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  • Haglöfs Designs Olympic Race Suit for Swedish Alpine and Ski Cross team

    Haglöfs, official partner of the Swedish Olympic Committee (SOK), proudly deepens its role with the Swedish Olympic Team ahead of the 2026 Winter Olympics in Milano Cortina. Already responsible for the lightweight mittens worn by Swedish athletes throughout the Games, Haglöfs can now announce it has been entrusted with the prestigious assignment of designing the official race suit for Sweden’s alp

  • Haglöfs VASA Concept Store Lands in Shanghai

    Haglöfs officially announce the grand opening of its VASA Concept Store in downtown Shanghai on 19 December 2025, marking a new chapter of outdoor experiences in China.Spanning 698 square meters across three floors, the Haglöfs VASA Concept Store is strategically located in the heart of Huaihai Road, an area where Shanghai’s century-old heritage meets contemporary global culture. More than a miles

  • Haglöfs Earns Fair Wear Leader Status

    Haglöfs has been awarded Leader status in Fair Wear’s 2025 Brand Performance Check, achieving a score of 83 points. The recognition reflects the company’s ongoing commitment to strengthening human rights due diligence and building a responsible, transparent supply chain.
    “This acknowledgement from Fair Wear shows that Haglöfs’ human rights due diligence system is aligned with international stan

  • Haglöfs joins forces with 1000skis in a deep exploration of the freeskiing world

    There’s been a void in outdoor gear for quite some time. The balance between high performance and the evolving needs of today’s skiers has been unexplored. To bridge this gap, Haglöfs and 1000skis have joined forces. The goal is simple: to bring together the creativity and attitude of contemporary freeskiing with the proven technology and functionality trusted by mountaineers.
    The result is a s

  • Haglöfs AB Announces CEO Departure

    The Company and Martin Daniels Mutually Agree to Part Ways; Company appoints Chief Commercial Officer Andreas Lorenz as CEO.Stockholm, November 3rd, 2025: Haglöfs AB today announced that Martin Daniels, Chief Executive Officer, will step down from his role at the company. The CEO role will be assumed by Andreas Lorenz, current Chief Commercial Officer. Daniel Tseung, Chairman of the Board at Hag

  • Haglöfs and Twiceme Bring Digital Safety Technology to Winter Apparel for the First Time

    STOCKHOLM, Sweden, October 23, 2025 — Haglöfs, the renowned Swedish outdoor brand today announced its partnership with Twiceme Technology, a company building the digital safety standard for jobsites and adventures. The collaboration integrates Twiceme's innovative digital safety technology into the new Haglöfs ski touring set. The integration marks Twiceme's entry into the winter outdoor apparel m

  • Haglöfs Moves its Headquarters to Slakthusområdet

    Outdoor brand Haglöfs has signed an agreement with Atrium Ljungberg to lease 1,400 m² of office space in Stockholm’s Slakthusområdet district. Haglöfs will move to its new premises in autumn 2026, which will serve as the company’s headquarters and showroom.
    In November next year, Haglöfs will move into Lilla Marknadshallen, one of Slakthusområdet’s historic buildings. The building is renowned f

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It’s not so much about how the snow looks, but how it feels. Given the interplay of ever-evolving light in Sweden, it’s often not easy to read the snow by sight when out ski touring. Mountain guide, climber, and skier @mountain_bruce says successfully traversing the snow requires developing the ability to sense and interpret subtle surface changes. ⁠ ⁠ “The snow starts falling early, already in December. The days are short then, and the conditions aren’t always great. What’s typical for skiing in Sweden is how much you have to adapt — to the weather, and especially to the light. Not just the length of the days, but the quality of the light throughout the season."⁠ ⁠ “In Scandinavia, we often get this gray mass of clouds rolling in. Whereas in the Alps, when the clouds come in, it snows — and then it clears up again. Here, we can have that gray mass for weeks at a time.”⁠ ⁠ “You get really good at skiing in flat light in Sweden. It takes a certain technique — you have to feel the surface. I think you become a very good skier by not being able to see every formation, but feeling them instead. You soften your body, your knees, your legs — your whole body. And you also get really good at making the most of the good days.” ⁠ ⁠ #haglöfs #outsidersbynature

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The Vassi GTX set was born in 2012 with a clear goal: to create a ski kit versatile enough for the entire winter season, from the deep cold of December to the warmth of May. @perjonssonohlin, together with Asbjørn Eggebø-Næs and designer Anna Orreman, began sketching a new ski collection focused on creating a jacket and pants that could perform seamlessly throughout the entire winter season.⁠ ⁠ “The idea was to design a ski set that could easily ventilate during short hikes from a lift system, while looking and feeling right at any age. It had to move with you, not against you, a set anyone could connect with. By laying out the gear we typically carry, we quickly realized the pockets needed to be generously sized and precisely placed to keep essentials secure and eliminate unwanted movement.”⁠ ⁠ Today more than ever, the Vassi set balances freedom and reliability. Every detail is engineered for trust, so freeriders can focus on the mountain, not their gear. Performance decoded for the wild, enabled by @goretexbrand GORE-TEX® Pro. #haglöfs #outsidersbynature #goretex

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Just as a turbulent sea yields polished rocks, for the dedicated, Sweden’s rough mountain conditions eventually produces skillful skiers. Something @skimanguy says you first realize when skiing anywhere else in the world. ⁠ ⁠ “People often say Swedish skiers are really well-trained. Both in terms of handling snow conditions — it’s often rock hard — and wind and cold. We’re prepared for the worst, right from the start. You’re trained in it — in one of the toughest climates there is.”⁠ ⁠ “In North America, skiing feels like a walk in the park. It’s sunny, it’s almost unreal. Many places have, like, 300 days of sunshine and 15 meters of snow. It’ll cloud over at night, dump snow, and then clear up again in the morning. It feels like spring all the time. Same with the Alps when you’re down in the valley in winter. As a Swede you think, ‘Damn, they’ve got it good, it’s like spring here.’ Of course, there are extreme spots too — If you go to the top of Mont Blanc and it’s windy, it can be brutal. But in Åre, down in the village, the weather can be just as harsh as up on the top of Mont Blanc. So yeah, we’re really not spoiled. Growing up here means you’re ready for any kind of weather.”⁠ ⁠ #haglöfs #outsidersbynature

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First tracks of the season⁠ ⁠ @hennapalosaari ventured far north to the Finnish Lapland to seize the opportunity to go ski touring on freshly fallen snow with mesmerizing polar lights overhead.⁠ ⁠ “It's been a snowy start of the season, but there's no proper base under the cold, fluffy snow, so the options for touring are still limited, but at the beginning of the season, it's also just nice to get out there and enjoy the polar night colors on clear days.” ⁠ ⁠ #haglöfs #outsidersbynature #touring

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11 stops, eight exhilarating films, and loads of warm community vibes.⁠ As this year’s Outsiders by Nature Film Festival nears its close — with only one stop left — we’d like to extend our heartfelt thanks to everyone who joined us, as well as to the filmmakers and adventure-seekers whose stories have inspired us all!⁠ ⁠ Now streaming ⁠ Missed this year’s festival, or wish you could see all of the films? Then you’ll be happy to hear our Digital Film Festival is now live! Gather some friends, tap the link in our bio, and watch this year’s films from the comfort of home.⁠ #haglöfs #outsidersbynature

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To encounter snow in Sweden is a raw and unpredictable experience. As Alpinist and skier @malvabjorkman relates, the harsh elements interacting with the snow not only shape the ski touring journey but also, eventually, the skier themselves — because you can’t wait for the perfect day to head out.⁠ ⁠ “If you go up to Riksgränsen, you can experience a snowstorm on just an ordinary Tuesday. But to experience a snowstorm in the Alps, you have to take the lift up — and that lift closes when the weather gets that bad…In the Alps, good snow and good conditions are more of an everyday thing, whereas in Scandinavia, a good day really stands out.”⁠ ⁠ “Another very unique thing about ski touring in Scandinavia is the flat light — when you can’t see what you’re skiing on. The contours just disappear. And that’s really common, especially when you’re skiing above the tree line.” ⁠ ⁠ “If you’ve skied a lot and spent time outdoors in winter in Scandinavia, you’ve experienced harsh weather, tough conditions. Eventually, if you want to go skiing that year, you just have to head out in that bad weather. And that makes you a safe mountain traveller — someone who’s good at being outside.”⁠ ⁠ #haglöfs #outsidersbynature

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Celebrating the outdoor moments we’ve shared, and the adventures yet to come! ⁠ ⁠ From our team to yours, we’d like to thank you for sharing another memorable year with us, exploring the greatest playground ever made. ⁠ ⁠ Need help finding the right gear for your winter adventures? Visit your local Haglöfs Store to chat with us. ⁠ ⁠ 📷: Pictured here: Staff members and ambassadors at our Brand Store in Åre, ready to hit the slopes. ⁠ ⁠ 📷️: @darrenhamlinphotography ⁠ #haglöfs #outsidersbynature⁠

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