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  • Haglöfs Earns Fair Wear Leader Status

    Haglöfs has been awarded Leader status in Fair Wear’s 2025 Brand Performance Check, achieving a score of 83 points. The recognition reflects the company’s ongoing commitment to strengthening human rights due diligence and building a responsible, transparent supply chain.
    “This acknowledgement from Fair Wear shows that Haglöfs’ human rights due diligence system is aligned with international stan

  • Haglöfs joins forces with 1000skis in a deep exploration of the freeskiing world

    There’s been a void in outdoor gear for quite some time. The balance between high performance and the evolving needs of today’s skiers has been unexplored. To bridge this gap, Haglöfs and 1000skis have joined forces. The goal is simple: to bring together the creativity and attitude of contemporary freeskiing with the proven technology and functionality trusted by mountaineers.
    The result is a s

  • Haglöfs AB Announces CEO Departure

    The Company and Martin Daniels Mutually Agree to Part Ways; Company appoints Chief Commercial Officer Andreas Lorenz as CEO.Stockholm, November 3rd, 2025: Haglöfs AB today announced that Martin Daniels, Chief Executive Officer, will step down from his role at the company. The CEO role will be assumed by Andreas Lorenz, current Chief Commercial Officer. Daniel Tseung, Chairman of the Board at Hag

  • Haglöfs and Twiceme Bring Digital Safety Technology to Winter Apparel for the First Time

    STOCKHOLM, Sweden, October 23, 2025 — Haglöfs, the renowned Swedish outdoor brand today announced its partnership with Twiceme Technology, a company building the digital safety standard for jobsites and adventures. The collaboration integrates Twiceme's innovative digital safety technology into the new Haglöfs ski touring set. The integration marks Twiceme's entry into the winter outdoor apparel m

  • Haglöfs Moves its Headquarters to Slakthusområdet

    Outdoor brand Haglöfs has signed an agreement with Atrium Ljungberg to lease 1,400 m² of office space in Stockholm’s Slakthusområdet district. Haglöfs will move to its new premises in autumn 2026, which will serve as the company’s headquarters and showroom.
    In November next year, Haglöfs will move into Lilla Marknadshallen, one of Slakthusområdet’s historic buildings. The building is renowned f

Social media

Sweden may not have the highest mountains, but when the snow collides with the harsh Nordic elements, traversing them is not for the faint-hearted. Comparing her vast snowboarding adventures, @hennapalosaari considers the ones in Sweden to be on the rougher side.⁠ ⁠ “In France, you might have to go really high up to get the same kind of conditions, but here you don’t necessarily need to go that high. You just get crazy weather anyway. I think it’s about the different elements meeting — a lot of wind, for example — which is one of the factors that can make the weather really brutal.”⁠ ⁠ "You definitely need a completely different setup to stay comfortable here than you would in, say, Austria. There, even though you have big mountains around 1,500 meters or more, the conditions are much milder most of the time. ⁠ ⁠ “But I actually enjoy the roughness of Nordic conditions — it’s kind of rewarding when you push through it. Like last spring, when we were biking up to Trollstigen and it was snowing straight into our faces. We camped up there afterwards. The thing is, the weather often looks worse from the outside, but once you’re in it, and you’re properly geared up for it, it’s really not that bad.”⁠ ⁠ #haglöfs #outsidersbynature

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Exploring remote new heights — @fuersingerjulian soared beyond the bounds of the ski resort on his latest paragliding adventure in the alps, flying towards Susten Pass and landing on the far side of Grassen Mountain. ⁠ ⁠ “Since the approach from the valley is practically impossible at this time of year, we were completely alone in the area. We found a small gap in the clouds and got back to the north side, then flew back towards Engelberg. Just before takeoff, a rather unfavorable downdraft picked up. So we were very happy when we were both airborne, saving ourselves a very arduous four-hour descent.”⁠ ⁠ #haglöfs #touring #outsidersbynature #flyandski⁠

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Fast-changing conditions, combined with long, wide, and largely untouched mountain terrain, make ski touring in Sweden a unique challenge. @tom_olivers says growing up in Sweden has turned him into an adaptable skier who tries to make the best of any situation. ⁠ ⁠ “Sometimes we ski on nothing but ice and hard-packed snow because the mountain’s been completely blown clean. Our strength isn’t powder — we just don’t get it that often. It’s not our natural habitat. But we’re good at handling varied, difficult conditions. And when we do get good conditions, I think we’re among the most grateful skiers in the world. Because when it’s good at home, it’s really, really good.” ⁠ ⁠ "The Swedish way is that you’re not close to much — it’s wilderness, and you have to be able to take care of yourself out there. The climate is tougher to deal with. There’s more wind. It’s colder than in the Alps. And the weather can shift fast up in the mountains.That puts quite a lot of pressure on your gear, in a way you don’t get in many other places. Here, you have to think more carefully about your clothing and safety because you’re farther from shelter, like on Everest, in a way. You’re far from help. It just requires more preparation.”⁠ ⁠ #haglöfs #outsidersbynature

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