Press release -
Bulls Licensing announces collaboration between Beatles and Happy Socks
Swedish company Happy Socks joins forces with Bulls Licensing and The Beatles to commemorate the iconic animated film ‘Yellow Submarine’. This exclusive collaboration consists of six pairs of combed cotton socks and two collectable gift boxes featuring several of the film’s most famous characters and scenes.
The psychedelic colors, vibrant artwork and madcap characters provided an abundance of inspiration for this covetable collection. Half a century may have passed since ‘Yellow Submarine’ was released, but its aim to spread positivity through creativity walks hand-in-hand with Happy Socks brand mission “BRINGING HAPPINESS AND COLOR TO EVERY CORNER OF THE WORLD”. Happy Socks aim for this colorful collaboration is that their socks will serve as an everyday reminder that all you need is love.
Both Happy Socks and The Beatles believe in color and creativity as a medium to spread love and happiness, and this very special collaboration is the product of this shared value.
Happy Socks Creative Director, Viktor Tell, says:“We’re really happy about the collaboration and collection. It’s also special to me personally as my dad was part of creating the movie back in 1968.”
The Yellow Submarine Collection will be available from October 3rd, 2017, in Happy Socks Concept Stores, online at HappySocks.com, and at selected retailers. Each pair is available to buy separately, or as part of 3- or 6-pack vinyl-record inspired gift boxes.
Read more about the collaboration here: www.HappySocks.com/TheBeatles
Topics
- Art, Culture, Entertainment
Categories
- beatles
- happysocks
- bullslicensing
- yellowsubmarine
About Bulls Licensing
Bulls Licensing is the pioneering agency for licensing and editorial content in Scandinavia. We connect brands for higher awareness and sales performance in a global arena. With a worldwide network of sub-agents and over 600 clients, our international knowledge and business capacity is there for you.
About Apple Corps Ltd
Apple Corps Ltd is a multimedia corporation founded in London in January 1968 by the members of The Beatles. Apple Corps Ltd controls the rights to The Beatles brand including music and image rights.
About Happy Socks
It all started under the cloud-ridden April sky of yet another belated Swedish spring in 2008. Two friends had a vision: to spread happiness by turning an everyday essential into a colorful design piece with a rigid standard of ultimate quality, craftsmanship and creativity.
A concept now brought to perfection by the Happy Socks collective of creators.
Today Happy Socks are sold in more than 70 countries and on every continent.
Happy Socks features an almost endless variety of models and designs, using a broad spectrum of color combinations and original patterns
Simply put: there's a pair of high-quality socks and underwear for every occasion, mindset and style.
