Press release -
HAGLÖFS TO OPEN FIRST STORE IN GOTHENBURG
Over the last couple of years, Haglöfs has taken several measures to increase brand awareness and relevance among its consumers, as to strengthen its brand position in a global market. One of the actions has been to complement its wholesale business with its own retail business. Today Haglöfs has its own stores in key locations such as Stockholm, Åre, Oslo and Chamonix, and the plans are to further expand its own retail in more key destinations throughout Europe, within the next coming years.
As a first step, a new Haglöfs Brand Store in central Gothenburg will open shortly. Located on a premium location in the crossing of Kungsgatan/Magasingatan, the 106 m² large store will feature the newly developed store concept Renlav, inspired by the brand’s heritage from Dalarna, Sweden.
“With our own brand stores, we get the unique opportunity to offer our consumers the full Haglöfs collection, and in a setting that we believe inspires them to get out into nature. After Stockholm and Åre, we are thrilled to be opening our first store in southern Sweden” said Carsten Unbehaun, CEO for Haglöfs.
The new Haglöfs brand store is scheduled to open in early November 2018.
For more information, please contact:
Sara Skogsberg Cuadras
Corporate & CSR Communications
+ 468 58440 014
sara.skogsberg-cuadras@haglofs.se
Topics
More than a century ago, Wiktor Haglöf designed a backpack for local workers in the small Swedish town of Torsång. The creation of this durable, practical backpack would mark the beginning of what has now become one of the world’s largest manufacturers of outdoor clothing, footwear and hardware. The Haglöfs brand is currently marketed to the Nordic region, Europe and Asia, and has been owned by ASICS Corporation since 2010. For more info, please visitwww.haglofs.com
