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HAGLÖFS LAUNCHES THE V SERIES RAW ANORAK

Press release   •   Nov 12, 2018 17:31 CET

Stockholm (November, 2018) – Haglöfs launches the V series Raw Anorak – an outdoor jacket that blends futuristic material innovation with cutting-edge design. It's an extremely durable and sustainable outdoor shell jacket, and the second product in Haglöfs V series concept.

Since it was founded in 1914, Haglöfs has become renowned for using cutting-edge innovation and technology to make premium outdoor gear. To push the company's boundaries even further, the stand-alone product concept V series – showcasing the cutting-edge innovation that's a part of Haglöfs' DNA – was launched in 2017.

Now, Haglöfs proudly presents the V series Raw Anorak, a fully taped, undyed and fluorocarbon-free three-layer anorak, built with Haglöfs’ own PROOF™ material technology for full water- and windproofing in tough outdoor environments. It was developed from a distinct set of ideas that included forward-thinking innovation, simplicity, durability, protection and sustainability. Jenny Kjellbom, Senior Designer at Haglöfs, explains:

“With the V series Raw Anorak, we set the bar high, pushed the limits and aimed for the most futuristic, long-lasting and high-performance product ever made. That’s why it’s made from a recycled nylon fabric and held together by Vectran™, a thread used in cables for deep-sea explorations. Pretty amazing, not least when you realize that this will help the anorak last for decades.

“This anorak is truly different from a traditional outdoor jacket. Except for the color. The material has been left its original shade of white – because by skipping the dyeing process we saved an incredible amount of water. “

V series Raw Anorak – key features

  • Fabric: three-layer, non-dyed, PROOF™ ECO fabric. 94% Recycled Polyamide, 6% Vectran™ ripstop with PU membrane and tricot backer
  • 149g/m2 hydrostatic head: >20,000 mm; moisture permeability (inverted cup):
  • >10,000g/m2/24h
  • Vectran™ reinforced ripstop construction and recycled polyamide for extraordinary strength
  • Fluorocarbon-free DWR treated surfaces to help repel water and dirt
  • Folded gusset construction at front collar and bottom side slit allow for maximum protection and unrestricted mobility
  • Long side zipper
  • Buttoned sleeve adjustment, with buttons at the back of the hood and at the side of the body for a custom fit
  • Large zippered front pocket
  • Centre back length 97cm (men’s size L)

The V series Raw Anorak comes in unisex sizing (S-XL) and is launched in a limited edition on November 15th. It will be available at Haglöfs own stores and online, as well as through selected retailers – including Très Bien (Malmö), Slam Jam (Milan), Firmament (Berlin) and Norse Store (Copenhagen). Estimated retail price: 750€.

For more information, contact:

Erica Wigge, Global Publishing Manager, Haglöfs, +46 (0)70 851 09 41, erica.wigge@haglofs.se

Nana Björnberg, Publishing Coordinator, Haglöfs, +46 (0)76 110 80 97, nana.bjornberg@haglofs.se

More than a century ago, Wiktor Haglöf designed a backpack for local workers in the small Swedish town of Torsång. The creation of this durable, practical backpack would mark the beginning of what has now become one of the world’s largest manufacturers of outdoor clothing, footwear and hardware. The Haglöfs brand is currently marketed to the Nordic region, Europe and Asia, and has been owned by ASICS Corporation since 2010. For more info, please visitwww.haglofs.com

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