Haglöfs, founded in 1914 and Très Bien, founded in 2006 started conversation for a project together in fall 2017. The intention for the collaboration was to look at iconic products from the Haglöfs archive through the lens of Très Bien. The six piece capsule includes the iconic Helium Jacket and Sho Sho Backpack in custome print inspired by the Swedish region Dalarna (where Haglöfs was founded). Both products will also be available in their respective original colorways. Also included is the fleece midlayer, Epic Jacket in two colorways.
Hannes Hogeman, Creative Director at Très Bien:
“As a kid growing up in Sweden, I always looked at Haglöfs for shell jackets and backpacks. The Helium Jacket was my favourite with its color blocking and spacious pockets.”
Robert Olsson, Senior Designer at Haglöfs:
“Haglöfs is a progressive outdoor performance brand, having a different approach to our products than a fashion brand. For us it’s performance and function first. To team up with Très Bien and add their design language to our products gave our iconic pieces a totally new look.”
The Très Bien x Haglöfs collection will be launched March 1 2019. Available at Très Bien, Haglöfs own stores and online, as well as through selected retailers. Estimated retail price: €140-600.
The campaign was photographed by Jason Evans and styled by Stephen Mann.
About Très Bien
Très Bien was founded in 2006 by brothers Simon and Hannes Hogeman together with Björn Lindén and Jakob Törnberg. Pioneers in menswear retail, Très Bien focused on streetwear rooted in 90’s sportswear and US culture, along with European fashion. Blurring the line between streetwear and high end fashion quickly earned Tres Bien widespread recognition and a vital position in the current menswear revival.
More than a century ago, Wiktor Haglöf designed a backpack for local workers in the small Swedish town of Torsång. The creation of this durable, practical backpack would mark the beginning of what has now become one of the world’s largest manufacturers of outdoor clothing, footwear and hardware. The Haglöfs brand is currently marketed to the Nordic region, Europe and Asia, and has been owned by ASICS Corporation since 2010.
Très Bien x Haglöfs
For more information, contact:
+46 761 10 80 97
Global Publishing Manager
+46 (0)70 851 09 41
In 1914, Wiktor Haglöf made the first stitch in a backpack that went on to inspire generations of people to get outside. From our Swedish heritage, with a commitment to sustainability and innovation, Haglöfs has continued to create progressive outdoor products at the highest level for hiking, mountaineering and freeriding. The Haglöfs brand is currently marketed to the Nordic region, Europe and Asia, and has been owned by ASICS Corporation since 2010. For more info, please visit www.haglofs.com.