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Craft Sportswear teams up with triathlon power house BMC-Vifit Sport

Press Release   •   Jan 17, 2018 10:01 GMT

BMC-Vifit Sport Pro Triathlon Team

Swedish sportswear brand Craft has signed a 3-year contract with BMC-Vifit Sport Pro Triathlon Team powered by Uplace. The collaboration means that Craft will be the team’s exclusive apparel partner for the next three years.

“We have been pursuing a collaboration with a triathlon team for quite some time and in BMC-Vifit Sport Pro Triathlon Team powered by Uplace we have found exactly what we look for, a highly professional team that aims to be one of the most successful and sustainable triathlon outfits in the world,” says Craft Sponsoring Coordinator Henrik Åbom.

BMC-Vifit Sport Pro Triathlon Team powered by Uplace was established in 2008 and is today one of the leading international triathlon projects. The team includes eight athletes, six men and two women, aiming to win the World Championship Ironman in Hawaii over the coming years.

“Our team’s philosophy and vision is to provide maximal professional support for our athletes with the ultimate goal to optimize their performances.The outstanding quality and functionality of the Craft product range in combination with the brand’s slick design, really fits with our premium team identity and the professionalism we look for in our partnerships,” says Bob De Wolf, CEO of the BMC-Vifit Sport Pro Triathlon Team powered by Uplace.

Craft will provide the athletes on BMC-Vifit Sport Pro Triathlon Team powered by Uplacewith all their clothing requirements including racing and training clothes, baselayers, accessories, recovery clothes, leisurewear as well as footwear. The partnership also means that the team will play a major part in Craft’s R&D process for the development of new cutting-edge sportswear.

The 3-year contract between Craft and BMC-Vifit Sport Pro Triathlon Team powered by Uplace spans over the 2020 season.

Craft is a Swedish brand specializing in clothing for endurance sports where performance and comfort are crucial for a good result. Working closely with elite athletes and constantly developing new materials and technical solutions, Craft offers cutting-edge training and competition apparel. www.craftsportswear.com

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