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A SUSTAINABLE JACKET FOR UNRELIABLE WEATHER | L.I.M PROOF

Press release -

A SUSTAINABLE JACKET FOR UNRELIABLE WEATHER | L.I.M PROOF

The L.I.M Proof Jacket is not made for a rainy day. Nor a windy. And not for a sunny day either. It’s made for a sunny-then-windy-then-rainy-and-then-sunny-again day. 

It is wind- and waterproof and features great breathability. It has a clean design because in creating it, Haglöfs stripped down everything apart from the bare essentials. It is packable and lightweight enough to always have at hand.It is also sustainable, constructed from fluorocarbon-free PROOF™ fabric for outstanding performance but with great respect to the environment.

"We aimed to create a material kind to both people and nature. This is our PROOF™. Waterproof and breathable, with a fluorocarbon free laminate and water repellent treatment that will keep you dry. Our PROOF™ products are a good choice for those who want to enjoy the outdoors with a minimal impact on nature", said Eva Mullins, Sustainabilityat Haglöfs.

L.I.M Proof Jacket takes people outdoors, giving them the opportunity to make the most of their experience without having to be worried about what ever weather conditions might be thrown their way. Simply put, a sustainable jacket for unreliable weather. 

Text and associated images can be downloaded at www.haglofs.com/press 

For more information, please contact: 

Sara Skogsberg Cuadras 
Communication Manager 
+46 8 584 40 014 
sara.skogsberg-cuadras@haglofs.se

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More than a century ago, Wiktor Haglöf designed a backpack for the local workers of Swedish small town Torsång. The durable, practical backpack would be the proud beginnings of what today is one of the world’s largest manufacturers of outdoor clothing, footwear and hardware. The Haglöfs brand is currently marketed to the Nordic region, Europe and Asia is owned by ASICS Corporation since 2010. For more info, please visit www.haglofs.com

Contacts

Sara Skogsberg Cuadras

Sara Skogsberg Cuadras

Press contact CSR & Corporate Communicatins Manager +34616424178
Sophia Schlör

Sophia Schlör

Press contact PR Manager PR +46720773930

Welcome to Haglöfs!

We come from Sweden, a country of extreme weather and extensive landscape. A place where the outdoors isn’t just a far off place, it’s in the fabric of our culture and community. We are committed to creating gear that will support anyone, anywhere in their own outdoor adventure. We were founded in 1914 by Wiktor Haglöf, a visionary with a dream and a toolbox. Our story has evolved from humble beginnings, and we’ve ventured into new territory, creating technical designs that set a new standard in craftsmanship.

At Haglöfs, we are Outsiders by Nature. We draw outside the lines, think outside the box, and live outside our comfort zones. We encourage exploration both physically and mentally through embracing the outdoors. We believe that everyone can experience the outdoors, and do all we can to ensure that it will still be there for future generations to explore.

Haglöfs
Gustavslundsvägen 141
167 51 BROMMA
Sweden