Blueair discusses new solutions for people “on-the-go” at Formula E in Hong Kong

Press Releases   •   Dec 02, 2017 08:00 GMT

Today, Blueair, a world leader in air purification solutions and the Formula E “Official Clean Air Provider” presented its state-of-the art air purification products for home and in-cabin use at the opening of the international urban street race Formula E in Hong Kong.


Blueair adopts Baby Panda JOY following launch of new playful JOY collection

Press Releases   •   Nov 30, 2017 14:49 GMT

Blueair, a world leader in air purification solutions, has adopted a baby panda named JOY from the Chengdu Research Base of Giant Panda Breeding. Blueair will also become the official baby panda clean air supplier at the Chengdu Research base.


Blueair and Formula E Racing Hong Kong Team Up at FIA Formula E HKT Hong Kong E-Prix

Press Releases   •   Nov 23, 2017 11:34 GMT

Blueair, a world leader in air purification solutions, has announced a partnership with Formula E Racing (Hong Kong) Ltd, the organizer of the FIA Formula E HKT Hong Kong E-Prix. Swedish Blueair will be the ‘Official Clean Air Provider’ at the HKT Hong Kong E-Prix, which takes place on 2-3 December at Hong Kong’s iconic Central Harbour front circuit.


Blueair Launches Advanced Air Purifiers for Consumers in the Middle East

Press Releases   •   Nov 08, 2017 07:59 GMT

Blueair Classic, Sense+ and Pro aimed at improving the health and well-being of consumers in the region


Blueair Classic 405 “Best in test” in independent laboratory testing of air purifiers

Press Releases   •   Sep 26, 2017 10:46 GMT

STOCKHOLM – September 26, 2017 – Among 12 different brands tested, Blueair Classic 405 has a “superior air purification capacity” according to Testfakta Research laboratory tests performed by independent accredited Intertek Testing & Certification and IBR Laboratories.


Blueair launches new range of state-of-the art Wi-Fi connected air purifiers in the Philippines

Press Releases   •   Aug 23, 2017 08:57 GMT

The world-leader in clean air technology, Swedish Blueair, today launched its New Classic series in the Philippines. The new range models, Classic 205, Classic 480i and 680i, are wi-fi connected and have the highest Clean Air Delivery Rate (CADR) on the Philippine market.

Media no image

Blueair Appoints Arvind Chabra As New Country Head India

News   •   Mar 01, 2017 14:38 GMT

Mumbai, February 27, 2017 – Blueair, a world leader in innovative indoor air purification technologies and solutions, announced today the appointment of Mr. Arvind Chabra as Country Head for Blueair India. He takes over from Mr. Vijay Kannan who will be pursuing career opportunities outside of Blueair. Mr. Chabra joins Blueair from HP India Sales Pvt Ltd., where he was functioning as National Sales Manager- Supplies Business.

Speaking on this appointment Mr. Girish Bapat, Blueair Director, West and South Asia Region, said, “We are at the cusp of transition and poised to register exponential growth. We recently partnered with HiCare, India’s leading Home Hygiene brand, to expand our reach in more than two hundred cities. It’s an exciting time for Blueair in India and we welcome Arvind to steer us in the next phase of growth. Arvind brings valuable experience of establishing and leading the technology product categories. His illustrious career makes him an ideal choice for expanding Blueair across country.”

Mr. Chabra brings with him 20 years of experience at leadership positions, business development, strategic management and enhancing business operations and integration for top consumer technology brands like HP and Xerox.

“Blueair is a global brand with a leading position in all its key markets worldwide. In a country like India with high population density and hazardous levels of air pollution, Blueair is offering products that fit naturally with consumers’ need. Moreover, Blueair has a large untapped market in India. My immediate focus will be to implement the strategic roadmap for the development of new consumer and commercial market segments. My other key objectives are to enhance awareness and penetration about the product in various geographies, especially metros and tier one cities,” said Mr. Chabra, while sharing his future plans.

He also said that he will be responsible for overviewing Blueair’s go-to-market strategy, operational execution and overall leadership of the India business. Mr. Chabra will report to Mr. Girish Bapat. 


According to the latest WHO urban air quality database which covers 3,000 cities in 103 countries, 98% of cities in low and middle income countries with more than 100,000 inhabitants do not meet WHO air quality guidelines. In high-income countries, the equivalent percentage is 56%. As urban air quality declines, the risk of stroke, heart disease, lung cancer, chronic and acute respiratory diseases- including asthma- increases for the people who live in them.

The newly appointed head of Blueair India, Mr. Arvind Chabra, will be responsible for rapid scaling of Blueair Indian business operations.

Read more »

Blueair sets out ambitious clean air vision for global expansion

Press Releases   •   Feb 21, 2017 12:35 GMT

Blueair has outlined ambitious plans to take the company into the next stage of its growth and capitalize on new market opportunities following the completion of its acquisition by Unilever.


Blueair Air Purifiers Deliver Invigorating Air When The Training Gets Tough In Gyms

Press Releases   •   Feb 18, 2017 18:25 GMT

Blueair air purifiers deliver a breath of invigoratingly cleaner air when the training gets tough for Sweden’s America’s Cup elite athlete preparing for the challenge in their gym on Bermuda. Blueair has donated two top performing Pro air purifiers to the Artemis Team as it prepares its challenge for the world's oldest sporting trophy.


Sweden’s Blueair launches new-generation Wi-Fi enabled room air purifiers to help Thai consumers tackle 99.97 percent of indoor air contaminants

Press Releases   •   Feb 13, 2017 12:38 GMT

Blueair launches latest Classic air purifier models to Thai consumers. The new Blueair Classic comes with digital displays that lets you see and control the air you breathe to make sure it’s free of airborne dust and smoke particles, chemicals and viruses.

Contacts 2 contacts

  • Press Contact
  • Global Sustainable Business & Communications Director
  • +46(0)761107057

  • Press Contact
  • Chief Marketing Officer
  • +46 73 820 4734

About Blueair

Blueair is a world leading producer of air purification solutions for home and professional use.

Blueair is an international indoor air cleaning technology company focused on delivery cleaner, healthier air in homes and working environments. Innovated with love in Sweden, Blueair’s best-in-class, award winning air purifiers are designed to make indoor life healthier and more enjoyable .

Blueair was founded in Sweden in 1996 by Bengt Rittri. Blueair has constantly evolved its innovative air purifiers to help benefit users by working efficiently, whisper quietly to ensure indoor air is fit to breathe.

Blueair air purifiers can enhance indoor health and wellbeing thanks to an unsurpassed clean air delivery rate, cleaning the air five times an hour and removing up to 99.97% of all undesirable particles, viruses, pollen, VOC's and odors.

One in eight deaths in the European Union is due to inhaling particles, gases, fumes and
smoke indoors – outdoors and inside at home and work, according to a WHO and European Centre for Disease Prevention (ERS) White Book published in 2013.

Underlining how air pollution is now increasingly recognized as a serious health danger, Blueair's indoor air cleaners are used by a lengthy list of government bodies and cross-industry corporations.

Elite institutions who have put their trust in Blueair encompass embassies and consulates from Egypt to China, Indonesia to Mexico, international government agencies, medical centers in Sweden, Korea, Japan, the USA and elsewhere, restaurants and hotels, including premium chains such as Hilton, JW Marriott and Ritz-Carlton, and Forbes Global 2000 Companies in Australia, China, Japan, Korea and the USA, for example.


  • Blueair
  • Karlavägen 108
  • 11526 Stockholm
  • Sweden