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155 GRAMS OF INTELLIGENCE | THE BLACK ANORAK

Press release -

155 GRAMS OF INTELLIGENCE | THE BLACK ANORAK

In a very limited edition Haglöfs presents The Black Anorak – an extremely light and breathable shell piece in an exciting new material.

The look of The Black Anorak immediately hints that it is made from a special sort of fabric. The matte black synthetic lustre is down to the use of the brand-new GORE-TEX®Active Training Shell, a material thatalso givesextreme light-weight, supreme breathability, wind- and waterproofness, permanent beading with no need for extra water repellence treatment – as well as aesthetics that stand out completely from the crowd.
The Black Anorak weighs in on a mere 155 grams, and is intelligent enough to be carried with you everywhere forbeating unexpected bad weather - no matter whether in the great outdoors or inan urban environment.

Available now in selected stores.

For more information, please contact:

Sara Skogsberg Cuadras
Communications Manager
+468 58440 014
sara.skogsberg-cuadras@haglofs.se

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More than a century ago, Wiktor Haglöf designed a backpack for the local workers of Swedish small town Torsång. The durable, practical backpack would be the proud beginnings of what today is one of the world’s largest manufacturers of outdoor clothing, footwear and hardware. The Haglöfs brand is currently marketed to the Nordic region, Europe and Asia is owned by ASICS Corporation since 2010. For more info, please visit www.haglofs.com

Contacts

Sara Skogsberg Cuadras

Sara Skogsberg Cuadras

Press contact CSR & Corporate Communicatins Manager +34616424178
Sophia Schlör

Sophia Schlör

Press contact PR Manager PR +46720773930

Welcome to Haglöfs!

We come from Sweden, a country of extreme weather and extensive landscape. A place where the outdoors isn’t just a far off place, it’s in the fabric of our culture and community. We are committed to creating gear that will support anyone, anywhere in their own outdoor adventure. We were founded in 1914 by Wiktor Haglöf, a visionary with a dream and a toolbox. Our story has evolved from humble beginnings, and we’ve ventured into new territory, creating technical designs that set a new standard in craftsmanship.

At Haglöfs, we are Outsiders by Nature. We draw outside the lines, think outside the box, and live outside our comfort zones. We encourage exploration both physically and mentally through embracing the outdoors. We believe that everyone can experience the outdoors, and do all we can to ensure that it will still be there for future generations to explore.

Haglöfs
Gustavslundsvägen 141
167 51 BROMMA
Sweden