Vi kommunikatører arbejder i en branche i hastig forandring. På Mynewsday fortæller Jonathan Bean, Chief Marketing Officer hos Mynewsdesk, hvad der kræves af organisationer og den enkelte kommunikatør for at være et skridt foran for fremtiden.
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Digitalisering og innovation er kerneværdier for Jonathan Bean. Jonathan har arbejdet hos Mynewsdesk siden 2009 og leder nu Mynewsdesk's marketing- og kommunikationsafdeling.
På Mynewsday har vi fokus på storytelling, og hvordan et brand skiller sig ud fra mængden ved at tænke på, hvad forbrugerne egentlig vil have. Dette kommer Jonathan ind på i sin præsentation, der med titlen "Listen & Learn" sætter spotlight på de egenskaber, som en moderne kommunikatør skal have. Bemærk at hans session er på engelsk. Vi fangede Jonathan til et lille interview om Mynewsday.
Your topic is named “Listen and Learn”. What will you cover during your time on stage and why have you decided to talk about this?
— With over 20 years experience in the marketing and communications game I know that the only certainty in this business is change. My presentation this year will focus on two specific skills that I believe are essential to ensuring you remain at the top of your game. This is listening and learning. We will delve into the human behaviour around content, discuss the quality versus quantity content challenge and I will have a few presents up my sleeve for all Mynewsdesk attendees.
Whose talks are you most looking forward to and why?
— Well, I am looking forward to all the presentations at Mynewsday. This years speakers are the strongest lineup we have had. They will be able to give practical advice on the future of communication, marketing and media.
In your industry, what does the future of comms look like?
— Wow that’s a big question … how long have you got? Hopefully we will be discussing much of this at Mynewsday itself but in short it is all about adapting to change and more effective use of technology and new and emerging channels. But as we all start getting smarter about the technology and channels that we use to reach an ever expanding influencer stakeholder audience creativity will be a the centre of our success or failure. Knowing what your “why” is as a business, what problem your product or service really solves is crucial. Add a layer of creativity to this and some kick arse technology and you should be futureproofed. The only thing I can guarantee however is change. Keep listening and keep learning and you will survive and thrive.