As of July 1st 2013, Grand Hôtel will be the majority owner of Lydmar Hotel AB. The goal is to create a stronger product together with the current owners in order to help make Blasieholmen in Stockholm an attractive meeting point.
Lydmar and Grand Hôtel will continue to operate under their own brands. However, the hotels will create a joint sales-and-marketing organization that will aim to strengthen the hotels' market position.
“ We see our ownership in Lydmar Hotel as a long-term investment for two already strong brands. Grand Hôtel and Lydmar have two different products that complement each other and that create an attractive entirety for the hotel and for Blasieholmen”, says temporarily appointed CEO for Grand Hôtel John Ekström.
During the spring, Grand Hôtel has implemented several larger changes within the hotel, such as renovated rooms and suites on the 3rd level, a new outdoor seating area, as well as a summer café on Strömkajen. The newly-renovated restaurant, Verandan (translated “The Terrace”), is scheduled to open in the fall. Furthermore, Blasieholmen itself is going through an expansion phase where, apart from the new Strömkajen, new restaurants and museums are scheduled to be opened.
“The fact that the area surrounding Grand Hôtel and Lydmar keeps evolving creates new opportunities for our respective businesses. We are very happy and proud that Grand Hôtel was interested in investing and developing the corporation together with us”, says CEO of Lydmar Hotel AB, Pelle Lydmar.
Rich in history and tradition, Grand Hôtel Stockholm dates back more than 140 years and occupies a prime position on the city’s waterfront next to the National Museum and opposite the Royal Palace and Old Town. The Parliament buildings and Royal Opera House are within view, the best shopping district is less than minutes away and the departure point for boats to the archipelago is situated just 25-metres from the hotel.