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HAGLÖFS FW16 - HIGHLIGHTS

Press Release   •   Jan 22, 2016 11:13 CET

For Fall 2016, Haglöfs’ selection will cover all types of winter activities and environments, from thin, protective products for adrenaline-pumping activities in mild climates to thick, warm garments that can withstand extreme cold.

Haglöfs’ brand new Touring collection, which consists of minimalistic, extremely light and highly breathable products, is an example of the former. Inspiration for the collection was taken from the Alps and the trends that are growing in popularity there.

At the other end of the scale we find MOJO JACKET, which is hands-down Haglöfs' warmest jacket. No compromises were made during its development, and it is perfect for really cold days in the mountains, at base camp or on an expedition. MOJO is also a bluesign®product. It is made with bluesign®-approved fabrics and insulated with bluesign®-approved down that has been treated with an entirely fluorocarbon-free impregnation.

Haglöfs’ goal to be the global outdoor leader in sustainability is also clearly evident in this year's collection, where fluorocarbon-free impregnation and traceable down can be found in a large percentage of the products. For Fall 2016, Haglöfs will also introduce its first bluesign®-approved shell jacket in 3-layer Gore-Tex®. SELJA JACKET is one of the highlights of Haglöfs' Outdoor Lifestyle concept, 19FOURTEEN.

Haglöfs' Ski collection is one example of another dimension of sustainability. Thanks to its innovative material, smart solutions and updated color scheme, this year's collection has been developed for a wider area of use - the only limit is your imagination. New COULOIR JACKET is an example of this new approach. It was originally designed for freeskiing, but it is just as perfect for downhill skiing, in the mountains or in the forest. You could say that Haglöfs has returned home to what was once the key concept of the company's design and product development: versatility and boundlessness.

Returning home is also a good expression for the introduction of the new SPITZ JACKET – the legendary Mountaineering jacket that has served as a model for many successors over the past ten years. New SPITZ keeps the best features from the original model but has been reinvented with today's modern materials and construction solutions. The new SPITZ is based on an old classic and has every possibility for becoming a new, modern classic.

Last but not least, it is worth mentioning the improvement that Haglöfs has made to its synthetic insulation, QuadFusion™ Mimic, which now more than ever is a true alternative to down. Thanks to the insulation's ability to maintain its performance when damp as well as when the insulation has been comprised, the channels can be both larger and longer than the standard on the market. This improves the garment's ability to keep you warm. The garment would also need fewer seams, which decreases the risk for cold spots and leakage. ESSENS MIMIC is the name of Haglöfs' jacket that has been insulated with what Haglöfs calls synthetic down.

More detailed information on Haglöfs Fall/ Winter 2016 collection can be found in the attached pdf.

For more information please contact:

Sara Skogsberg Cuadras
Communication Manager
+ 46 8 584 400 14
sara.skogsberg-cuadras@haglofs.se

Haglöfs develops clothing, footwear and hardware for people who invest in an active outdoor lifestyle. From small-scale backpack manufacturing in 1914, Haglöfs has developed into one of the world’s leading suppliers of technical and sustainable outdoor products by means of modern product development and strategic distribution. The Haglöfs brand is primarily marketed to 25 European and Asian markets and the company employs some 200 people. Sales for 2014 amounted to SEK 766 million. Haglöfs is owned by ASICS Corporation since 2010. www.haglofs.com

CONTACTS:Communication Manager: Sara Skogsberg Cuadras, sara.skogsberg-cuadras@haglofs.se
CEO: Peter Fabrin, peter.fabrin@haglofs.se

Haglöfs develops clothing, footwear and hardware for people who invest in an active outdoor lifestyle. From small-scale backpack manufacturing in 1914, Haglöfs has developed into one of the world’s leading suppliers of technical and sustainable outdoor products by means of modern product development and strategic distribution. The Haglöfs brand is primarily marketed to 25 European and Asian markets and the company employs some 200 people. Sales for 2015 amounted to SEK 776 million. Haglöfs is owned by ASICS Corporation since 2010. www.haglofs.com

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