of the largest insurers across key markets including AIA (Asia), Ping An (China), Generali (Europe), Sumitomo (Japan), John Hancock (US), Manulife (Canada) and Vitality Life & Health (UK, wholly owned). Discovery trades on the Johannesburg Securities Exchange as DSY.
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About Vitality
Vitality is the largest global platform for behaviour change, underpinning the insurance products of leading insurers worldwide, impacting 30 million lives in over 40 markets. The Vitality model, established by Discovery Limited in South Africa, has been incentivising behaviour change among its clients for over 25 years. Vitality creates shared value by combining behavioural economics, clinical science, and financial incentives to encourage and reward members for taking steps to improve their health. The model began with a focus on health and wellness and has expanded to include short-term insurance, investments, and financial wellness.
