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Eva Mullins, new sustainability manager at Haglöfs
Eva Mullins, new sustainability manager at Haglöfs

Press release -

EVA MULLINS NEW SUSTAINABILITY MANAGER AT HAGLÖFS

In 2008 Haglöfs officially built its CSR and sustainability work into the centre of its development strategy and in recent years Haglöfs has developed into one of the world's leading outdoor companies in the area of sustainability. Now the company takes another step forward by appointing Eva Mullins as new Sustainability Manager.

Eva Mullins, 37, has worked for Haglöfs since 2008, and comes most recently from the position as material developer.

“With her experience and deep expertise knowledge of materials, chemicals as well as our supply chain and our products, Eva is the natural choice to take on this key position in order to further and constantly drive our overall sustainability agenda” said Peter Fabrin, CEO for Haglöfs.

“Our work is influenced by an enormous number of factors - not least producing equipment and clothing that our customers can rely on to protect them from the elements. But we're also at the end of a long supply chain, and making sure that all of its links are strong and dependable is as much a part of our sustainability work as choosing materials and designing. Influencing suppliers, working with stakeholders, listening to the market and what our customers think: each of these is a key detail on the overall big picture” said Eva Mullins, Sustainability Manager at Haglöfs.

“There is enormous passion for sustainability at Haglöfs and we have come a very long way in many areas. We are now clearly at world class level, and with Eva Mullins in the driver’s seat we take yet another step forward to ensure that our sustainability work will continue to develop” concluded Peter Fabrin.

Eva Mullins replaces Lennart Ekberg who retires.

Text and associated images can be downloaded at www.haglofs.com/press

For more information, please contact:

Sara Skogsberg Cuadras
Communication Manager
+34 616 424 178
sara.skogsberg-cuadras@haglofs.se

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Haglöfs develops clothing, footwear and hardware for people who invest in an active outdoor lifestyle. From small-scale backpack manufacturing in 1914, Haglöfs has developed into one of the world’s leading suppliers of technical and sustainable outdoor products by means of modern product development and strategic distribution. The Haglöfs brand is primarily marketed to 25 European and Asian markets and the company employs more than 200 people. Sales for 2015 amounted to SEK 776 million. Haglöfs is owned by ASICS Corporation since 2010. www.haglofs.com

Contacts

Sara Skogsberg Cuadras

Sara Skogsberg Cuadras

Press contact CSR & Corporate Communicatins Manager +34616424178
Sophia Schlör

Sophia Schlör

Press contact PR Manager PR +46720773930

Welcome to Haglöfs!

We come from Sweden, a country of extreme weather and extensive landscape. A place where the outdoors isn’t just a far off place, it’s in the fabric of our culture and community. We are committed to creating gear that will support anyone, anywhere in their own outdoor adventure. We were founded in 1914 by Wiktor Haglöf, a visionary with a dream and a toolbox. Our story has evolved from humble beginnings, and we’ve ventured into new territory, creating technical designs that set a new standard in craftsmanship.

At Haglöfs, we are Outsiders by Nature. We draw outside the lines, think outside the box, and live outside our comfort zones. We encourage exploration both physically and mentally through embracing the outdoors. We believe that everyone can experience the outdoors, and do all we can to ensure that it will still be there for future generations to explore.

Haglöfs
Gustavslundsvägen 141
167 51 BROMMA
Sweden