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Like many outdoor brands, we’ve been phasing out intentionally added PFAS from our shell collection for many seasons now, and for good reason: these so-called “forever chemicals” have been shown to pose concerning environmental impacts and health risks. But what are PFAS, and what were they doing in our products in the first place? Let’s dig deeper⤵ PFAS, aka per- and polyfluoroalkyl substances, is a group of so-called “forever chemicals” including perfluorinated compounds (PFCs) that are very effective at repelling water and fat.They have been used widely in waterproof membranes as well as durable water repellent (DWR) coatings which help maintain breathability and comfort in wet conditions by preventing the shell fabric from absorbing water, dirt, and oil. PFAS are also very long-lasting, which may be great for the longevity of a garment, but—as we now all know—not so great when it comes to the long-term consequences for the environment and human health. Does a PFAS-free shell = lower performance? Most likely, you will not notice a difference. A shell that is made with a membrane and/or DWR without intentionally added PFAS will still do the job of helping you stay dry and comfortable in the rain, wind, and snow. However, since a DWR without intentionally added PFAS is not as durable and resistant to oil and water, it may require more frequent care to maintain its water-repelling performance over the long run. This means you will need to wash and reactivate it more frequently, and reapply DWR as needed. Read more about PFAS, link in bio. #haglöfs #outsidersbynature

Early autumn is a magical season for exploring the mountain trails in Sweden. Our ambassador, @oskarnormelli , plans to revisit a classic trail in the Jämtland Triangle that goes from Storulvån to Sylarna. “What makes it special for me is going beyond the Sylarna Mountain Station into Tempeldalen. The area offers the most alpine terrain in Jämtland, with steep, dramatic peaks. And if you're feeling adventurous, my absolute favorite route is the Syltraversen, a ridge traversing several of the highest peaks in the Sylarna massif. It’s more of a mountaineering route than a hike, involving some scrambling and exposed sections, but the views and the sense of accomplishment are incredible. It’s definitely not for beginners." “When I’m out in the mountains, I usually prefer to sleep in a tent. It gives me more freedom to choose my route and really immerse myself in the landscape. Waking up to the silence and fresh air of the highlands is one of the best parts of the whole experience.” - What’s unique about the hiking trails in Sweden? “What I appreciate most about hiking in Sweden is how accessible and open nature is.Thanks to the Right of Public Access ‘Allemansrätten’ you can explore almost anywhere,which creates a unique sense of freedom. Combine that with a well-maintained trail system and cozy mountain huts, and it becomes easy to experience the wilderness, whether you’re out for a day or a week.” - What do you enjoy most about hiking? “How it allows me to disconnect from the everyday and reconnect with nature. Being in the mountains, and moving through the landscape under my own power, gives me both mental clarity and physical energy. It’s one of the few times I feel truly present.” #haglöfs #hiking #outsidersbynature

Today is STF Hiking Day in Sweden– a great reminder and opportunity to appreciate the joys of hiking and explore the trails in your local area. This fall, Jonte from @summit.guides has his sights set on one of his favorite routes: the trail from Enaforsholm to Ulvåtjärnen via Silverfallet. “It’s a beauty close to some very much explored trails, but this one is a gem. A little bit off and not as accessible as the other trails. There’s a waterfall, peaks and some very beautiful mountain lakes. What's not to like?” - What’s unique about the hiking trails in Sweden? “The diversity of starting in the forest and then, little by little, following all the different shapes of nature that you encounter as you gain elevation and finally reach the vast mountain surroundings. It's like a story that you are actually walking in!” - What do you enjoy most about hiking? “It's not just Type 1 fun all the time. You encounter weather and shit happens when you’re out in the mountains. You need to be as prepared as you can be, and you need to stay humble because you never know what Mother Nature will bring you.” #haglöfs #outsidersbynature #hiking #vandring

Repair or replace? It’s a question manufacturers like us grapple with when faced with the frustration of a product defect.⁠ ⁠ We always prioritize repair over replacement and encourage our consumers to reach out if a product should fail. Why? Because the best way to prevent the environmental impact of an already-produced product from growing even larger is to keep it in use for as long as possible.⁠ ⁠ Discovered an issue with your product? Reach out to our customer service team at customerservice@haglofs.se 🪡⁠ ⁠ Read more via the link in our bio 🔗 #haglöfs #outsidersbynature #haglöfsrestored #HaglöfsHighlights

In northern Norway, the seasons shift from midnight sun to fierce winter storms – and Outsider by Nature @adadranger meets them all head-on. From sailing to skiing, she relies on one versatile piece of gear: the Front Proof Jacket. Durable, flexible, and always ready for the unexpected.⁠ ⁠ One Jacket. All Seasons.⁠ ⁠ Read more via the link in bio 🔗⁠ ⁠ #haglöfs #outsidersbynature

Last weekend, we explored the Höga Kusten Trail Run — through the breathtaking scenery of northern Sweden.   We’re proud to partner with @friluftsbyn, making this event possible and sharing the experience with such passionate trail runners. #haglöfs #outsidersbynature

Monja, aka @takemetoalaska_ , hit the road again this summer, seeking soul-stirring landscapes and peak mountaineering experiences in the Alps. She kicked off the journey on the Swiss side, where she ventured up Aroser Rothorn, the highest mountain in the Plessur Alps, before wandering onwards to explore more mountain trails. Here are her field notes from Switzerland⤵⁠ ⁠ AROSER ROTHORN, 2,980 m⁠ “ It’s a demanding hike in the Canton Graubünden that offers fantastic views. Without a doubt, this was the perfect kickoff for this year’s journey through the Alps. I couldn’t be happier, knowing I will be spending the next weeks outside in the mountains every day.” ⁠ ⁠ SCOPI, 3,190 m⁠ “Scopi is a mountain in the Lepontine Alps, right on the border between the cantons of Ticino and Graubünden. The hike begins at Lai da Sontga Maria, with approximately 1,300 meters of elevation to be conquered before reaching the summit. The trail is consistently steep, but never particularly difficult. From the top, you’re rewarded with a breathtaking 360-degree panorama of the surrounding peaks.”⁠ ⁠ HEJI ZWÄCHTE, 3,086 m⁠ “This hidden gem of a mountain offers an incredible panorama right at the gateway to the high Bernese Alps. With 1,730 meters of elevation gain, the hike was quite a workout, especially after all the tours I’d done the days before. On the way, you pass the little Öuchummseewji Lake, perfect for a quick dip to cool down. I didn’t encounter a single person on the trail, which made the experience even better.”⁠ ⁠ TÄLLISTOCK, 2,861 m ⁠ “On my rest day, I decided to hike up to Tällistock. Starting from the Furka Pass at 2,300 meters, it’s a relatively short hike that rewards you with stunning views of the Rhone Glacier, Lake Grimsel, and the wide Obergoms valley.”⁠ ⁠ #haglöfs #outsidersbynature

Lightweight, packable, and ready for almost anything—the next generation of our popular Front Proof II Jacket shell gear offers even greater waterproofness, an improved fit, and updated features.⁠ ⁠ Built for daily exploration⁠ ✓ 3-layer PROOF™ Pro shell for durable and breathable weather resistance⁠ ✓ Free from intentionally added PFAS ✓ Two-way center front zipper⁠ ✓ Helmet-compatible hood⁠ ✓ Zippered hand pockets accessible while wearing a backpack ⁠ ✓ Ventilation zip⁠ ✓ Multi-use— for hiking, commuting, and more ⁠ ⁠ #haglöfs #outsidersbynature

Ready to embark on a new season of adventure—our latest generation of⁠ shell jackets is durably waterproof, breathable, and free from intentionally added PFAS.*⁠ ⁠ → Discover now, link in bio. ⁠ ⁠ #haglöfs #outsidersbynature

When the journey is the true destination.⁠ ⁠ A one-day hike through the Maderanertal led @meqfisher, 2,034 meters up on an alpine plateau. Dreamlike mountain weather, a play of clouds, and higher up a fresh wind — a reminder to be grateful for the surroundings. It’s less about reaching the hut, more about everything the mountain shows you on the way there.⁠ ⁠ #haglöfs #outsidersbynature

Ehrwalder Sonnenspitze, 2,417 meters Rising up from Tyrol’s Miminger Kette, Ehrwalder Sonnenspitze is a narrow, pyramid-shaped mountain that offers grade II climbing and—in the right weather conditions—stunning, panoramic views all the way to the top, which @takemetoalaska_ was lucky to experience first-hand. Gear for the adventure L.I.M AIRAK 24L BACKPACK L.I.M RIDGE TEE MID STANDARD SHORTS 📷: @ivan_poletti #haglöfs #outsidersbynature #mountaineering

Spectacular views, exhilarating climbs , and a really good sandwich are among the defining moments of this high-altitude adventure @oscarcmorin and his friend Lukas undertook on the unforgiving granite face of Éperon des Cosmiques. Seeking a medium-length day for acclimatization at Aiguille du Midi, they chose the Rebuffat-Pierre route—the perfect objective for a pleasant yet challenging day at altitude. “The route had a sharp arête corner which proved memorable, and the final two pitches included several crack systems leading to the summit,” recalls Oscar. “But the day’s highlight may have been our lunch: half a baguette each, filled with Dijon mayo, cheese, ham, and salad—an ideal reward after climbing a few pitches in the sun.” #haglöfs #outsidersbynature #climbing