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  • Haglöfs and Polartec introduce Standard Issue Black™ — a shared black standard to reduce unnecessary variation in the outdoor industry

    Black is the most used color in outdoor apparel, yet it’s rarely the same shade from one fabric to another. Across the industry, countless versions of black are developed and dyed separately, creating unnecessary complexity and impact.
    That’s why Haglöfs and Polartec joined forces to introduce Standard Issue Black™ — a pre-dyed black standard designed to simplify sourcing and reduce the environ

  • Haglöfs strengthens management team with CPO appointment and global DTC promotion

    Haglöfs appoints Linden Mallory as Chief Product Officer (CPO) and promotes Paulina Arnberg to Global Director DTC & Merchandising.Linden joins Haglöfs from Pas Normal Studios and previously held several leadership roles at Patagonia. With deep expertise in product strategy and innovation, combined with his experience as a seasoned mountain guide, Linden brings both strategic clarity and authe

  • Alex Hackel joins Haglöfs as new brand ambassador

    Swedish outdoor brand Haglöfs is proud to announce that professional skier Alex Hackel has joined the brand as its newest ambassador.
    Known for redefining modern freeskiing through creativity, authenticity, and community-driven storytelling, Hackel represents a new generation of athletes who push boundaries both on and off the mountain. From X Games podiums and self-produced street ski films to

  • Haglöfs takes on the summer heat with light and airy outdoor essentials


    Discover a new season of outdoor gear designed for endless summer exploration with versatile styles that prioritize breathable comfort and technical performance.This season, Haglöfs presents a new generation of outdoor gear built for long days of exploration beneath the summer sun. The collection combines modern silhouettes with technical functionality powered by high-performance fabrics buil

  • Haglöfs launches new line of lightweight, high-performance footwear built for every adventure


    The new L.I.M Horizon Collection is engineered for comfort and freedom on almost any terrain. This season, Haglöfs introduces the L.I.M Horizon Collection for explorers seeking lightweight performance without compromise. It comes equipped for a wide range of activities, terrains, and weather conditions, featuring the latest technologies from Vibram and GORE-TEX. True to the L.I.M Series’ “les

  • Haglöfs’ “Less is More” series challenges every gram to maximize the feeling of freedom outdoors


    A new season of lightweight, packable, and versatile outdoor essentials has arrived.
    Haglöfs is releasing a fresh batch of L.I.M Series styles, all built around the idea that if you head out with less, you’ll be free to experience more. The spring/summer 2026 styles are lightweight, packable, and versatile as always, while prioritizing seasonal comfort through the use of breathable, fast-d

  • Haglöfs Designs Olympic Race Suit for Swedish Alpine and Ski Cross team

    Haglöfs, official partner of the Swedish Olympic Committee (SOK), proudly deepens its role with the Swedish Olympic Team ahead of the 2026 Winter Olympics in Milano Cortina. Already responsible for the lightweight mittens worn by Swedish athletes throughout the Games, Haglöfs can now announce it has been entrusted with the prestigious assignment of designing the official race suit for Sweden’s alp

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Color choices have long-term consequences. ⁠ ⁠ The Standard Issue Black™ initiative comes to life through the Black Capsule — a limited collection created from leftover @polartecfabric fabrics in multiple shades of black.⁠ ⁠ Rather than creating something new, the capsule combines these variations to highlight the implications of today’s fragmented approach to black. And to set the context for a shared standard going forward.⁠ ⁠ Read more via the link in bio.⁠ ⁠ #haglöfs #outsidersbynature #MadeToGoBeyond #polartec #standardissueblack

haglofs

Over 20 virtually identical shades of black.⁠ ⁠ When @polartecfabric and the Haglöfs R&D team sat down to review materials, they identified a wide range of black variations in active use within Polartec's original technical fleece series. Each required its own dye process, production volume, and resources, despite appearing visually similar.⁠ ⁠ Standard Issue Black™ addresses this inefficiency at scale. Compared to traditional piece-dyed black fabrics, it reduces water usage in production by over 50% and saves a minimum of 20% compared to traditional piece-dyed black fabrics, based on internal production assessment. This offers a more resource-efficient approach to one of the most widely used colors in outdoor apparel.⁠ ⁠ #haglöfs #outsidersbynature #MadeToGoBeyond #polartec #standardissueblack

haglofs

Launching Standard Issue Black™ ⬛⁠ ⁠ Our one-night exhibition highlighted an often overlooked industry problem: color fragmentation. To demonstrate the excess of nearly identical black fabrics in the outdoor industry, we created the Black Capsule entirely from @polartecfabric leftovers. ⁠ ⁠ Among friends, innovators, and our community, we listened as @oletheolethe set the tone for the evening. Feeding off the energy, Polartec® and the Haglöfs R&D team held a panel talk, encouraging the outdoor industry to acknowledge and address this issue.⁠ ⁠ #standardissueblack

haglofs

Black comes in many shades.⁠ ⁠ Every year, outdoor brands order countless rolls of fleece in almost identical variations of black. Each one demands its own dyeing process, creating unnecessary complexity and impact.⁠ ⁠ Standard Issue Black™ is a new standard presented by Haglöfs and @polartecfabric: a shared shade of black, pre-dyed at scale, available to the whole industry.⁠ ⁠ Read more via the link in bio.⁠ ⁠ #haglöfs #outsidersbynature #MadeToGoBeyond #Polartec #standardissueblack

haglofs

Carry essentials from hut to hut – packed in the lightweight L.I.M Touring Pro. Designed for for multi-day ski-touring journeys in alpine environments.⁠ ⁠ ✓ EVA foam back panel, shoulder straps and hip belt⁠ ✓ Compressible main compartment⁠ ✓ Dual ice axe toggles and ski pole attachments⁠ ✓ Adjustable weight distribution⁠ ✓ Internal webbing for two-way radio base unit⁠ ⁠ → Discover the L.I.M Touring Pro backpack, link in bio.⁠ ⁠ #haglöfs #outsidersbynature

haglofs

THE COMPETITION IS CLOSED. THE WINNER HAS BEEN CONTACTED VIA DM. Win two spots at Haglöfs Ski Camp 2026. ⁠ ⁠ You and a friend are dreaming about exploring the quiet wild of Kebnekaise? ⁠ ⁠ This is your chance to ski down awe-inspiring peaks before spending the night beneath the arctic skies. On the agenda: ski touring, live music with our vibrant community, and breathing in lots of crisp mountain air together.⁠ ⁠ The prize includes travel from Stockholm, Sweden, to Haglöfs Ski Camp at the base of Kebnekaise on Monday, March 23; accommodation in a shared tent with others; authentic local meals; ski touring in small groups; and live music. Plus travel back home to Stockholm on March 27. ⁠ ⁠ How to enter: ⁠ ⁠ 🏔️ Like this post ⁠ 🏔️ Follow us on Instagram ⁠ 🏔️ Tag a friend you want to bring to Haglöfs Ski Camp ⁠ ⁠ The giveaway is open to legal residents of the European Union, Switzerland, the UK, and Norway who have reached the age of 18. The last chance to enter is on March 11, 2026, at 23:59 (CEST). One winner will be randomly selected and contacted via Instagram DM by @haglofs. ⁠ ⁠ The winner must comply with all safety, equipment, and insurance requirements, and Haglöfs reserves the right to decline participation if these requirements are not met. ⁠ ⁠ By participating, you acknowledge that the competition is in no way sponsored, endorsed, associated, or administered by Instagram, and you agree to release Instagram from any and all liability connected with the competition. ⁠ ⁠ Click the link in bio for the full T&Cs.⁠ ⁠ #haglöfs #outsidersbynature

haglofs

Although our insulated jackets are durably made using tear-resistant outer fabrics, accidents can still happen when you’re exploring the wilderness. Follow the instructions below to repair holes and keep your garment outdoor-ready. ⁠ ⁠ HOW TO REPAIR A HOLE⁠ What you’ll need:⁠ - Self-adhesive, pressure-sensitive repair tape or patches (these are commonly available at specialist outdoor stores)⁠ - A pair of scissors⁠ - A flat and smooth tool⁠ ⁠ What to do: ⁠ 1. Gently clean and dry the area around the hole. Remove any dirt or loose debris, but avoid machine washing to prevent the hole from getting larger.⁠ 2. Trim any loose threads around the hole and carefully push any feathers back inside. Avoid pulling feathers out, as this can enlarge the hole and lead to more feathers escaping.⁠ 3. Prepare your repair patch or tape. If it needs trimming, draw an oval (or another shape with rounded edges) on the backside of the patch. Ensure the patch is large enough to leave at least a one-centimeter margin around the hole.⁠ 4. Use scissors to cut out the patch, ensuring the edges are well-rounded to prevent peeling.⁠ 5. Carefully peel off the backing from the patch, avoiding contact with the sticky side.⁠ 6. Place the patch over the hole, press it firmly onto the fabric, and use your fingernail or a tool like a credit card (with smooth edges) to smooth out any trapped air bubbles.⁠ 7. Firmly apply pressure for a little longer to ensure the patch adheres securely — and you’re done!⁠ ⁠ → Tap the link in bio for more insulation care tips

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