Sleep gets its rightful place in the health equation; Discovery Vitality launches exclusive ŌURA Ring partnership

Johannesburg, 7 October 2025 – Discovery today announced a global first: the integration of sleep into health, wellness and insurance with the launch of the Vitality Sleep Score and Vitality Sleep Rewards. In addition, Discovery Vitality has entered an exclusive partnership with ŌURA to bring the ŌURA Ring 4 exclusively to Discovery Vitality members with a qualifying Discovery Bank account. This is the first time ŌURA Ring 4 will be available in South Africa.

ŌURA Ring 4 combines elegant design with advanced Smart Sensing technology. It delivers continuous health insights and empowers users to improve sleep, recovery and stress. From mid-October 2025, Discovery Vitality members with a qualifying Discovery Bank account, can access select styles of ŌURA Ring 4 either through a fully funded benefit, or at up to 25% discount.  

• As a special introductory offer, Discovery Vitality members with a Discovery Bank account, can get the ŌURA Ring 4 without facing penalty fees until 1 April 2026. From then on, monthly payments will depend on the number of sleep goals a member achieves. Sign up here from 8 October 2025.

CEO of ŌURA, Tom Hale, commented, “At ŌURA, we believe that health should be a daily practice. That’s why our partnership with Discovery Vitality is such a natural fit. Together, we’re bringing science-backed, personalised insights to millions of Discovery Vitality members across South Africa to take control of their sleep, recovery, and overall wellbeing.” 

The announcement of Discovery Vitality’s partnership with ŌURA coincides with the release of groundbreaking new research by Discovery, titled ‘The Sleep Factor: A data-led blueprint for better health’. This in-depth report reveals the profound physical and mental health benefits of sleep and sleep quality’s impact on accident risk for drivers. The report also calls for the promotion of sleep health by healthcare professionals, employers and policy makers.  

Sleep: An overlooked health factor 

Modern life – with its digital distractions, artificial light and demanding schedules – has made quality sleep hard to achieve.  Yet, sleep is as critical to achieving good health as are nutrition and exercise.  

Discovery’s dataset – consisting of over 47 million sleep records, enriched with clinical and behavioural data, confirms the scale and impact of poor sleep on health and safety. Insights emanating from analysis of this data set have prompted a strategic shift across Discovery’s ecosystem.  

Insights shared in ‘The Sleep Factor’ include that people who don’t sleep enough or consistently face a 22% higher risk of death, and significantly increased risks of diabetes, heart disease and depression. Poor sleep also contributes to employee workplace errors, and around 50% of the impact of sleep on accident risk while driving is due to chronic poor sleep. Furthermore, one in two Vitality members have at least one sleep metric out of range (duration, regularity, and/or quality, including REM and deep sleep), one in five having two or more metrics out of range. 

Measuring and rewarding sleep 

From 2026, Discovery will be transforming sleep into a measurable – and incentivised – health behaviour with real-world impact. Sleep will be integrated into the core offerings of Discovery Vitality, Discovery Health and Discovery Insure, positioning it alongside other key behavioural risk factors and lifestyle behaviours as a foundational pillar of health.  

Dinesh Govender, CEO of Discovery Vitality, said: “I’m thrilled about the opportunity for our incentivised behaviour change programme to improve our members’ sleep and long-term health. With the evidence of sleep’s importance alongside exercise and nutrition, bringing it into the Vitality programme will allow our members to take greater control of their overall wellbeing. I’m equally excited about our partnership with ŌURA, which brings one of the most advanced wearable devices in the world to our members in South Africa. We share a commitment to using science and technology to help people live healthier lives.” 

Members will be able to track their sleep using wearable devices or mobile phones to get a personalised Vitality Sleep Score - a proprietary personalised measure of the causal impact of sleep on a person’s health risk. This Score sums up complex data on sleep regularity, duration and quality measures, as well as demographic, clinical and lifestyle behaviour, into a simple score that guides each around their sleep health.  

Govender added, “Analysis of Discovery’s longitudinal dataset indicates that individuals who consistently achieve seven hours of sleep and maintain a bedtime within a one-hour window of their typical sleep onset are associated with more favourable health outcomes. This pattern underpins our 1–7 sleep heuristic.”   

Vitality Sleep Rewards: A world-first, with enormous potential to shift health outcomes  

Ten years ago, Vitality Active Rewards captured South Africa’s imagination. Since then, it has grown into a global movement, inspiring healthier habits for millions of Vitality members worldwide and rewarding them for building and sustaining the exercise routines that help them live longer, healthier lives. 

Building on this success, in 2026 Vitality is introducing Vitality Sleep Rewards – which works like Vitality Active Rewards – incentivising members for improving sleep duration, regularity and quality, ultimately driving better long-term sleep with positive impacts on overall health and wellbeing.  

Each week, members will receive dynamic sleep goals to achieve, tailored to their individual sleep patterns and health profile. As they track their sleep each night, their Vitality Sleep Score will be calculated using clinically validated metrics to assess sleep quality and guide on improvement. As for Vitality Active Rewards, Vitality Sleep Scores that come in throughout the week accumulate toward achieving the weekly sleep goal for that week. 

• The Vitality Sleep Score is determined by comparing nightly sleep metrics against optimal ranges, with higher scores awarded for metrics that fall within optimal ranges.  

Members will earn Vitality Sleep Rewards by meeting their personalised weekly sleep goals – redeemable as Điscovery Miles or partner rewards.  

Sleep tracking will be available via Apple, Garmin or Samsung devices, or the new ŌURA Ring 4, or for those members who do not have a wearable device, via the mobile phone tracking - in-app Vitality Sleep Tracker. 

“We now know that sleep is a health imperative,” said Govender. “We have long rewarded physical activity and healthy eating. Now, with the upcoming launch of Vitality Sleep Rewards, we will be empowering our Vitality members to take control of their sleep health in the same way.”  

Discovery Health: Sleep integrated into Personal Health Pathways 

From 2026, sleep will be embedded into Personal Health Pathways, Discovery Health’s advanced digital health platform for medical scheme members.

Dr Ron Whelan, CEO of Discovery Health, explained: “Through Personal Health Pathways, we’ve built a precise and personalised approach to healthcare. Integrating sleep into this framework is a natural next step in helping medical scheme members achieve better health outcomes. To our knowledge, Discovery Health Medical Scheme is the first health insurer globally to have sleep actions and rewards for members, and we’re incredibly proud of delivering on our core purpose in this way.”

The platform, built on one of the world’s largest clinical and behavioural datasets, delivers precise, personalised health, screening, and lifestyle recommendations through advanced machine learning and artificial intelligence. Scheme members will now get personalised sleep goals and challenges, targeted interventions for sleep disorders and have access to consultations with GPs or psychologists when at a higher risk.

Discovery Insure: Sleep linked to safer driving 

Driving safety starts long before you get behind the wheel. Discovery Insure data shows that sleep quality is a critical factor in accident risk. From 2026, Discovery Insure will be integrating sleep tracking into Vitality Drive, expanding the ability to reward safer driving behaviour and reduce risk on South African roads.

Members earn Vitality Drive Sleep Points for consistent, quality sleep – unlocking fuel rewards and higher status levels.

Robert Attwell, CEO of Discovery Insure, said: “Using advanced telematics to reduce driving risk on our roads has been foundational to Discovery Insure. We now know that factors outside the vehicle, such as sleep quality, are just as critical in preventing accidents as are driver behaviour once behind the wheel. The awareness and behaviour change that we’ll be able to bring through Vitality Drive’s Sleep Points deepens our commitment to creating a nation of safer drivers – for the benefit of all of our country’s road users.”

A foundational step in preventive healthcare  

Discovery’s integrated approach to sleep reflects its commitment to data-driven innovation and shared-value insurance.  

“By making sleep measurable and incentivised, Discovery is unlocking a new frontier in health. This is not only about empowering individuals to live healthier, longer lives, but also about creating positive impacts for healthcare systems, road safety, and society at large,” concluded Govender.  

ENDS 

Notes to editors:

About ŌURA

ŌURA delivers personalized health data, insights, and daily guidance with Oura Ring, the leading smart ring that helps you live healthier, longer. Guided by a mission to shift healthcare from sick care to prevention, ŌURA supports millions of members worldwide across sleep, activity, stress, readiness, women’s health, and heart health. Scientifically validated against medical gold standards, the lightweight Oura Ring tracks 50+ health metrics continuously, empowering both individuals and thousands of research teams, healthcare providers, and organizations. With 1,000 ecosystem partners across wellness and medicine, ŌURA is advancing the future of preventative health.

Founded in Finland in 2013 and headquartered in San Francisco, ŌURA has raised $550M and was last valued at $5.2B—making it the world’s most valuable standalone wearable company. Learn more at ouraring.com or connect with ŌURA on Instagram, LinkedIn, and TikTok.

Oura Ring is not a medical device and is not intended to diagnose, treat, cure, monitor, or prevent medical conditions or illnesses.