Craft extends helping hand to its competitors, reveals all Baselayer secrets!

Swedish brand Craft has grown weary of everyone failing to imitate its highly successful baselayer collections. In a move to improve baselayers across the world, the company now reveals all the templates and patterns for Craft Active Extreme, probably the best baselayer ever designed.

Each year the sportswear market is flooded with new brands claiming to provide “functional baselayer”. But the truth is that most of these brands really have no idea what they are talking about, a fact that baselayer giant and functional sportswear pioneer Craft has grown tired of.

“When you are outstanding at something people tend to copy you,” says Craft’s CEO Jonas Peterson. “Unfortunately that often leads to lots of lousy knock offs. And we can’t have that. We have therefore decided to unveil all our secrets to help our competitors get on the right track.”

The website “How to copy Craft” is designed to show you exactly how to copy Active Extreme, arguably the finest baselayer ever created. All templates, patterns, seam designs as well as information about the manufacturing of the fabrics are available at www.how-to-copy-craft.com

“Our mission is to ensure that athletes on all levels across the world exercise with the optimal body temperature,” say Jonas Peterson. “And by revealing our templates and patterns we hope our competitors will improve their products and eventually up their game to our level.”

The campaign is ongoing and will keep on running until Craft has noticed a significant improvement in the design and manufacturing of the competitors’ baselayer collections.