Haglöfs announces Maria Granberg as their new ambassador

Press releases   •   May 08, 2020 08:00 CEST

Haglöfs has signed Swedish adventure athlete, high altitude mountaineer, and mental performance coach Maria Granberg as their new ambassador. Maria brings a strong background in mountaineering with the accomplishment of being the fourth Swedish woman to summit Mount Everest in May 2016.

THE JEWEL IN THE L.I.M CROWN

Press releases   •   Apr 28, 2020 08:00 CEST

Innovation, cutting-edge design and a real understanding of the rigors of outdoor activity combined. This season, the L.I.M range is more comprehensive than ever before. Every garment in it is as light and as protective as possible. But one of the SS20 collection’s outstanding pieces - the L.I.M Crown Jacket - proves the concept like never before.

HAGLÖFS’ L.I.M JACKET: THE LIGHT SWITCH

Press releases   •   Apr 02, 2020 08:00 CEST

One of the defining features of the SS20 collection from Haglöfs is lightness. This is best exemplified by the lightweight and high-performance L.I.M range. This season, Haglöfs’ lineup of L.I.M gear introduces new members to the family and improved versions of existing ones taking pride of place.

​THE L.I.M BARRIER JACKET FROM HAGLÖFS: IT’S ROCKET SCIENCE

Press releases   •   Mar 04, 2020 08:00 CET

Haglöfs' L.I.M Barrier Jacket makes use of a space-age technology for a truly outstanding protection and performance piece. One of the pieces that stands out from Haglöfs' SS20 collection is the new L.I.M Barrier Jacket: a protective insulated jacket that uses cutting-edge material technology to keep the wearer warm and comfortable, without slowing them down.

HAGLÖFS FALL / WINTER 2020

Press releases   •   Feb 18, 2020 08:00 CET

Haglöfs raises the bar and the altitude for Fall/Winter 2020 with innovative products and first of their kind technologies. For Fall/Winter 2020 the brand concentrates its energy on products engineered for mountaineering, steep descents and varying trekking terrain. This is complimented with groundbreaking insulation technologies and new approaches to how one uses the standard hiking boot.

HAGLÖFS CONTINUES TO TAKE MARKET SHARE IN 2019

Press releases   •   Jan 27, 2020 08:00 CET

​2019 was yet another good year for Haglöfs, with a growth rate that outperformed the outdoor market. The development is linked to the ongoing transformation of Haglöfs into a more consumer-oriented company. A direction that will be further intensified in 2020 as the company’s Global Sales Director Fredrik Ohlsson takes the helm as CEO of Haglöfs.

NEW 'LEFTOVER' COLLECTOR’S EDITION FROM HAGLÖFS

Press releases   •   Dec 11, 2019 13:27 CET

Haglöfs has added brand new moccasins to its Leftover range ­– high-quality, highly functional collector's item that are made from leftover material that otherwise would have ended up being wasted or recycled. They've been designed to stand out and liven up your outdoor wardrobe, as well as reducing waste in an innovative and useful way.

GREEN FRIDAY: HAGLÖFS TURNS BLACK FRIDAY UPSIDE DOWN BY DOUBLING ITS PRICES

Press releases   •   Nov 25, 2019 11:00 CET

The Swedish outdoor brand Haglöfs has, since 2016, chosen to take a stand against the phenomenon of Black Friday where retailers hand out outrageous discounts on all kinds of consumer goods.

L.I.M GTX SHAKEDRY HOOD – A ONE OF A KIND JACKET

Press releases   •   Nov 20, 2019 09:13 CET

This fall, Haglöfs introduces the L.I.M GTX SHAKEDRY Hood to its collection. This jacket hides a secret in plain sight - a unique combination of high-performance GORE-TEX® SHAKEDRY™ and breathable body-mapped Quadfusion™ ƞ for warmth. It’s an essential mid layer and a fully-featured shell jacket, in one.

HAGLÖFS TILLDELAS SVERIGES ÄLDSTA MODEPRIS

Press releases   •   Nov 15, 2019 09:05 CET

Damernas Värld har sedan 1982 årligen delat ut det prestigefyllda priset Guldknappen till särskilt framträdande modevarumärken. I år tilldelas priset Haglöfs som premieras för att förena utmärkt svensk design med ett genomgående hållbarhetstänk och en vilja att ständigt utvecklas.

Contacts 2 contacts

  • Press Contact
  • PR & Sponsorship Specialist
  • PR
  • likbsakc.gszrushbbez@hxkaglclotnfshz.sapenh
  • + 46 76 677 67 84

  • Press Contact
  • CSR, Corporate information
  • CSR, Corporate information
  • safbrajx.srjkoshgsjnbeqqrgfc-cjyuappdrupasvb@htxagjqlozdfsol.sgpexj
  • +46 8 121 362 33
  • +46 8 584 40 014

About Haglöfs

In 1914, Wiktor Haglöf made the first stitch in a backpack that went on to inspire generations of people to get outside. From our Swedish heritage, with a commitment to sustainability and innovation, Haglöfs has continued to create progressive outdoor products at the highest level for hiking, mountaineering and freeriding. The Haglöfs brand is currently marketed to the Nordic region, Europe and Asia, and has been owned by ASICS Corporation since 2010. For more info, please visit www.haglofs.com.

Address

  • Haglöfs
  • Henry Bergstens väg 3, Hus B
  • 176 69 Järfälla
  • Sweden

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