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ISPO AWARD FOR HAGLÖFS ECO PROOF JACKET

Press Release   •   Jan 27, 2018 19:00 CET

The outdoor brand Haglöfs has been awarded yet another design prize as its jacket Eco Proof Jacket was chosen Winner in the category Urban Outer Layer 3L at the ISPO Award 2018.

“The Eco Proof Jacket is designed with the “re-use is better than replace” ethos woven throughout its fibres. This ultra-sustainable jacket is built with PROOF™ Eco, our own high-performance membrane fabric which is 100% fluorocarbon free. It’s designed to be repairable with easy-to-replace components, and a unique design solution that enables you to replace the zipper all by yourself without risking the jacket’s waterproofness. We are very proud of it and it really deserves this award”, said Jenny Kjellbom, Senior Designer at Haglöfs.

The award will be presented to Haglöfs at ISPO Munich 2018, the leading international trade show for the sports and outdoor industry.

Text and images can be downloaded at www.haglofs.com/press

More than a century ago, Wiktor Haglöf designed a backpack for the local workers of Swedish small town Torsång. The durable, practical backpack would be the proud beginnings of what today is one of the world’s largest manufacturers of outdoor clothing, footwear and hardware. The Haglöfs brand is currently marketed to the Nordic region, Europe and Asia is owned by ASICS Corporation since 2010. For more info, please visit www.haglofs.com

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