Latest news

  • Alex Hackel joins Haglöfs as new brand ambassador

    Swedish outdoor brand Haglöfs is proud to announce that professional skier Alex Hackel has joined the brand as its newest ambassador.
    Known for redefining modern freeskiing through creativity, authenticity, and community-driven storytelling, Hackel represents a new generation of athletes who push boundaries both on and off the mountain. From X Games podiums and self-produced street ski films to

  • Haglöfs takes on the summer heat with light and airy outdoor essentials


    Discover a new season of outdoor gear designed for endless summer exploration with versatile styles that prioritize breathable comfort and technical performance.This season, Haglöfs presents a new generation of outdoor gear built for long days of exploration beneath the summer sun. The collection combines modern silhouettes with technical functionality powered by high-performance fabrics buil

  • Haglöfs launches new line of lightweight, high-performance footwear built for every adventure


    The new L.I.M Horizon Collection is engineered for comfort and freedom on almost any terrain. This season, Haglöfs introduces the L.I.M Horizon Collection for explorers seeking lightweight performance without compromise. It comes equipped for a wide range of activities, terrains, and weather conditions, featuring the latest technologies from Vibram and GORE-TEX. True to the L.I.M Series’ “les

  • Haglöfs’ “Less is More” series challenges every gram to maximize the feeling of freedom outdoors


    A new season of lightweight, packable, and versatile outdoor essentials has arrived.
    Haglöfs is releasing a fresh batch of L.I.M Series styles, all built around the idea that if you head out with less, you’ll be free to experience more. The spring/summer 2026 styles are lightweight, packable, and versatile as always, while prioritizing seasonal comfort through the use of breathable, fast-d

  • Haglöfs Designs Olympic Race Suit for Swedish Alpine and Ski Cross team

    Haglöfs, official partner of the Swedish Olympic Committee (SOK), proudly deepens its role with the Swedish Olympic Team ahead of the 2026 Winter Olympics in Milano Cortina. Already responsible for the lightweight mittens worn by Swedish athletes throughout the Games, Haglöfs can now announce it has been entrusted with the prestigious assignment of designing the official race suit for Sweden’s alp

  • Haglöfs VASA Concept Store Lands in Shanghai

    Haglöfs officially announce the grand opening of its VASA Concept Store in downtown Shanghai on 19 December 2025, marking a new chapter of outdoor experiences in China.Spanning 698 square meters across three floors, the Haglöfs VASA Concept Store is strategically located in the heart of Huaihai Road, an area where Shanghai’s century-old heritage meets contemporary global culture. More than a miles

  • Haglöfs Earns Fair Wear Leader Status

    Haglöfs has been awarded Leader status in Fair Wear’s 2025 Brand Performance Check, achieving a score of 83 points. The recognition reflects the company’s ongoing commitment to strengthening human rights due diligence and building a responsible, transparent supply chain.
    “This acknowledgement from Fair Wear shows that Haglöfs’ human rights due diligence system is aligned with international stan

Social media

Welcome to the Outsider community, @alexhackel, who made his debut in Haglöfs this last weekend, where he competed in the Kings & Queens of Corbet’s and finished with an impressive third-place result.⁠ ⁠ From park skiing and competing in Slopestyle to repping the US Ski Team, making epic ski movies with The Bunch, and winning Bronze and Silver medals in the X Games, Alex’s exhilarating journey is always hitting new heights. ⁠ ⁠ Now, after more than seven seasons of street skiing, Alex has shifted his focus to big mountain skiing. Lucky for us, this next chapter includes joining us as a Haglöfs ambassador, so we can all live vicariously through the adventures he pursues next— both on and off the mountain. ⁠ ⁠ “I love storytelling and filmmaking, so when I am not skiing, I am usually producing or directing videos for my YouTube channel. Also, I am a big fan of doing physical exercise daily for both physical and mental health, so usually I will be running or staying active!”⁠ ⁠ Keep an eye on the FWT Challenger Tour, where you can watch him in the upcoming weeks.⁠ ⁠ Tap the link in our bio to read more about Alex & follow his journey at @alexhackel ⁠ ⁠ #haglöfs #outsidersbynature

haglofs

Built for athletes and shaped by winter, the Team SWE Mitten is ready for the cold and set for history. As the Swedish Olympic Team embrace winter's challenges in Milano Cortina 2026, you too can be part of the history that is taking place. No matter the team you are cheering for, this mitten is designed for movement in cold conditions. Because we where born where the cold is seen not as an obstacle, but an invitation to move and play. The demanding beauty of Swedish landscapes. ⁠ ⁠ #haglöfs #outsidersbynature⁠

haglofs

Every stitch, test, and prototype of the Team SWE Mitten was developed in step with the pace and pressure of the Olympic environment, from the surge of the opening ceremonies to the quiet focus between competitions. Created under a tight timeline, it still met our uncompromising standards for warmth, durability, and responsible craftsmanship.⁠ ⁠ This is where speed meets precision. Where progressive design turns into something athletes reach for instinctively, not because they have to, but because it simply works.⁠ ⁠ #haglöfs #outsidersbynature⁠ ⁠

haglofs

When the conditions aren’t perfect, but the challenge is too good to pass up—that’s when you discover what you’re truly made of. ⁠ ⁠ On his latest ice climbing adventure, @manuelstreule and his friend headed to the high-altitude Segnesser Falls (WI4+) in Switzerland’s Graubünden, part of the UNESCO World Heritage Site Sardona. They were lucky to find solitude from crowds, but foehn–a warm downslope wind–made the ascents especially tricky.⁠ ⁠ “The wind directed the flowing water onto the main ascent route, making the first part quite wet. Additionally, there were some snow lenses, and the ice was very hollow, which made protection difficult for reliable intermediate anchors. However, we had the whole day to ourselves at both falls.” ⁠ ⁠ #haglöfs #outsidersbynature #iceclimbing⁠

haglofs

“Polar night conditions are mystical. You have only this short moment of daylight, and you want to catch it.”⁠ ⁠ Chasing light in the Arctic demands careful planning. On his splitboarding adventure in Norway’s Lyngen Alps, @anttiautti timed the perfect window to summit at peak daylight, before descending the mountain through the sky’s evolving range of colors.⁠ ⁠ For this adventure, Antti trusted his Vassi GTX Pro kit:⁠ “I recommend Vassi for its durability in all conditions. It’s very light, yet it looks and feels so nice to wear. I’ve put my Vassi kit through very tough conditions, and I think it’s absolutely the best outerwear for freeriding!”⁠ ⁠ #haglöfs #outsidersbynature #splitboarding⁠ ⁠

haglofs

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