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  • Haglöfs and Polartec introduce Standard Issue Black™ — a shared black standard to reduce unnecessary variation in the outdoor industry

    Black is the most used color in outdoor apparel, yet it’s rarely the same shade from one fabric to another. Across the industry, countless versions of black are developed and dyed separately, creating unnecessary complexity and impact.
    That’s why Haglöfs and Polartec joined forces to introduce Standard Issue Black™ — a pre-dyed black standard designed to simplify sourcing and reduce the environ

  • Haglöfs strengthens management team with CPO appointment and global DTC promotion

    Haglöfs appoints Linden Mallory as Chief Product Officer (CPO) and promotes Paulina Arnberg to Global Director DTC & Merchandising.Linden joins Haglöfs from Pas Normal Studios and previously held several leadership roles at Patagonia. With deep expertise in product strategy and innovation, combined with his experience as a seasoned mountain guide, Linden brings both strategic clarity and authe

  • Alex Hackel joins Haglöfs as new brand ambassador

    Swedish outdoor brand Haglöfs is proud to announce that professional skier Alex Hackel has joined the brand as its newest ambassador.
    Known for redefining modern freeskiing through creativity, authenticity, and community-driven storytelling, Hackel represents a new generation of athletes who push boundaries both on and off the mountain. From X Games podiums and self-produced street ski films to

  • Haglöfs takes on the summer heat with light and airy outdoor essentials


    Discover a new season of outdoor gear designed for endless summer exploration with versatile styles that prioritize breathable comfort and technical performance.This season, Haglöfs presents a new generation of outdoor gear built for long days of exploration beneath the summer sun. The collection combines modern silhouettes with technical functionality powered by high-performance fabrics buil

  • Haglöfs launches new line of lightweight, high-performance footwear built for every adventure


    The new L.I.M Horizon Collection is engineered for comfort and freedom on almost any terrain. This season, Haglöfs introduces the L.I.M Horizon Collection for explorers seeking lightweight performance without compromise. It comes equipped for a wide range of activities, terrains, and weather conditions, featuring the latest technologies from Vibram and GORE-TEX. True to the L.I.M Series’ “les

  • Haglöfs’ “Less is More” series challenges every gram to maximize the feeling of freedom outdoors


    A new season of lightweight, packable, and versatile outdoor essentials has arrived.
    Haglöfs is releasing a fresh batch of L.I.M Series styles, all built around the idea that if you head out with less, you’ll be free to experience more. The spring/summer 2026 styles are lightweight, packable, and versatile as always, while prioritizing seasonal comfort through the use of breathable, fast-d

  • Haglöfs Designs Olympic Race Suit for Swedish Alpine and Ski Cross team

    Haglöfs, official partner of the Swedish Olympic Committee (SOK), proudly deepens its role with the Swedish Olympic Team ahead of the 2026 Winter Olympics in Milano Cortina. Already responsible for the lightweight mittens worn by Swedish athletes throughout the Games, Haglöfs can now announce it has been entrusted with the prestigious assignment of designing the official race suit for Sweden’s alp

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⁠Win the full Black Capsule Collection⁠ ⁠ Made from three shades of black, the Black Capsule Collection gives leftover Polartec® Micro fleece a new life. As part of the Standard Issue Black™ initiative, these pieces embody a more resource-efficient approach to one of the most widely used colors in outdoor apparel.⁠ ⁠ This is your chance to win the Black Capsule Project Tee, Project Pant, Project Beanie and Project Scarf. All unisex in size M or L. ⁠ ⁠ How to enter: ⁠ ⁠ ⬛ Like this post ⁠ ⬛ Follow us on Instagram ⁠ ⬛ Comment how you would style the pieces—full blackout or add some color?⁠ ⁠ The giveaway is open to legal residents of the European Union, Switzerland, the UK, and Norway, who have reached the age of 18. The last chance to enter is on March 26, 2026, at 23:59 (CEST). One winner will be randomly selected and contacted via Instagram DM by @haglofs. ⁠ ⁠ By participating, you acknowledge that the competition is in no way sponsored, endorsed, associated, or administered by Instagram, and you agree to release Instagram from any and all liability connected with the competition. ⁠ ⁠ Click the link in bio for the full T&Cs.⁠ ⁠ 📸: @mjolksyrab⁠ ⁠ #haglöfs #outsidersbynature ⁠#standardissueblack⁠ ⁠

haglofs

Black is the most used color in outdoor apparel, yet it’s rarely the same shade from one fabric to another.⁠ ⁠ Across the industry, countless versions of black are developed and dyed separately, creating unnecessary complexity and impact.⁠ ⁠ The result is the Black Capsule. Created using existing Polartec leftover fabrics in multiple black variations. Rather than creating something new, the capsule brings these variations together to make the implications of today’s fragmented approach to black visible, and to set the context for a shared standard going forward.⁠ ⁠ #standardissueblack #haglöfs #outsidersbynature #polartec #MadeToGoBeyond

haglofs

Crafted from leftover Polartec® Micro fleece.⁠ ⁠ We assembled the unisex Project Pant and Project Scarf from three shades of black – each pattern piece marked with its original color batch number.⁠ ⁠ They serve as visual statements of over-customization: when every color is customized, the impact is multiplied. Creating stockpiles of leftover fabric, added complexity, higher prices, and less sustainable dyeing processes. ⁠ ⁠ @polartecfabric⁠ ⁠ #haglöfs #outsidersbynature #MadeToGoBeyond #polartec #standardissueblack

haglofs

Color choices have long-term consequences. ⁠ ⁠ The Standard Issue Black™ initiative comes to life through the Black Capsule — a limited collection created from leftover @polartecfabric fabrics in multiple shades of black.⁠ ⁠ Rather than creating something new, the capsule combines these variations to highlight the implications of today’s fragmented approach to black. And to set the context for a shared standard going forward.⁠ ⁠ Read more via the link in bio.⁠ ⁠ #haglöfs #outsidersbynature #MadeToGoBeyond #polartec #standardissueblack

haglofs

Over 20 virtually identical shades of black.⁠ ⁠ When @polartecfabric and the Haglöfs R&D team sat down to review materials, they identified a wide range of black variations in active use within Polartec's original technical fleece series. Each required its own dye process, production volume, and resources, despite appearing visually similar.⁠ ⁠ Standard Issue Black™ addresses this inefficiency at scale. Compared to traditional piece-dyed black fabrics, it reduces water usage in production by over 50% and saves a minimum of 20% compared to traditional piece-dyed black fabrics, based on internal production assessment. This offers a more resource-efficient approach to one of the most widely used colors in outdoor apparel.⁠ ⁠ #haglöfs #outsidersbynature #MadeToGoBeyond #polartec #standardissueblack

haglofs

Launching Standard Issue Black™ ⬛⁠ ⁠ Our one-night exhibition highlighted an often overlooked industry problem: color fragmentation. To demonstrate the excess of nearly identical black fabrics in the outdoor industry, we created the Black Capsule entirely from @polartecfabric leftovers. ⁠ ⁠ Among friends, innovators, and our community, we listened as @oletheolethe set the tone for the evening. Feeding off the energy, Polartec® and the Haglöfs R&D team held a panel talk, encouraging the outdoor industry to acknowledge and address this issue.⁠ ⁠ #standardissueblack

haglofs

Black comes in many shades.⁠ ⁠ Every year, outdoor brands order countless rolls of fleece in almost identical variations of black. Each one demands its own dyeing process, creating unnecessary complexity and impact.⁠ ⁠ Standard Issue Black™ is a new standard presented by Haglöfs and @polartecfabric: a shared shade of black, pre-dyed at scale, available to the whole industry.⁠ ⁠ Read more via the link in bio.⁠ ⁠ #haglöfs #outsidersbynature #MadeToGoBeyond #Polartec #standardissueblack

haglofs

Carry essentials from hut to hut – packed in the lightweight L.I.M Touring Pro. Designed for for multi-day ski-touring journeys in alpine environments.⁠ ⁠ ✓ EVA foam back panel, shoulder straps and hip belt⁠ ✓ Compressible main compartment⁠ ✓ Dual ice axe toggles and ski pole attachments⁠ ✓ Adjustable weight distribution⁠ ✓ Internal webbing for two-way radio base unit⁠ ⁠ → Discover the L.I.M Touring Pro backpack, link in bio.⁠ ⁠ #haglöfs #outsidersbynature

haglofs

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