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THE ART OF STAYING WARM – IN ANY WEATHER

Press Release   •   Dec 03, 2015 10:00 CET

One of the challenges to the art of staying warm is deciding between a down jacket and a jacket with synthetic insulation. New innovative solutions mean that old truths are no longer indisputable. The choice has not necessarily become easier – but there are more alternatives.

Down is still the best compared to synthetics in terms of heat-to-weight ratio, but down also risks losing its insulating ability when it gets damp – regardless of whether the moisture came from the outside or was generated by a body at work. Synthetics, on the other hand, continue to insulate even when damp, but they have traditionally weighed more in order to offer the same amount of heat. All of this is now about to change as new down materials and new technical synthetic materials are being created that offer outdoor enthusiasts completely new opportunities.

For Fall/Winter 2015 Haglöfs is presenting it most comprehensive selection of insulated garments ever. With hydrophobic down (DWR-treated) and several new members of the synthetic QuadFusion™ family, there are now options to keep everyone warm in any weather, no matter the activity.

Haglöfs down – approved by bluesign®

Haglöfs only uses down that has been approved by bluesign® and guaranteed to be a byproduct of food production. Haglöfs and its down supplier have together created a system for tracking the down's origin. Every down garment is given an ID number that can be traced back to the slaughterhouse.

The new hydrophobic down, which comes with the fill power ratings 600, 700 and 800 CUIN, are water-resistant thanks to an impregnation (DWR – durable water repellent) that does not contain fluorocarbons such as PFOS and PFOA. This allows the garments that are made with this down to still be bluesign® products.

ESSENS is the name of Haglöfs' family of wind-resistant, ultra light, minimalistic and extremely packable garments that are now being released in an updated version. ESSENS III DOWN comes with a jacket, hooded jacket and vest that can be used as both a reinforcement garment and an outer jacket depending on the weather, activity and preference. The new generation has the same outer material as before, Pertex® Quantum, which this season has been filled with hydrophobic down. The construction is also slightly different than before. In the men's model, the quilting is tighter at the hem and becomes more relaxed the closer it comes to the vital organs. The women's model has been given a more feminine look in that the quilting begins at the waist.

QuadFusion™ – Haglöfs' synthetic insulation

QuadFusion™ is the name of Haglöfs' insulating synthetic material that was developed in collaboration with HK Non-Woven. QuadFusion™ is approved by bluesign® and made from recycled/recyclable polyester. When QuadFusion™ was introduced in 2013 there were two versions, QuadFusion™ and QuadFusion™+, and a third was in development. Haglöfs now offers a total of five QuadFusion™ versions, each with its own properties and insulation capacity. Three of these are completely new this season.

One of the new versions is QuadFusion™ Pro, which has the absolute best insulating capacity in relation to weight that can be found in a synthetic insulation. QuadFusion™ Pro has a windproof and waterproof membrane and keeps in the warm air generated by the body. However, the membrane is also breathable, which means that comfort is not compromised. QuadFusion™ Pro will be available in Fall/Winter 2015 in an updated BARRIER PRO BELAY – Haglöfs' warmest reinforcement jacket in its Mountain segment. BARRIER PRO BELAY has a spacious fit since the intention is that it will be worn on top of a shell jacket at the peak or during a short break on the mountain. The pocket figuration that doubles as ventilation if needed is also new this year.

Haglöfs is introducing synthetic down with ESSENS MIMIC. QuadFusion™ Mimic looks like down, is applied to the garment in the same way as down and has properties similar to down – but with all the benefits of synthetic material. It even insulates when damp, dries faster and is easier to wash. Thanks to the construction of QuadFusion™ Mimics, the risk of leakage through the outer fabric is also decreased. ESSENS MIMIC is made of Pertex® Microlight and shares the same properties as the other members of the ESSENS family.

Text and images are available at www.haglofs.com/press

For more information please contact:

Sara Skogsberg Cuadras
Communication Manager
+ 46 8 584 400 14
sara.skogsberg-cuadras@haglofs.se

Haglöfs develops clothing, footwear and hardware for people who invest in an active outdoor lifestyle. From small-scale backpack manufacturing in 1914, Haglöfs has developed into one of the world’s leading suppliers of technical and sustainable outdoor products by means of modern product development and strategic distribution. The Haglöfs brand is primarily marketed to 25 European and Asian markets and the company employs some 200 people. Sales for 2014 amounted to SEK 766 million. Haglöfs is owned by ASICS Corporation since 2010. www.haglofs.com

CONTACTS:Communication Manager: Sara Skogsberg Cuadras, sara.skogsberg-cuadras@haglofs.se
CEO: Peter Fabrin, peter.fabrin@haglofs.se

Haglöfs develops clothing, footwear and hardware for people who invest in an active outdoor lifestyle. From small-scale backpack manufacturing in 1914, Haglöfs has developed into one of the world’s leading suppliers of technical and sustainable outdoor products by means of modern product development and strategic distribution. The Haglöfs brand is primarily marketed to 25 European and Asian markets and the company employs some 200 people. Sales for 2015 amounted to SEK 776 million. Haglöfs is owned by ASICS Corporation since 2010. www.haglofs.com

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