Craft will be the new clothing supplier to the Swedish Handball National Team

Sportswear brand Craft will be the new clothing supplier to the Swedish Handball National Team. The 4-year collaboration, which includes the men’s, women’s and youth teams, begins July 1, 2019.

“We are very proud to start collaborating with the Swedish Handball National Team, one of Sweden’s most popular and most equal national teams”, says Craft’s CEO Stefan Persson. “We are investing heavily in Teamwear and this partnership provides a perfect platform for us to further strengthen the Craft brand in team sports. It’s very exciting for us to join this big sport and be a part of promoting Swedish handball to new heights.”

The Swedish Handball National Team is one of the world’s best in both men and women with the same amount of coaches, financial compensation and the same amount of gathering days during a year.

The partnership includes all men, women, and youth national teams and means that Craft will supply the players with casual team clothing, training garments, base layers, and match apparel, including the most durable match jersey Craft has ever produced, specifically developed to endure the tough conditions of world-class handball.

The collaboration between Craft and the Swedish Handball National Team begins July 1, 2019, and lasts for at least four years.

"It’s very important that we get relevant and cutting-edge feedback from the athletes. They will wear the garments in tournaments and matches and it’s of course very important that the clothes fit and feel the best way possible", says Daniel Högling, Product & Marketing Director at Craft.

The national team also looks forward to the new collaboration. "We are very happy to be part of Craft’s focus on and commitment to handball," says Stefan Lövgren, CEO for Swedish Handball. “In our talks and discussions, Craft has been very responsive, and the partnership includes both a strong connection between us as well as a genuine appreciation of handball and its values. And the fact that our national teams now will wear a Swedish brand when they represent Sweden feels great.”

Craft is currently enjoying strong Teamwear collaborations with, among others, the European handball clubs Randers and Esbjerg from Denmark and football clubs Dynamo Dresden, SV Darmstadt, PEC Zwolle and KAA Gent as well as the Swedish football club Hammarby Football.

For more information, please contact:
Daniel Högling, Craft Product & Marketing Director
Phone: +46 33 7223385
E-mail: daniel.hogling@craft.se