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  • Haglöfs joins forces with 1000skis in a deep exploration of the freeskiing world

    There’s been a void in outdoor gear for quite some time. The balance between high performance and the evolving needs of today’s skiers has been unexplored. To bridge this gap, Haglöfs and 1000skis have joined forces. The goal is simple: to bring together the creativity and attitude of contemporary freeskiing with the proven technology and functionality trusted by mountaineers.
    The result is a s

  • Haglöfs AB Announces CEO Departure

    The Company and Martin Daniels Mutually Agree to Part Ways; Company appoints Chief Commercial Officer Andreas Lorenz as CEO.Stockholm, November 3rd, 2025: Haglöfs AB today announced that Martin Daniels, Chief Executive Officer, will step down from his role at the company. The CEO role will be assumed by Andreas Lorenz, current Chief Commercial Officer. Daniel Tseung, Chairman of the Board at Hag

  • Haglöfs and Twiceme Bring Digital Safety Technology to Winter Apparel for the First Time

    STOCKHOLM, Sweden, October 23, 2025 — Haglöfs, the renowned Swedish outdoor brand today announced its partnership with Twiceme Technology, a company building the digital safety standard for jobsites and adventures. The collaboration integrates Twiceme's innovative digital safety technology into the new Haglöfs ski touring set. The integration marks Twiceme's entry into the winter outdoor apparel m

  • Haglöfs Moves its Headquarters to Slakthusområdet

    Outdoor brand Haglöfs has signed an agreement with Atrium Ljungberg to lease 1,400 m² of office space in Stockholm’s Slakthusområdet district. Haglöfs will move to its new premises in autumn 2026, which will serve as the company’s headquarters and showroom.
    In November next year, Haglöfs will move into Lilla Marknadshallen, one of Slakthusområdet’s historic buildings. The building is renowned f

  • Haglöfs makes comeback to the Chinese market - opens Brand Store in Shanghai

    On the occasion of its 111th anniversary, the Swedish outdoor brand Haglöfs has made a strong comeback to the Chinese market by opening its first Brand Store at Kerry Parkside in Pudong, Shanghai. This move not only marks the strategic restart of Haglöfs in China, but also signals that the country’s outdoor market is about to embrace a new competitive landscape.“2025 marks a bold new chapter in Ha

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Castor Mountain, 4,225 m, Pennine Alps ⁠ ⁠ Taking her first step into the high alpine world — climbing Castor Mountain (her first peak above 4,000 meters) marked a huge milestone for Monja Kramer, aka @takemetoalaska_, who has been gradually tackling increasingly higher and more challenging mountains in recent years. ⁠ ⁠ Monja and her crew started in Champoluc, Italy, and made their way up to Rifugio Quintino Sella at 3,585 meters. When they found the hut was already closed, they stayed in the winter room. ⁠ ⁠ “It was freezing cold inside, but luckily, there was a stove and some wood,” recalls Monja. “We lit a fire, sat close to it, and spent a cozy evening telling stories while the wind howled like crazy outside.” ⁠ ⁠ Early the next morning, they set off in darkness and soon found themselves up against strong winds up to 100 km/h and temperatures around -18°C, which made every step a challenge. So challenging, in fact, that Monja says they weren’t sure if they’d be able to reach the top.⁠ ⁠ “The cold honestly tested me more than any mountain before. Physically and mentally, I had to push all my limits. But when we finally reached the summit, I was the happiest person in the world. All the effort, the cold, and the doubt instantly turned into pure joy.”⁠ ⁠ “Looking out over the endless glaciers and peaks, I felt nothing but gratitude—for the challenge, the experience, the feeling of truly having earned this moment, and for what it taught me about perseverance and trusting in myself.” ⁠ ⁠ Images: Ivan Poletti⁠ ⁠ #haglöfs #outsidersbynature #mountaineering

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When you’re especially active the rest of the year, the autumn can offer a welcome pause. For mountain guide, climber, and skier @mountain_bruce, it’s a chance to step back, recharge, and recover before next season’s adventures. ⁠ ⁠ “After a long winter and an intense summer, autumn is a calmer period for me. It’s when I slow down, plan ahead for the coming seasons, and focus on keeping my body in shape. I still go on adventures, but mostly on my own – shorter hikes with my dogs, some paragliding, a bit of research. Autumn is all about recovery, both physical and mental. I like spending time alone, reflecting, and finding balance again after months of work and social life. I often say you get a bit ‘socially hungover’ after the season – autumn is when you get to clear your mind. For me, movement is mental rest. A walk or an easy run is all it takes to make my brain feel good.” ⁠ ⁠ #haglöfs #outsidersbynature

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PROOF™ is our proprietary waterproof technology rooted in the longing to explore nature alongside its changeable and often relentless elements in Sweden and beyond. The range includes PROOF, PROOF Air, and PROOF Pro variants to rise to the performance demands of different activities and conditions — from everyday use in light rain showers to longer excursions under heavy precipitation. ⁠ ⁠ What makes it “PROOF”?⁠ Every product with a PROOF™ label meets these criteria: ⁠ ✓ Waterproof — withstands at least 10,000 millimeters of water pressure⁠ ✓ Fully taped seams⁠ ✓ Breathable⁠ ✓ Made from recycled materials⁠ ✓Free from intentionally added PFAS since 2025⁠ ⁠ Learn more about our PROOF™ range→ link in bio ⁠ ⁠ #haglofs #outsidersbynature

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As autumn’s warm light begins to fade and nature grows quieter, freeskier and Haglöfs ambassador @tom_olivers embraces the opportunity for introspection while building strength for the coming season in the mountains. ⁠ ⁠ “October and November bring a sense of calm for me – a time for reflection and thought. When the darkness arrives, you stop taking the light for granted. The world feels smaller, but you get closer to yourself. I like that. Autumn is a season of self-awareness and preparation, both mentally and physically – building strength for winter while slowing down. It’s the calm before the storm. After summer’s explosion of color, everything quiets down, and you get space to think about where you are and what comes next. I love heading out into the dark with a headlamp, feeling the world shift. You start noticing details you’d normally miss – the texture of a pine needle, the stillness in the air. Autumn is about grounding yourself, reflecting, and beginning to long for what’s ahead.” ⁠ ⁠ #haglöfs #outsidersbynature

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Ready for adventure at all times.⁠ ⁠ When we asked @hennapalosaari to take the new Alper Proof Jacket out for a spin, she headed straight for one of her favorite mountains in Sogndal, Norway.⁠ ⁠ “What makes Togga special for me is that it’s only 20 minutes from home, so I’m lucky enough to call it my extended backyard. It offers a lot of different options and aspects to ride in various conditions, which makes it a really fun and versatile mountain!” ⁠ ⁠ #haglöfs #outsidersbynature #splitboarding

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In Sweden, autumn serves as a gateway between light and dark, expansiveness and restfulness. Alpinist, skier, and Haglöfs ambassador @malvabjorkman makes the most of every season, but in the autumn, you’ll likely find her slowing down and prioritizing rest.⁠ ⁠ “As autumn arrives and darkness sets in, it means new adventures for me. It’s a calmer time after an intense summer, but still full of preparation for winter. I start looking for new places to travel, read, and train – shifting from hanging on a rock with my fingers to hanging on ice with my axes. It’s pre-season now.” ⁠ ⁠ #haglöfs #outsidersbynature

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