Press release -
TRHs The Prince of Wales and The Duchess of Cornwall visits India to support Elephant Parade India
8th November, New Delhi: Their Royal Highnesses, The Prince of Wales and The Duchess of Cornwall attended the official preview of Elephant Parade India at the British High Commissioner’s residence in New Delhi. Part of the 2017 UK India Year of Culture, the India edition of the Elephant Parade is organised by Elephant Family and is supported by the luxury diamond jewellery brand, NIRAV MODI. Ms. Poonam Mahajan, Member of Parliament (Lok Sabha) and National President of the Bhartiya Janata Party Yuva Morcha is the Parade Ambassador. Elephant Parade India is an awareness raising campaign aimed at drawing attention to the plight of the endangered Asian elephant whose numbers have fallen by 90% in the last 100 years. Funds raised from the parade will help secure 101 elephant corridors across India for the endangered Asian elephant.
Elephant Family is working in priority landscapes in partnership with the Wildlife Trust of India and have so far saved 5 elephant corridors in India. Elephant Family also funded the 2017 publication of Right of Passage in which 101 elephant corridors are identified across key regions of India.
In June 2015, The Asian Elephant Alliance was officially launched in the presence of their Joint Royal Presidents: TRHs The Prince of Wales and The Duchess of Cornwall who have been longtime supporters of Elephant Family. Elephant Family is one of five partners in the Alliance.
Their Royal Highnesses, the Duke and Duchess of Cambridge’s visit to Kaziranga last year launched the Elephant Parade in India. Following 23 successful Elephant Parades worldwide, Elephant Parade India has engaged leading Indian artists, fashion designers, design institutes, tribal painters & celebrities including NIRAV MODI, Subodh Gupta, Anita Dongre, Ashiesh Shah, Christian Louboutin, G R Iranna, Manish Arora, Sabyasachi Mukherjee, Masaba Gupta, Vikram Goyal and many more who will transform 101 elephant sculptures into unique painted masterpieces. Each elephant will be displayed at special preview events in Jaipur, New Delhi and Calcutta before the full herd is presented in Mumbai in February 2018.
The last London Elephant Parade, which took place from May to June 2010, became London’s biggest public art exhibition with more than 250 brightly painted elephants located across central London. The sculptures sold for £4.1m and raised awareness for the plight of the endangered Asian elephant with an audience of 25 million people.
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Notes to Editors
Elephant Family
Elephant Family is an international NGO dedicated to protecting the Asian elephant from extinction in the wild. In the last 100 years their population has plummeted by 90%. Wild habitat is shrinking at a rapid pace leading to an increasingly fierce competition between people and elephants for living space and food. Poaching and demand for wild caught babies for tourism remain a constant threat. Since 2002 Elephant Family has funded over 160 conservation projects and has raised over £10m through public art events for this endangered animal. Elephant Family funds pioneering projects across Asia to reconnect forest fragments, prevent human-elephant conflict and fight wildlife crime.
Supported by:
Joint Royal Presidents: TRH The Prince of Wales and The Duchess of Cornwall and Patron His Highness Maharaja Gaj Sing II or Marwar-Jodpur
Sponsor Animal Ball London 2018 : NIRAV MODI
Website: www.elephant-family.org
Elephant Parade
Elephant Parade® is a social enterprise and runs the world’s largest art exhibition of decorated elephant statues. Created by artists and celebrities, each Elephant Parade statue is a unique art piece. The life-size, baby elephant statues are exhibited in international cities and raise awareness for the need of elephant conservation.
Website: www.elephantparade.com
Wildlife Trust of India
Wildlife Trust of India is Elephant Family's main conservation partner in India. WTI is a leading Indian nature conservation organisation committed to the service of nature. Its mission is to conserve wildlife and its habitat and to work for the welfare of individual wild animals, in partnership with communities and governments. WTI’s team of 150 dedicated professionals work towards achieving its vision of a secure natural heritage of India, in six priority landscapes, knit holistically together by seven key strategies or Big Ideas.
Website: www.wti.org.en
NIRAV MODI
Global luxury jewelry house, NIRAV MODI, has partnered with the Elephant Family, a charitable organization that looks out for both elephants and human families. Over the course of 2017 and 2018, Elephant Family and NIRAV MODI are uniting to work on a series of high profile public events in India and the UK, that will generate awareness on the Asian elephant situation and also raise funds to power the projects on ground. The NIRAV MODI monogram represents the elephant, which is considered sacred in India, and depicts the values of majesty, strength and grandeur. NIRAV MODI is a brand built on the passion to create extraordinary works of art in the form of lyrical and inspired jewels. There is an unrelenting belief in excellence and perfection: in quality, design, innovation and craftsmanship. The Elephant Family could not have chosen a more ideal partner to be associated with as together, they bring art and design to the forefront.
Website: www.niravmodi.com
Topics
- Events
Elephant Parade is the world’s largest open air art exhibition of decorated elephant statues that seeks to attract public awareness and support for Asian elephant conservation. Created by local and international artists, each elephant is a unique piece of art. Parades have been run in the following cities:
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Rotterdam 2007
Antwerp 2008
Amsterdam 2009
Emmen Zoo 2010
London 2010
Bergen 2010
Heerlen 2011
Copenhagen 2011
Milan 2011
Singapore 2011
Hasselt 2012
Trier-Luxembourg 2013
Dana Point, California 2013
The UK national tour 2013-14 - a 14-month non stop tour, visiting:
London, Manchester, Gateshead, Cardiff, Glasgow, Nottingham, Norwich, Newcastle, Uxbridge, Lakeside, Stoke, Watford and Bromley.
Calais 2015
Bangkok 2015
Florianopolis 2015
Taiwan 2016
Chiang Mai 2016
Sao Paolo, Brazil 2017
The Netherlands 2017
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Elephant Parade