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  • Haglöfs strengthens management team with CPO appointment and global DTC promotion

    Haglöfs appoints Linden Mallory as Chief Product Officer (CPO) and promotes Paulina Arnberg to Global Director DTC & Merchandising.Linden joins Haglöfs from Pas Normal Studios and previously held several leadership roles at Patagonia. With deep expertise in product strategy and innovation, combined with his experience as a seasoned mountain guide, Linden brings both strategic clarity and authe

  • Alex Hackel joins Haglöfs as new brand ambassador

    Swedish outdoor brand Haglöfs is proud to announce that professional skier Alex Hackel has joined the brand as its newest ambassador.
    Known for redefining modern freeskiing through creativity, authenticity, and community-driven storytelling, Hackel represents a new generation of athletes who push boundaries both on and off the mountain. From X Games podiums and self-produced street ski films to

  • Haglöfs takes on the summer heat with light and airy outdoor essentials


    Discover a new season of outdoor gear designed for endless summer exploration with versatile styles that prioritize breathable comfort and technical performance.This season, Haglöfs presents a new generation of outdoor gear built for long days of exploration beneath the summer sun. The collection combines modern silhouettes with technical functionality powered by high-performance fabrics buil

  • Haglöfs launches new line of lightweight, high-performance footwear built for every adventure


    The new L.I.M Horizon Collection is engineered for comfort and freedom on almost any terrain. This season, Haglöfs introduces the L.I.M Horizon Collection for explorers seeking lightweight performance without compromise. It comes equipped for a wide range of activities, terrains, and weather conditions, featuring the latest technologies from Vibram and GORE-TEX. True to the L.I.M Series’ “les

  • Haglöfs’ “Less is More” series challenges every gram to maximize the feeling of freedom outdoors


    A new season of lightweight, packable, and versatile outdoor essentials has arrived.
    Haglöfs is releasing a fresh batch of L.I.M Series styles, all built around the idea that if you head out with less, you’ll be free to experience more. The spring/summer 2026 styles are lightweight, packable, and versatile as always, while prioritizing seasonal comfort through the use of breathable, fast-d

  • Haglöfs Designs Olympic Race Suit for Swedish Alpine and Ski Cross team

    Haglöfs, official partner of the Swedish Olympic Committee (SOK), proudly deepens its role with the Swedish Olympic Team ahead of the 2026 Winter Olympics in Milano Cortina. Already responsible for the lightweight mittens worn by Swedish athletes throughout the Games, Haglöfs can now announce it has been entrusted with the prestigious assignment of designing the official race suit for Sweden’s alp

  • Haglöfs VASA Concept Store Lands in Shanghai

    Haglöfs officially announce the grand opening of its VASA Concept Store in downtown Shanghai on 19 December 2025, marking a new chapter of outdoor experiences in China.Spanning 698 square meters across three floors, the Haglöfs VASA Concept Store is strategically located in the heart of Huaihai Road, an area where Shanghai’s century-old heritage meets contemporary global culture. More than a miles

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Win two spots at Haglöfs Ski Camp 2026. ⁠ ⁠ You and a friend are dreaming about exploring the quiet wild of Kebnekaise? ⁠ ⁠ This is your chance to ski down awe-inspiring peaks before spending the night beneath the arctic skies. On the agenda: ski touring, live music with our vibrant community, and breathing in lots of crisp mountain air together.⁠ ⁠ The prize includes travel from Stockholm, Sweden, to Haglöfs Ski Camp at the base of Kebnekaise on Monday, March 23; accommodation in a shared tent with others; authentic local meals; ski touring in small groups; and live music. Plus travel back home to Stockholm on March 27. ⁠ ⁠ How to enter: ⁠ ⁠ 🏔️ Like this post ⁠ 🏔️ Follow us on Instagram ⁠ 🏔️ Tag a friend you want to bring to Haglöfs Ski Camp ⁠ ⁠ The giveaway is open to legal residents of the European Union, Switzerland, the UK, and Norway who have reached the age of 18. The last chance to enter is on March 11, 2026, at 23:59 (CEST). One winner will be randomly selected and contacted via Instagram DM by @haglofs. ⁠ ⁠ The winner must comply with all safety, equipment, and insurance requirements, and Haglöfs reserves the right to decline participation if these requirements are not met. ⁠ ⁠ By participating, you acknowledge that the competition is in no way sponsored, endorsed, associated, or administered by Instagram, and you agree to release Instagram from any and all liability connected with the competition. ⁠ ⁠ Click the link in bio for the full T&Cs.⁠ ⁠ #haglöfs #outsidersbynature #haglöfshighlights

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Although our insulated jackets are durably made using tear-resistant outer fabrics, accidents can still happen when you’re exploring the wilderness. Follow the instructions below to repair holes and keep your garment outdoor-ready. ⁠ ⁠ HOW TO REPAIR A HOLE⁠ What you’ll need:⁠ - Self-adhesive, pressure-sensitive repair tape or patches (these are commonly available at specialist outdoor stores)⁠ - A pair of scissors⁠ - A flat and smooth tool⁠ ⁠ What to do: ⁠ 1. Gently clean and dry the area around the hole. Remove any dirt or loose debris, but avoid machine washing to prevent the hole from getting larger.⁠ 2. Trim any loose threads around the hole and carefully push any feathers back inside. Avoid pulling feathers out, as this can enlarge the hole and lead to more feathers escaping.⁠ 3. Prepare your repair patch or tape. If it needs trimming, draw an oval (or another shape with rounded edges) on the backside of the patch. Ensure the patch is large enough to leave at least a one-centimeter margin around the hole.⁠ 4. Use scissors to cut out the patch, ensuring the edges are well-rounded to prevent peeling.⁠ 5. Carefully peel off the backing from the patch, avoiding contact with the sticky side.⁠ 6. Place the patch over the hole, press it firmly onto the fabric, and use your fingernail or a tool like a credit card (with smooth edges) to smooth out any trapped air bubbles.⁠ 7. Firmly apply pressure for a little longer to ensure the patch adheres securely — and you’re done!⁠ ⁠ → Tap the link in bio for more insulation care tips

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Your days on the slopes include a high chance for backcountry action? The LATNJA 18 and its body-hugging fit are eager to follow your every move. With an optimized weight distribution to carry your mountain essentials efficiently.⁠ ⁠ ✓ Diagonal ski and snowboard carry system⁠ ✓ Form-fitting shoulder straps⁠ ✓ Single compartment opening ⁠ ✓ Internal tool organization ⁠ ✓ Tuck-away helmet net on the outside ⁠ ⁠ → Discover the LATNJA 18 backpack, link in bio.⁠ ⁠ #haglöfs #outsidersbynature

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Did you know that our insulated products are also lightly water repellent? Washing and reactivating your insulated jacket’s waterproofing from time to time is essential for a long life of performance. Here is how to do it ⤵⁠ ⁠ HOW TO REPROOF YOUR INSULATED GARMENT ⁠ 1. Follow our washing instructions for down garments (see link in bio). ⁠ 2. Before tumble drying, start a second washing cycle. This time, instead of adding a technical detergent, add a waterproofing product — found at specialized outdoor stores — following the product’s dosage and cycle setting instructions, then run the cycle. ⁠ 3. Tumble dry on a low heat setting together with a few clean tennis balls until the garment is completely dry. ⁠ ⁠ → Tap the link in bio for more insulation care tips⁠ ⁠ #haglöfs #outsidersbynature

haglofs

On our way to the ultimate freeride playground. ⁠ ⁠ On March 19-22, we are joining The Original Free’kend (@pyhafreekend)—Finland’s free ride event at @pyhaskiresort, which brings together epic riding, shared experiences, and that unmistakable Free’kend community vibe.⁠ ⁠ As part of the collaboration, our ambassador @anttiautti will host Freek’end Camp, inviting riders to explore Pyhä’s terrain together, learn along the way, and enjoy the good times both on and off the snow.⁠ ⁠ All-women guiding clinics, led by @hennapalosaari and @malvabjorkman, will focus on confidence, flow, and riding smart in a supportive and welcoming atmosphere.⁠ ⁠ See you in Pyhä!⁠ ⁠ #haglöfs #outsidersbynature

haglofs

How often should you wash?⁠ It might be intimidating, but washing your insulated jacket is probably easier than you think. Plus, addressing odors and stains goes beyond aesthetics. It helps maintain the performance of your insulated gear over the long run. ⁠ ⁠ We recommend washing your down or synthetic-insulated garment whenever there are visible stains or noticeable odors, as well as with regular or heavy usage—like at the end of an outdoor season or long adventure.⁠ ⁠ HOW TO WASH YOUR INSULATED GEAR ⁠ 1. Prepare the garment: Empty all pockets, close zippers, fasten any loose flaps or closures, and turn the garment inside out.⁠ 2. Check the care label and select a washing cycle at the suggested temperature. ⁠ 3. If possible, pre-rinse the product without detergent. This helps saturate the items, allowing the detergent to penetrate the fabrics more effectively and get to the down clusters to clean them thoroughly.⁠ 4. Add a technical down detergent or, if unavailable, a small amount of mild liquid detergent (around 1/3 of the recommended dosage).⁠ 5. Run the cycle.⁠ 6. After washing, run an extra rinse cycle without detergent.⁠ 7. Tumble dry on a low heat setting together with a few clean tennis balls until the garment is completely dry. Avoid the temptation to remove the garment from the dryer too soon—even if the outer fabrics feel dry, the down inside can still retain moisture.⁠ ⁠ → Tap the link in bio for more insulation care tips⁠ ⁠ #haglöfs #outsidersbynature #haglöfshighlights

haglofs

That fresh powder might look tempting, but proceed with caution.⁠ Snowfall in the Northern Alps has been below average so far this year, while it’s been more consistent in the southern region. However, a significant hazard lies beneath the surface: the old snow, aka a persistent weak layer. ⁠ ⁠ Aspiring mountain guide @fuersingerjulian has learned to respect the snowpack. He does his research before heading out and adapts his plans if necessary. ⁠ ⁠ “This problem is widespread across much of the Alps and won’t go away anytime soon. The solution is to act defensively when choosing routes and to enjoy gentler terrain. The beautiful and flat larch forests in the southern Gotthard region are perfect for this. And the espresso in southern Switzerland tastes better too.” ⁠ ⁠ 📷: @aarny ⁠ ⁠ #haglöfs #outsidersbynature ⁠

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