Press release -
Grand Hôtel opens Grand Affections
Grand Hôtel is proud to present the newly opened boutique Grand Affections. Located centrally in the main lobby of the hotel, the boutique offers an exciting, contemporary array of clothing and accessories from leading international and domestic designers. The Grand Hôtel’s own range of gourmet delicacies also has a natural place in the boutique.
The new, larger boutique aims to inspire visitors and enrich their experience at the Grand Hôtel. The ambition is to offer customers that little extra, combined with long opening hours, making it possible for Stockholmers and tourists alike to always be able to find a warm sweater or a last minute gift, for example. Grand Affections is open from 7am-11pm, seven days a week, 365 days a year.
“The idea with Grand Affections is to add a gilded edge to our customers’ day, with everything from jewelry, shoes and spa products to delicacies from our own kitchen, now available in novel, elegant packaging. We wanted to create an inviting, more glamorous boutique, which is also open to those not staying at the hotel,” explains Pia Djupmark, CEO, Grand Hôtel.
Grand Affections offers a wide range of brands and products, such as clothing, shawls, shoes, bags, cufflinks and glass art. Among the more luxurious products is a soap and body lotion containing 18k gold leaf.
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Rich in history and tradition, Grand Hôtel Stockholm dates back more than 140 years and occupies a prime position on the city’s waterfront next to the National Museum and opposite the Royal Palace and Old Town. The Parliament buildings and Royal Opera House are within view, the best shopping district is less than minutes away and the departure point for boats to the archipelago is situated just 25-metres from the hotel.
